72 - Reach Your Audience Using Facebook VIDEO!

 Reach Your Audience Using Facebook VIDEO!

Direct download: 72_Reach_Your_Audience_Using_Facebook_VIDEO.mp3
Category:business -- posted at: 6:00am CDT
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How to Network - The Two Types of Referrals You Want 

Direct download: How_to_Network_-_The_Two_Types_of_Referrals_You_Want_1.mp4
Category:business -- posted at: 6:00am CDT
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71 - The Identity of an Entrepreneur with Michael Melfi

The Identity of an Entrepreneur with Michael Melfi

Direct download: 71-The_Identity_of_an_Entrepreneur_with_Michael_Melfi.mp3
Category:business -- posted at: 6:00am CDT
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Social Media Tip: Social Media Audit Checklists 

Direct download: Social_Media_Tip-_Social_Media_Audit_Checklists_with_Janet_E_Johnson.mp3
Category:business -- posted at: 6:00am CDT
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70 - Ignite Your Brand

Ignite Your Brand

Direct download: 70_-_Ignite_Your_Brand.mp3
Category:business -- posted at: 6:00am CDT
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How to Network - Making Introductions

Direct download: How_to_Network_-_Making_Introductions.mp3
Category:business -- posted at: 5:30am CDT
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69 - 9 LinkedIn Tips you Must Apply Now

9 LinkedIn Tips you Must Apply Now

Direct download: 69_-_9_LinkedIn_Tips_you_Must_Apply_Now.mp3
Category:business -- posted at: 5:30am CDT
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How to network - The Thing You MUST Do with Terry Bean

Direct download: How_to_network_-_The_Thing_You_MUST_Do.mp3
Category:business -- posted at: 5:30am CDT
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68 - Converted Recap (Part II)

Converted Recap (Part II)

Direct download: 68-Converted_Recap_Part_II.mp3
Category:business -- posted at: 5:30am CDT
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67 - Converted Recap  (Part I)

Converted Recap 

Direct download: 67_-_Converted_Recap.mp3
Category:business -- posted at: 5:30am CDT
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66 - About Us (Part I)

About Us (Part I)

Direct download: 66-About_Us_Part_I.mp3
Category:business -- posted at: 1:21am CDT
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65 – Pinterest Power

Pinterest Power

Direct download: 65-_Pinterest_Power.mp3
Category:business -- posted at: 8:40pm CDT
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64 - Beat out your Competitors using On-Page SEO with Rosh Sillars

Beat out your Competitors using On-Page SEO with Rosh Sillars

Direct download: 64_-Beat_out_your_Competitors_using_On-Page_SEO_with_Rosh_Sillars.mp3
Category:business -- posted at: 5:30am CDT
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63 - Video Creation Strategies with Tom Lawrence

Video Creation Strategies with Tom Lawrence

Direct download: 63-Video_Creation_Strategies_with_Tom_Lawrence.mp3
Category:business -- posted at: 5:30am CDT
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62 – Tips from 2 Events – Elevate Now and Social Media Rockstar

Tips from 2 Events – Elevate Now and Social Media Rockstar 

Direct download: 62_-Tips_from_2_Events_-_Elevate_Now_and_Social_Media_Rockstar.mp3
Category:business -- posted at: 5:30am CDT
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61 - 10 Lessons for Better Communications

10 Lessons for Better Communications 

Direct download: 61_-_10_Lessons_for_Better_Communications.mp3
Category:business -- posted at: 5:30am CDT
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60 - Instagram vs Pinterest

Instagram vs Pinterest

Direct download: 60-Instagram_vs_Pinterest.mp3
Category:business -- posted at: 5:30am CDT
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59 - Customer Care in an E-Commerce environment with Bill Svoboda

Customer Care in an E-Commerce environment with Bill Svoboda

Direct download: 59_-Customer_Care_in_an_E-Commerce_environment_with_Bill_Svoboda.mp3
Category:business -- posted at: 5:30am CDT
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58 - Giving a TEDx Talk

Giving a TEDx Talk

Direct download: 58_-Giving_a_TEDx_Talk.mp3
Category:business -- posted at: 5:30am CDT
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57  - You Win or You Die: Leaving Your Marq with Video  Special Guest: Vincenzo Landino

You Win or You Die: Leaving Your Marq with Video  Special Guest: Vincenzo Landino

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56 - Converting Content and Conversations into Sales

Converting Content and Conversations into Sales

Direct download: 56-_Converting_Content_and_Conversations_into_Sales.mp3
Category:business -- posted at: 5:30am CDT
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55 - Facebook Live - Leveraging 3rd Party Apps and Software for Sales & Marketing with Michael Lucy

Facebook Live - Leveraging 3rd Party Apps and Software for Sales & Marketing with Michael Lucy

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54 - The 10 things you need to know before you go to a Networking Event

The 10 things you need to know before you go to a Networking Event

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53 - Facebook Live can help your Business Page

Facebook Live can help your Business Page

Direct download: 53_-_Facebook_Live_can_help_your_Business_Page.mp3
Category:business -- posted at: 5:30am CDT
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52 - 9 Tips to Working a Networking Event Like a Pro

9 Tips to Working a Networking Event Like a Pro

Direct download: 52_-_9_Tips_to_Working_a_Networking_Event_Like_a_Pro.mp3
Category:business -- posted at: 5:30am CDT
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51 - Entrepreneurs Lifeline - Planning and Advice for Entrepreneurs

Entrepreneurs Lifeline - Planning and Advice for Entrepreneurs

Direct download: 51-Entrepreneurs_Lifeline_-_Planning_Funding_and_Advice.mp3
Category:business -- posted at: 5:30am CDT
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50 - How to Write a Book & The Importance of Sharing your Story with @anniemeehan

How to Write a Book & The Importance of Sharing your Story with @anniemeehan

Direct download: 50_-_How_to_Write_a_Book__The_Importance_of_Sharing_your_Story.mp3
Category:business -- posted at: 5:00am CDT
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49 - How to Overcome Content Struggle

