18 - The Importance of Content for Small Businesses with Mike Brooks

Mike's Company: Nuclear Chowder Marketing

Mike helps small businesses with their online marketing. He will build websites, mobile apps, manage search/inbound marketing, social media. He has a very hands on approach. His mission is his client's success.

He is a blogger, podcaster and speaker for hire. He loves helping folks succeed. As the owner of a martial arts school for over 10 years, he knows how hard it is to run a small business.

 

Here's what is covered in the interview with Mike Brooks:

 

• Why he named his company 'Nuclear Chowder Marketing'.
• It's important to stand out!
• You have 2 seconds to get people to pay attention.
• You either tell your story or someone else will.
• Myth: Content is suddenly important. It's always been important.
• Tell stories - People like to learn from stories
• When you are referred to someone, what do you do when you get their name? Google? Facebook?
• If your competition has a better story, you could lose business to them
• Guts of what you should do on a daily basis is marketing...working on making sales!
• Focus on your current customers
• What should you write about? Talk to your customers to find out what to write about.
• Talk about what is going to answer a question
• Everything is mobile - Invest in Mobile

 

Mike's Tip to take action on in the next 24 hours:

Make sure that their marketing messages are dialed in for conversions. Assess your website on desktop AND mobile.

 

Where can you find Mike Brooks?  His website: Nuclear Chowder Marketing and on Twitter @michaelsbrooks