What we discussed:
- Used Marcus Sheridan's Facebook page with demos showing what to do right. Company name is River Valley Pool Spas.
- Marcus talked about confronting the fears of what we put out on our website - price, competitors, taking negative side of things and turned it into positive and confronted it. They blogged about problems vs. postive and drove traffic to the website.
- Address the fears that people don't need to hear but has to.
- Cost, problems, versus, reviews and the best are the big 5, according to Marcus Sheridan, to think about when blogging; talk about the "elephant in the room."
- Show, don't tell.
- Value of third-party testimonials is huge.
- Do a Periscope when sitting with a client and have a testimonial of what they learned.
- Honest and transparent contents are the greatest sales and trust building tools in the world.
- Live streaming pieces can't be messed with - pure transparency and authenticity.
- Look at your website and social networks and see how you are showing people the world through your website.
- People buy the person that's selling a product or service to them.
- Facebook ads were discussed by Bob Jenkins from LeadPages.
- Remarketing / retargeting by using pixel; develop a Facebook audience in the Facebook ad, put a code (pixel) on your website and it tracks the people visiting your website.
- People purchase more on warm traffic.
- Carousel ads are mulitple pictures telling a story used on warm traffic for remarketing. Single pictures are used for the cold traffic.
- You can target people that have been in your area, geography-wise, as it is trackable on mobile.
- Twitter chat was discussed by Adam Duns.
- Two most important thing on LinkedIn:
- Ability to find the people that you need to find.
- Making sure that the people that need to find you can by having an excellent written profile.
- Joanne Funch talked about LinkedIn social selling as using social networks to do research, to be relevant, to build relationships that drive revenue, quoted from Jill Rowley.
- Networking is leveraging the relationships you have to create the relationships you need.
Where to find us:
Be sure to join us in our Facebook group: Business Growth Time.