How to Overcome Content Struggle

Direct download: 49-How_to_overcome_the_Content_Struggle_-_4_Simple_Tips.mp3
Category:business -- posted at: 5:30am CDT
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48 - Focus on your Focus - Focus to be More Productive

Focus on your Focus - Focus to be More Productive

Direct download: 48-Focus_on_your_Focus.mp3
Category:business -- posted at: 5:00am CDT
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47 - Email Marketing Case Studies and List Building Techniques

Email Marketing Case Studies and List Building Techniques

Direct download: Show_48_-_Email_Marketing.mp3
Category:business -- posted at: 5:15am CDT
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46 - ACE in Business Development

ACE in Business Development

Direct download: Show_89-ACE.mp3
Category:business -- posted at: 5:00am CDT
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45 - Content Strategy Breakdown using STEPPS

Content Strategy Breakdown using STEPPS

Direct download: 88-Content_Strategy_Breakdown_using_STEPPS.mp3
Category:business -- posted at: 5:00am CDT
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44 -  Goal Setting, Achieving and Accountability

Goal Setting, Achieving and Accountability

Direct download: 87_-_Goal_Setting_Achieving_and_Accountability.mp3
Category:business -- posted at: 6:00am CDT
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87 - How to Build a Twitter Community

Direct download: fe80dbd66aa14381b6741eab75870410.mp3
Category:business -- posted at: 12:00pm CDT
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85 - Learn how to Increase your Sales in 90 Seconds - Part 2

Direct download: dottie_with_intro_-_part_2.wav
Category:business -- posted at: 12:00pm CDT
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Effective Facebook Marketing

Direct download: 82_-__fb_info.mp3
Category:business -- posted at: 8:30am CDT
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Effective Facebook Marketing

Direct download: 81_-_Karen_Newland.mp3
Category:business -- posted at: 8:30am CDT
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80 - Naming & Pricing a Course

Direct download: 80.mp3
Category:business -- posted at: 8:30am CDT
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TedxDetroit Review & Take Aways

Direct download: 78_tedx.mp3
Category:business -- posted at: 8:28am CDT
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Tech Talk - SEO, Google Analytics & Video Marketing 

Direct download: 77_Tech_Talk.mp3
Category:business -- posted at: 8:00am CDT
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Background of Scott Monty: 

Scott Monty has been in the marketing game for a long time, was in social media long before it was social media. He was one of the creative heads with a small agency in Boston before joining Ford Motors to lead their global initiative for social media. Scott has the ability to engage and also to be engaged. He became an entrepreneur and recently started his business Scott Monty Strategies.

What we discussed:

  • Scott mentioned Frank Eliason (Comcast) led the industry change when it came to digital customer care.
  • Scott and Frank share the notion of how do you make a better experience for customers, whether through  customer service initiative, social media or anything you do in marketing.
  • It is important to treat social media as some form of media but it is not quite like earned media or paid media though there are elements of both in it but ultimately about building relationships.
  • Social media is building relationships with your colleagues, competitors, customers and people you want to reach.
  • Scott thinks social media is not a selling tool but a branding and awareness-building tool.
  • Have a good product.
  • Have engaging contents, stuff that connects with people emotionally that causes them to engage though not about talking about yourself.
  • Speak like the audience that you're trying to reach to build rapport and trust.
  • Apply your listening skills twice as hard as your talking skills.
  • Monitor the stuff that's coming in, what's being said about you and your competition.
  • Scott quoted Adrian Parker (VP - Patron Tequila ) who said, "...monitor unbranded conversations."
  • Promote other people's content.
  • Scott has a weekly newsletter called The Week In Digital to try and keep up with the changing aspects of technology. This is released every Monday.
  • Scoot coins some people he meet as GMOOT managers - "get me one of those"
  • Social media needs to be a sustained effort.
  • Three basics of what motivates people;
    1. We want what's in it for us and the people we care about.
    2. We want to leave a lasting impression.
    3. We want to to make the world a better place.
  • Scott mentioned Maria Popova, a strategic planner who runs Brain Pickings, who looked at an acceptance speech of a Nobel prize in literature that identified four (4) basic universal human desires;
    1. Acquisitiveness
    2. Rivalry
    3. Vanity
    4. Love of power
  • Scott has a live video preview every Sunday night using Facebook Mentions for the issues he's touching on his newsletter. Mentions is an app  currently only available to verified public figures.
  • Facebook is trying to get the news industry to rely on them more than on Twitter.
  • You need an email to get into the social networks.
  • To double down on how to reach people and do it in a personalize way and custom content, do emails.
  • You can link your email to the different social networks - Facebook, Twitter, Instagram, YouTube and Google Ad services (announced earlier in the week).
  • Your email database is your ticket to learning how to better connect with people, as far as business goes, through social networks.
  • Action plan suggested by Scott: look at the totality of everything you are doing and revisit the plan and see how you're going.
  • Be smarter about advertising on Facebook.

Where to find Scott: 

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 76_Scott_Monty.mp3
Category:business -- posted at: 8:00am CDT
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Insight on the Changing Landscape of Tech & Marketing with Scott Monty

Background of Scott Monty: 

Scott Monty has been in the marketing game for a long time, was in social media long before it was social media. He was one of the creative heads with a small agency in Boston before joining Ford Motors to lead their global initiative for social media. Scott has the ability to engage and also to be engaged. He became an entrepreneur and recently started his business Scott Monty Strategies.

