What we covered in this Show:
- Where to find the Publisher Tool (little pencil in status update)
- Publisher is very similar to a status update
- Difference between Publisher and Status Update
- Publisher is more robust and it alerts your connections when you post
- Be consistent with the Publisher
- Can you do your blog post on LinkedIn Publisher? Repurpose content used in past
- Think about where your audience is
- Helps you position yourself as an authority
- Use it to capture email addresses to build your list
- Headlines are key!
- Is SEO a factor when using Publisher? Incorporate keywords
- Should you take the readers of LinkedIn to your blog? Think about what the audience wants
- How often should you publish? Up to you, but stay consistent. Add LinkedIn Publisher as part of your content calendar
- Also depends on how much content you create to use for this
- Tagging is sorting contacts based on location, where you met, what they do, etc. Tag when you connect.
- Tag your target market - specific group
- Webinars - Tag for potential prospects
- Use the company pages too.
Listen via Podcast:
24 Hour Action Step:
Post using LinkedIn Publisher and organize your tags on LinkedIn.
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