What we discussed:

  • Scott mentioned Frank Eliason (Comcast) led the industry change when it came to digital customer care.
  • Scott and Frank share the notion of how do you make a better experience for customers, whether through  customer service initiative, social media or anything you do in marketing.
  • It is important to treat social media as some form of media but it is not quite like earned media or paid media though there are elements of both in it but ultimately about building relationships.
  • Social media is building relationships with your colleagues, competitors, customers and people you want to reach.
  • Scott thinks social media is not a selling tool but a branding and awareness-building tool.
  • Have a good product.
  • Have engaging contents, stuff that connects with people emotionally that causes them to engage though not about talking about yourself.
  • Speak like the audience that you're trying to reach to build rapport and trust.
  • Apply your listening skills twice as hard as your talking skills.
  • Monitor the stuff that's coming in, what's being said about you and your competition.
  • Scott quoted Adrian Parker (VP - Patron Tequila ) who said, "...monitor unbranded conversations."
  • Promote other people's content.
  • Scott has a weekly newsletter called The Week In Digital to try and keep up with the changing aspects of technology. This is released every Monday.
  • Scoot coins some people he meet as GMOOT managers - "get me one of those"
  • Social media needs to be a sustained effort.
  • Three basics of what motivates people;
    1. We want what's in it for us and the people we care about.
    2. We want to leave a lasting impression.
    3. We want to to make the world a better place.
  • Scott mentioned Maria Popova, a strategic planner who runs Brain Pickings, who looked at an acceptance speech of a Nobel prize in literature that identified four (4) basic universal human desires;
    1. Acquisitiveness
    2. Rivalry
    3. Vanity
    4. Love of power
  • Scott has a live video preview every Sunday night using Facebook Mentions for the issues he's touching on his newsletter. Mentions is an app  currently only available to verified public figures.
  • Facebook is trying to get the news industry to rely on them more than on Twitter.
  • You need an email to get into the social networks.
  • To double down on how to reach people and do it in a personalize way and custom content, do emails.
  • You can link your email to the different social networks - Facebook, Twitter, Instagram, YouTube and Google Ad services (announced earlier in the week).
  • Your email database is your ticket to learning how to better connect with people, as far as business goes, through social networks.
  • Action plan suggested by Scott: look at the totality of everything you are doing and revisit the plan and see how you're going.
  • Be smarter about advertising on Facebook.

Where to find Scott: 

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 75_Scott_Monty.mp3
Category:business -- posted at: 8:26pm CDT
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Key Tips on YouTube - Social Boom Event 2015

Direct download: 72_social_boom_youtube.mp3
Category:business -- posted at: 8:00am CDT
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Key Tips on Pinterest - Social Boom Event 2015

Direct download: 72_social_boom_pinterest2.mp3
Category:business -- posted at: 8:00am CDT
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Key Tips on Webinars - Social Boom Event 2015

Direct download: 72_social_boom_webinars2.mp3
Category:business -- posted at: 8:52am CDT
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What we discussed:

  • Used Marcus Sheridan's Facebook page with demos showing what to do right. Company name is River Valley Pool Spas.
  • Marcus talked about confronting the fears of what we put out on our website - price, competitors, taking negative side of things and turned it into positive and confronted it. They blogged about problems vs. postive and drove traffic to the website.
  • Address the fears that people don't need to hear but has to.
  • Cost, problems, versus, reviews and the best are the big 5, according to Marcus Sheridan, to think about when blogging; talk about the "elephant in the room."
  • Show, don't tell.
  • Value of third-party testimonials is huge.
  • Do a Periscope when sitting with a client and have a testimonial of what they learned.
  • Honest and transparent contents are the greatest sales and trust building tools in the world.
  • Live streaming pieces can't be messed with - pure transparency and authenticity.
  • Look at your website and social networks and see how you are showing people the world through your website.
  • People buy the person that's selling a product or service to them.
  • Facebook ads were discussed by Bob Jenkins from LeadPages.
  • Remarketing / retargeting by using pixel; develop a Facebook audience in the Facebook ad, put a code (pixel) on your website and it tracks the people visiting your website.
  • People purchase more on warm traffic.
  • Carousel ads are mulitple pictures telling a story used on warm traffic for remarketing. Single pictures are used for the cold traffic.
  • You can target people that have been in your area, geography-wise, as it is trackable on mobile.
  • Twitter chat was discussed by Adam Duns.
  • Two most important thing on LinkedIn:
    • Ability to find the people that you need to find.
    • Making sure that the people that need to find you can by having an excellent written profile.
  • Joanne Funch talked about LinkedIn social selling as using social networks to do research, to be relevant, to build relationships that drive revenue, quoted from Jill Rowley.
  • Networking is leveraging the relationships you have to create the relationships you need.

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 71_SMRockStarEvent.mp3
Category:business -- posted at: 8:30am CDT
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Background of Janet Johnson: 

Janet is a social media maven who's been invited to speak at all kinds of place. One of the thought leaders in the live-streaming space right now. Has an excellent program, 15 Minute Social, does coaching and consulting in the social media space, manages select companies' social media on Facebook, Instagram and Twitter.

Background of Bonnie Frank: 

Founder and CEO of Women in Biz. As a success coach and trainer, she helps women start and grow businesses online. She has grown her own coaching business through live streaming and has trained many others to use both Periscope and Blab effectively to grow their businesses. Educator by trade. Traveled all over the country doing presentations on how to implement creative and progressive teaching methods like multiple intelligence.

What we discussed:

  • New technology -- live streaming, introduces you to new people but watch the clock to also not let the time get away when using it.
  • Common Core changed Bonnie's view on education, where it has become all about the data and how that data shakes out.
  • Peter Principle - you cannot be wonderful at everything.
  • Our being behind in terms of scores, education and progressing, workforce resulted to the Common Core being created to set standards.
  • Common Core curriculum up everything students are studying by a year making them miss a year's lesson.
  • Common Core curriculum is not inherently bad but how it is delivered. And on top of that kids are being tested constantly.
  • Mastermind types:
    • Napoleon Hill's mastermind is when two or more minds got together to create a super consciousness and be part of the larger conscious perspective.
    • Jack Boland has 8 steps into mastermind consciousness.
  • Mastermind, according to Bonnie, is the meeting of the minds to improve in some pre-determined way.
  • Bonnie is involved in the mastermind about business and improving the business for women who has been in business for 3 years or less.
  • Mastermind sessions may meet virtually.
  • Marketing funnel is all the things you're sending out -- emails, blogs, live streaming talks, and all the times you mention this particular mastermind and who you are marketing it.
  • Bonnie suggested to google mastermind, search in Facebook and start educating yourself on what's out there.

Where to find Bonnie:

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 70_Masterminds_-_Bonnie_Frank.mp3
Category:business -- posted at: 9:00am CDT
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Background of Janet Johnson: 

Janet can be found as Janet E Johnson, helping business with their social media by managing and doing consults. Put together a program called 15 Minute Social that people learn how to be more social comprises of social strategies.

Background of Terry Bean: 

Author of a networking book, Be Connected. It's about things you need to know to be more effective in networking. It is broken down in five (5) sections: what you need to do before networking, what you need to do at a networking event, what you need to do to network effectively online, what you need to do after the networking takes place and about the universe's relationship to networking.

What we discussed:

  • 15minutesocial.com is about social strategies relating to time management on social media, setting up strategies and plans, having a content calendar set up, etc. in a video format.
  • Strategy is the mother of productivity and helps time management.
  • You need to hone in and focus in this multi-tasking world.
  • Turning off social media may also help in eliminating distractions unless working on a specific project on a social media.
  • Tip #1: Alleviate the distractions.
  • Tip #2: Figure out your core purpose.
  • Tip #3: Have a to-do list to get things done (may be in an app or old-fashioned calendar, whatever suit you).
  • Tip #4: Find an accountability partner.
  • Tip #5: Try to get ahead and don't procrastinate.
  • Tip #6: If it's a waste of time for your business, hire someone for the little works will help grow your business more.
  • Time management will save you a lot of time.
  • Tip #7: (Shaun's input) 3Ds: do it, dump it, delegate it.
  • Tip #8: Use apps.
    • Toggl - narrow to different projects and time yourself.
    • Timer Plus - allocate time for a particular task.
    • Wunderlist - create to-do list.
    • Trello - project management tool.
  • Tip #9: Create a system/process to take the information, dump it and put it somewhere and know where you can access it because every time that pops up unnecessarily causes distractions.
  • Tip #10: Time yourself (in computer, egg timer, etc.)

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

 

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

 

Direct download: 69_Podcast.mp3
Category:business -- posted at: 9:00am CDT
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Background of Janet: Help businesses with social media.

Background of Terry Bean: Built one of the biggest networking business groups in Detroit, teaches LinkedIn.

Background of Wendie Pett: Wendie has an entrepreneurial background, a nationally-recognized name in the fitness industry; She is passionate about motivating and encouraging people to make fitness and nutrition part of their daily routine. She enthusiastically teaches the care of mind, body and spirit, assisting others to learn the importance of reaching their full God-given potential through her Visibly Fit™ program—a total wellness and body weight resistance program. She host and producer of her Visibly Fit™ television show that airs nationally every week on the NRB network, UpLifTV and SmartLifeStyle.TV.  She has a degree in Natural Medicine and works as a fitness coach and consultant with individuals across the country. In addition, she has contributed as a feature for Diet.com, Best Ever You Magazine, BetterSelf, Total Wellness Newsletter, Your Excellency Magazine, iBelieve, Refresh and many others. She has authored several books and multiple fitness DVDs.

What we discussed:

  • "Sitting is the new smoking."
  • We're no longer as active as we used to be.
  • 20 minutes of inactivity that your body starts to atrophy, according to study by Dr. Joan.
  • Work against gravity because your system do start to shut down after 20 minutes.
  • Do "power-by-the-hour" - simple exercises to help you more invigorated through the day.
  • Drink enough water throughout the day which is half of your body weight in ounces.
  • Do small exercises throughout the day.
  • Create a neurological association of exercise in a normal activity.
  • You don't need a full hour to workout. If you do something consistently throughout the day, it's going to help burn more calories, going to keep your metabolism burning and it's going to keep the blood flowing throughout your body for clarity and energy.
  • Calf raises or wall sit while on a call conference, etc. can also be effective.
  • Start with 30 seconds and build yourself with longer time. More muscle built is more fat burned.
  • Working out consistently, daily, minimizes risk of illnesses.
  • You have to eat to live and not living to eat.
  • Eating healthy is expensive is a misnomer.
  • Exercise doesn't have to be a big, dramatic thing. It's all about using mind-muscle connections.
  • Deep breathing helps to bring oxygen to your brain bringing clarity.
  • Break barriers mentally so our body could go where our mind want it to be by joining Wendie's programs.
  • 5 minutes does make a big difference in improving your health in a big way.
  • Walk It Off Now program starting on the 14th of September.

Where to find Wendie: 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 68_wendie_pett.mp3
Category:business -- posted at: 9:00am CDT
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Background of  Bob Burg:

Bob Burg is a sought-after speaker in company leadership and sales conferences. Regularly addresses audiences from 50-16000. Co-author of The Go-Giver and Go-Givers Sell More; author of Endless ReferralsAdversaries into Allies:  Win People Over Without Manipulation or Coercion. He is a supporter and defender of the free enterprise system. He is also an animal fanatic and serves as vice president of the Board of Directors of Furry Friends Adoption Clinic. Partnered with President Ford in Peter Lowe success-motivation programs.

What we discussed:

  • Bob was asked if a shift in focus can make a big difference in your business and income and he said yes.
  • The amount of money one makes is directly proportional to how many people they serve, as per Bob.
  • Reading helped Bob grow on the inside and results began to manifest on the outside.
  • Bob define a system he followed for sales to be the process of predictably achieving a goal based on logical and specific sets of how-to principles.
  • The Go-Giver in expanded version will be re-released in October with pre-order by early September.
  • Go-getters are similar to go-givers. The opposite of which is go-takers who take without adding value to others.
  • Go-givers are those people who shift from I-focus to other-focus, always adding value to others.
  • "Nobody's going to buy from you because you have a quota to meet."
  • Selling is discovering what one needs, desires and helping them to get it.
  • Law of value - the value  you provide.
  • Law of compensation - impacting a large number of lives with the value provided.
  • All thing being equal, people will do business with and refer business to those people they know, like and trust.
  • Tact is the language of strength.

Where to find Bob Burg : 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 67_Interview_-_Bob_Burg.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

  • We've discussed how to work an event and what you need to do after the event.
  • When attending an event, collect business cards.
  • Terry's tips on notes to put/write on the cards:
    • Who you meet.
    • What you talked about.
    • Where you where.
    • What's the next step for follow up.
  • Tools you can run on your cellphone like CardMunch or CamScan so you can take a picture and write notes directly to your phone.
  • The goal of collecting cards is get those you want to follow up with and not get everybody's.
  • Key to business cards: don't focus on passing out your card, instead you want to make sure you get theirs.
  • On business cards: collect more than you give out.
  • When in networking events, don't dump on people what you do but instead find common ground which would be the building block for a relationship.
  • Limit conversations to few minutes.
  • Don't automatically add people to your email list for a permission-based marketing.
  • Tell people you have an email list, the topic of what you're doing and ask if they'd be interested in it.
  • BNI - Business Networking International, goal of the group is pass business within in the group.
  • Figure out your goal before going to a networking event.
  • Networking events can be compared to planting and harvesting seeds.
  • Tip# 1: go with a need that somebody can solve.
  • Simple rules for follow up via any medium (phone, email, social media, etc.) is to tell people
    • Where we met.
    • What we discussed.
    • Next opportunities that could be there.
    • Suggest for a way to communicate further.
  • Never underestimate the value of a phone call for your next meeting.
  • Do follow ups within the next 72 hours or within 2 weeks.
  • People's favorite subject is themselves.
  • You may talk about what you do by telling them why you do it because that's where the passion is.
  • Tip# 2: Tell people who you do what you're doing for.
  • Tools to use to collate business card details:
    1. Scannable by Evernote
    2. Trello
  • It's okay to follow up late if you had a conversation that may stick to their mind.

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 66_-_Network_Events.mp3
Category:business -- posted at: 9:00am CDT
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  • Testing out the show using Blab.im
  • Blab is more fun, more conversational.
  • Periscope has gotten pretty crowded.
  • Blab perhaps need to categorize the streams as currently it's just tech and general. Categorizing makes it easy for people to find what they need, eventually.
  • Biggest area for online business is building the email list by first giving something for free then on the backend focussing on Facebook to market.
  •  You may email direct to the people in the list however when you have a new product, service or other specials, is to break it down to 4 areas thru Facebook ad;
    1. Load email list to Facebook ads and target the list.
    2. Target Facebook fans only.
    3. People who have visited your site by using a tracking pixel and creating custom audience for them. The list of people is building up in the custom audience on Facebook.
    4. Create a lookalike audience that mirror the audience you already have.
  • Targeting them directly through the ads because you don't have to re-sell yourself because your fans have an idea of who you are already, same thing with those who have subscribed to your email list.
  • You may market all sort of things, i.e. shirts, programs, but not so much on social media services we offer. Programs will be something they buy so they may log in and watch videos and learn from the materials.
  • Terry credits his most of his success, the most opportunity and ability to have little level of influence is his ability to be connected, same as the title of his book.
  • TEDx Detroit talk on 6 degrees of connectedness by Terry;
    1. Yourself - understanding who you are and core of your being to know your purpose.
    2. Others - to have relationships.
    3. Technology
    4. Planet
    5. Universe
    6. Bliss
  • The old-fashioned networking is also doing good for Janet's sales recently by going to events.
  • Take the old-fashion networking to the next level by offering consultation then offer an incentive to purchase.
  • People that are having second thoughts takes a while to get to places.
  • As per Terry, to succeed in business you got to have the right combination of brains, balls and bs, specially when getting in front of the camera.
  • When online, 1% creates the content, 9% comments and adding to the discussion while 90% just sit and reading it though they are engaged, learning and getting something out of it.

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 65.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

  • Tested out new platform with Stephen Caggiano called Blab.im.
  • The plaform has the ability to have 4 people in a session at one point.
  • Issue with getting 4 together at one time is talking over each other, one obstacle to look out for, but in general it would be a powerful tool.
  • Four participants' faces are shown at once, kind of the the Bradey bunch, unlike in Google Hangouts.
  • Another technical issue to look out for is the audio where it may not be turned up appropriately without disrupting other users.
  • Blab.im and Google Hangouts utilize same hardware (laptop, phone).
  • Blab cannot be recorded and put into YouTube for the SEO side of things.
  • Blab is live interaction, even have the ability to comment back to those commenting even as a presenter by typing back in the thread of conversation.
  • With Periscope you can't really engage with people without aide of tools
  • Katch.me is a tool that saves your replays so you may go back and engage with the people who commented on your Periscope. Katch.me will take you to Twitter where you may send messages.
  • Using the right tools with the applications (Periscope, etc) can make it as a marketing tool.
  • There are already 3rd party developers creating apps to use in conjunction with Blab.im to get it more powerful and user-friendly.
  • Blab.im in not available in the App Store yet.
  • People can come and join in the sessions. The host has the ability to allow different people into the conversation up to 4 people.
  • With Blab, host has the ability to boot people out, too.
  • You can schedule a session for people to know and come.

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: Review_of_Blab_Podcast.mp3
Category:business -- posted at: 7:18pm CDT
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What we discussed:

  • You may want to keep your Periscope (live streaming) short, say 5-10 minutes specially if you want to re-purpose it on your YouTube channel.
  • Naming your company (business) is important as you would want something to represent who you are and what you do.
  • If you are marketing yourself, say a speaker, coach, author, consultant, etc, you may want to pick your name as the business/company name.
  • If you are looking to be an agency-type of company then you may want to have a name other than just your name.
  • You have to humanize your brand. If you are the owner of a company you should be branding your name, too. An example would be Janet's several business (Local Likes, Janet's Marketing Biz15-Minute Social, even Business Growth Time) going under one entity which is JanetEJohnson.com.
  • Terry started with Networked Inc although his biggest is Motor City Connect. He also has #313DLove and trybean.com among others.
  • Getting your different websites under one entity and showing up as separate pages will drive the traffic to that one entity and would give you rankings through the roof.
  • Clean up your LinkedIn profile and make sure there are no broken links.
  • Auditing your website(s), top social network profiles and updating them as needed is crucial for your business.
  •  We work for all our clients and sit down with them and do strategies for them but we need to take care of ourselves as a business owner, too.
  • We should probably have a spreadsheet of all the different social media platforms and tools we use just to keep them in one place.

Be sure to join us in our Facebook group: Business Growth Time.

Follow us on Periscope:

Direct download: 63_-_Branding__Picking_a_Name_for_your_Biz.mp3
Category:business -- posted at: 8:30am CDT
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Comments, Likes, Shares and Hearts... Oh My! 
#tastethechange Applebee's Campaign

Background of Stephen Caggiano : Stephen was formerly with the food and wine industry with Court of Master Sommeliers. He started part time on social media in Orlando, FL and eventually moved to full time which he has been doing for 4 years already. He builds Twitter profiles, Facebook pages as the Digital Cat Herder.

What we discussed:

  • We got together with Stephen because of the Applebee's campaign #tastethechange that took place in St. Louis Park. Bottom line for getting together is Periscope.
  • Periscope is liv-streaming social media app.
  • At the Applebee's event, among others, were Jonathan Brewer, director of To Be The Change Revolutions, Brian Fanzo @iSocialFanz, Vincenzo Landino, Sunny, Aaron Beibert (@8pmWarrior) who heads Attention Era that broadcasted the campaign.
  • Applebee's event closed out a digital footprint of over a billion impressions for just a day campaign.
  • Applebee's is a brand that gets social and knows how to connect with their audience.
  • Applebee's utilizes new technology for brand advocacy.
  • Nowadays, attention is the currency in social -- communicating TO the audience instead of talking AT the audience.
  • In Periscope, you know your audience is tuned in and paying attention by a show of hearts.
  • A user is allowed maximum 500 hearts to give at a given session and needs to leave the broadcast and back in.
  • Meerkat, another live streaming app, has the value of proposition build around engagement -- users have to share your broadcast, liking it and talking to you.
  • You may use a tool, SiderQube to auto aggregate hashtags within a brand chat so in Meerkat, if you have a brand, get people to use your hashtag in the Meerkat chat.
  • SpiderQube serves as an automated CRM where you can go back and re-engage everyone that was talking to your brand.
  • SpiderQube is with OneQube with Robert (@MediaLabRat) as the creator.
  • We need to keep up with the latest in social.

Where to find Stephen: @stephencaggiano on Twitter 

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 62_-_Stephen_Caggiano.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

Periscope

  • Gives you option to follow people instantly those you've connected on Twitter.
  • Interaction and feedback is instant like on a web chat.
  • You probably need to be careful of who you are following because all of those alerts can go crazy.
  • When you hope on, make sure you're giving value.
  • Sign up on Periscope, watch some Periscopes and learn how it works.
  • Q: How do I send hearts? A: Just tap on your phone screen.
  • You can tap up to 500 hearts.
  • Kim Garst, a social media guru, has created an actual course on Periscope.
  • You can give hearts as the viewer.

Facebook Updates

  • There is a new feed control on Facebook news feeds.
  •  When you click on the Like button of a page, you have drop-down so you could get notifications. This way you will be alerted whenever they have a post.
  • Another feature added is the See first. By this they're going to showing up in the news feed if you add them to See first. They're going to show up higher on the news feed than the other stuff.
  • See First is good news from a brand's perspective but may not be for the average consumers who may still prefer fuzzy cats, hairy dogs, the cute stuff, etc.
  • You can't run an ad through a personal profile anymore thus pages is available for brands or businesses.
  • When running ads on your page, you got to have a strategy behind. If you're going to spend money, you want to have a reason to spend the money.

Tedx

  • Tedx Detroit on October 8 at the Fox Theater.
  • Go to http://www.ted.com/ to watch previous talks.

 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 61_Terry_and_Janet_-_Periscope_FB_Updates_Tedx.mp3
Category:business -- posted at: 9:00am CDT
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#workfromhomedads Campaign - Tips to teach your kids while working from home

What we discussed:

  • Tip# 1: Pinterest drive traffic to your website.
  • Re-tweeting posts may not get people to click through the link.
  • We like to help businesses through social media consulting.
  • Tip# 2: In LinkedIn, you can create a custom url for your page.
  • Coming up with your hashtag really depends if it's easier to remember (for short ones) or a long but descriptive ones, which is easier to identify.
  • #workfromhomedads campaign is to teach kids while working from home.
  • Terry will be creating videos that will help people get a better grasp on whatever it is they are trying to do and his daughter will put it out to share.
  • Rewards are motivation for kids.
  • In YouTube, you may earn residual income from the old videos you post that are continuously being viewed over time.
  • Businesses takes time to build, it's not an overnight thing.
  • It is better to have fewer fans that are engaging on a page compared to a lot that are doing nothing.
  • #workfromhomedads covers different categories - LinkedIn, love-attraction and a proposed book about 6 degrees of connectedness.
  • The 6 degrees of connectedness are with yourself, other people, planet, technology, universe, and your bliss.
  • Came up with an offer to film businesses and let them formulate who their business is.
  • #workfromhomedads is teaching people that you can turn being home with your kids into something that can turn around and profit.
  • Tip# 3: We need the profit to make a business in order to stay on business.

 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 60_-_Terry_-_workathomedads.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

  • Overcoming obstacles by moving on instead of quitting.
  • We have to move forward and make it work in the end.
  • We don't have an edit button in real life but we can edit our thoughts.
  • Cliche goes life is 10% what happens to you and 90% is how you respond to it.
  • Have a positive attitude.
  • Periscope is getting popular for easy live streaming experience though not as professional as it has to be.
  • Being authentic is better.
  • Be yourself, be authentic, don't try to be the fake version of what you are in business and real life and people will trust you.
  • Blog is the home on the web so it is important to have synopsis on the blog but not the painstaking way by keeping it short, concise and sweet.
  • Testing is important to see what works and streamline

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 59_-_Terry_and_Janet_-_Overcoming_Obstacles.mp3
Category:business -- posted at: 8:30am CDT
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What we discussed:

  • FTC cracking down on promotions for all social networks.
  • If you're going to have somebody share or tweet, with a hashtag, in order to win something, you have to say it's a contest.
  • The actual guidelines by Facebook for timeline contests states that you are not allowed to tag people or have them share a contest.
  • Always think what is the end goal for creating the contests (i.e: more subscribers, additional email to email list, etc)
  • It is important to spend some dollars on your contest otherwise it's not going to reach people.
  • Contests also bring awareness to your brand, channel, page, etc.
  • You need to know your end goal and test what works better to get there.
  • You may use templates from Lead Pages that you can use for the contest and to generate leads.
  • Things you may do for the contest:
    • Like, share and comment
    • Like and share
    • Like and comment
    • Like and click link
  • Make the contest as simple as possible as people sometimes are lazy to comment.
  • It is also good to give people something they want as opposed to what you have to give away.
  • Two types of contest: Facebook timeline and an app contest.
  • Samples of apps for contests: Heyo and Woobox
  • Contest could engage your specific audience and really target where you're spending your time.

Reference links : 

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 58_-_FB_contest.mp3
Category:business -- posted at: 8:30am CDT
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Background of Stephen Sadler: Stephen Sadler, Steve, is an inventor with 8 different patents. He is a former engineer turned entrepreneur. He started 4 different businesses and he is a software developer. He is also a former body builder. He has written two books and the second book's the first of a trilogy.

What we discussed:

  • Steve is both creative and creator. He is good with graphics and development.
  • The first book that Steve wrote is Exposure To Closure. It is sort of an autobiography and also kind of walk people through the path that actually how you successfully create a business in probably one of the most trying of times that we've ever experienced in our lives.
  • Right-handed engineers tend to be analytical while left-handed are the creatives.
  • Creatives tend to have lots of fun and think differently.
  • Steve quit his job as Director of Engineering in 2001 and started Scate Technologies which built the first eLearning tools.
  • They called eLearning as ignitables before which is like a stitch together of videos and PowerPoints and sound and all kinds of things and then played back in a linear format that someone could learn from found in igniteCAST.com
  • Scate Ignite is the authoring tool software used by large corporations for their eLearning creation.
  • Steve's next creation is the Buzcast, originally created to be able to market their eLearning products. Now, it's where video comes to life, try and take content and channelize it.
  • OTT is the over-the-top TV like Apple TV and that's where Buzcast aligns.
  • Buzcast can distribute video content that's attached on any hosting site.
  • ScreenTwit, one of the first social media, was built which took a basic picture and a basic image and sent it off to Twitterland.
  • Vyclone is similar to Periscope where one can be turned into a broadcaster. Vyclone allow two, three or four cameras simultaneously to take video of the same thing and stitch it together.
  • It is very difficult to blend creative and analytics specially as a business because you can be super creative but it doesn't mean you're going to make any money. And at the end of the day that's what you're trying to do -- make money.
  • Creativity doesn't necessarily make you the money.
  • Constantly creating and being original and having ideas whether they're provocative or bold or loud or funny or informative or whatever is what it takes.
  • Mindset, Steve's second book is about a device that you could place on your head because that  looks at your brain waves and actually converts them into text.
  • Small business that's looking to create training for themselves, Scate Ignite is probably one of the most simple applications there is for creating, simple eLearning presentations and be distributed through the web.
  • There's a time and place for automation.
  • In social search engines, whoever said it last is the expert.
  • In Google whoever is the best in search engine optimization goes first.

Where to find Steve Sadler:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 57_-_Steve_Podcast.mp3
Category:business -- posted at: 9:39am CDT
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What we discussed:

  • We need to differentiate ourselves from everybody else is the same rule that applies to networking, both online and offline.
  • Golden rule of business networking, as per Bob Burg, is that all things being equal people are going to do business with and refer business to people they know like and trust.
  • Don't sever the relationship or continue to be able to build something just because it's not an immediate sale but to be able to think about your community and how you can serve them by recommending people that you trust and have the rapport.
  • People miss how can you be able to different and how to extend that relationship to be about them and look at it as a long term thing as opposed to trying to close the deal immediately.
  • When building networking relationship, try to own spot one in your network's mental rolodex.
  • Social media, online marketing, network marketing, and any networking out there is all about building rapport and it's not going to happen overnight.
  • We can come to top of mind for people if we focus on the needs of other people.
  • Quoting Dale Carnegie, "the most beautiful sound that anybody hear is the sound of their own name."
  • In networking evens, re-introduce yourself by name. (ie: Hi, Gary Loper.)
  • Create a visual picture for each person when you get to know their name so it will stick and you will remember.
  • To catch people's attention when writing a blog or tweeting or posting to social media, think of solutions for their problems because that will make them click.
  • When building networking relationships, focus on other people, what we can do and what we can get and when we do this, this go-giver ways, we'll be compensated well for it.
  • The law of left field according to Bob Burg: "Go-givers give for the sake of giving not with the expectation that you're only get from where you gave."
  • Bear in mind that the universe is going to be able to return in kind from unexpected places, unexpected people at unexpected times when you give to others.
  • We're here to be able to serve a greater good and if we can touch their lives whether they do business with us or not, that becomes a magnet that other people who vibrate the same way that we do are going to be attracted to us.
  • Concrete example for building networking relationship in LinkedIn is endorse people of their skills and by doing that you are able to give first and be able to help them create some credibility.
  • The most valuable real estate on Twitter is your profile, your picture and your banner. This is your online business card.
  • In order to be able to be found in Twitter and grow your followers, update your profile. You have 160 characters that are all search engine optimized.
  • In your social media profile, choose a picture that people will recognize you anywhere just by your picture wher your smile is your first logo.
  • In social media, your profile picture is your logo and the cover photo will be your billboard.
  • Start by having an attractive profile that let's people know what you're doing, what you can do for them, you'll start attracting them.
  • Four E's in effective tweeting: entertaining, educational, enhance people's lives and engagement.
    1. Entertaining - learn what your audience respond to.
    2. Educational - share references, bring in articles that substantiates what you do.
    3. Enhance people's lives - motivate people.
    4. Engagement - creating engagement where people see you talking.
  • 40% of the active users on Twitter are virtual voyeurs.
  • When doing your 30-second commercial, give people something to listen to.
  • "Love is complicated enough by itself so we purposely try to make it simpler," Gary's take on love relationship.
  • There's a 17-syllable hormone whose short name is PEA and it's kind of a love drug that lasts about 2 and a half to 3 years.
  • Find ways to be able to stay in love everyday.
  • The Five Love Languages by Gary Chapman states that there are five basic ways that everybody feel loved.
  • We all feel the love differently, the same way the we are motivated differently.

Where to find  Gary Loper: 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 56_Gary_Loper_Podcast.mp3
Category:business -- posted at: 8:37am CDT
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What we discussed:

  • Tip# 1: A buy-right away app you can use on Instagram for $1.99 called the Legend App. This let's you take an image and put in texts for animation.
  • Tip# 2: Stay consistent with all that you're doing, specially in marketing.
  • Tip# 3: One of the best ways to build rapport is to listen first. Honor the people we're communicating with and let them speak first.
  • Hitting Like is the lazy way of interacting online, still it's interaction.
  • Facebook has the reply feature both on profile and pages.
  • Tip# 4: A good way to build rapport is find a common ground. Find things that you both share as an experience.
  • The concept of RelateVertising is finding a common ground, where it is the core of being able to relate with the people you want to.
  • Tip# 5: Ask the right questions.
  • Tip# 6: Be respectful of time, not just theirs but yours, too.
  • Tip# 7: If you're in a conversation whether it's online or real world, actually be part of it, the idea of being present.

If you have’t joined us on Facebook, you may at Business Growth Time.

 

Direct download: 55_-_Building_Rapport.mp3
Category:business -- posted at: 8:30am CDT
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Background of Keri Jaehnig: Keri is the founder of Idea Girl Media. Received Honorable Mention in the Expert category, 2013 Small Business Influencer Awards. Featured author at SteamFeed, contributing author at Search Engine People and Social Media Today. Administrator of the Likeable League Inner Circle.

What we discussed:

  • One of the speakers at the LadyBlogger 2015 event last April in St. Louis, MO, sponsored by The Women in Biz, and spoke about Secret Formula For Promoting Blogs With Social Media.
  • As a general rule, when posting to social media, you have to recycle content and continue to share it.
  • Twitter would be the most conducive social platform to promote anything.
  • The golden nugget form of social media is publish your blog then syndicate on all of your social platforms - YouTube, Pinterest, Instagram, Twitter, Facebook, LinkedIn, etc.
  • Post your blog to Twitter possibly 3 to 4 times, depending on your following.
  • The key is to give it a different title/subtitle, giving people a fresh view and be thinking of what is your audience doing at that time.
  • When you post a blog, you want to think what your audience's psychology is at the time of day.
  • Utilize link shortener such as HootsuiteBit.ly in Twitter.
  • Use hashtags in tweets to help you gain followers and attention.
  • Continue to recycle content as long as it's relevant.
  • When sharing a post, introduce it or describe it for people to know your thoughts or comment about it so people may interact and engage with you.
  • There is no icon to share to Instagram however you may put the blog photos in SlideShare and perhaps put in the description like you posted it in  your social network or perhaps link in your bio.
  • You may also post an image in Instagram where the link is on it.
  • You can link your Facebook pages to your Instagram account and switch between your pages and profile.
  • Do not abandon  your own blog simply because you may create content in social networks. The reason for this is you own your blog and you make the decision for that platform.
  • Don't put in a long post in LinkedIn because people's main goal being there is to network.
  • If Google+ is not our major social platform then we, at least, need to have presence there.
  • Google+ is a good place for social media professionals and online marketers to interact.
  • If all of your effort is put out there once, taking into consideration the time it takes to create content, that's a lot of time for little rewards therefore you need to share them more.
  • Utilize content scheduler like Hootsuite or Buffer so to streamline your content marketing.
  • BundlePost, an advance content scheduler may also serve as content bank.
  • Another strategic way to share content is through Triberr.
  • Be part of the group, Likeable Inner Circle where people can collaborate and learn social media.

Where to find  Keri: 

If you have't joined us on Facebook, you may at Business Growth Time.

Direct download: 54_-_Keri_Jaenig_Podcast.mp3
Category:business -- posted at: 8:30am CDT
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What we discussed:

  • Have a change of scenery in your work every now and then, it makes a difference.
  • Or maybe bring something rejuvenating in your workstation to give you a kick during the days.
  • Believe in your #selfie shirt available from TeeJohnson.com where there are a bunch of fun little ones and even create your own hashtags and shirts.
  • Networking is about what you can do for me, what I can do for you and most importantly what we can do together.
  • When doing a business, figure out what you're looking for and they become your target clients. These are the best people you are going to work with.
  • Your target partners would be the people selling to your target clients.
  • Tip# 1: Find your niche. Narrow it down to specific businesses and don't go after generic businesses. Know who you want to work with.
  • Want to be the first person that people would think of when they hear an opportunity for you.
  • It is counter intuitive if you're asking for anyone but you'd be way better asking for more specific people.
  • You're doing a disservice to yourself, your potential clients and the referrer by being broad and generic.
  • Facebook ads, when you use it, would need to know the specific target market for your specific product.
  • The trap of entrepreneurship is you're always looking at how do I make more money.
  • You create additional sales channels by giving referrals out.
  • Happy clients are the best clients.
  • Tip# 2: Find clients who will pay you on time, though you'll only gauge this as it happens.
  • Tip# 3: Find businesses where you can have more opportunities and build more.
  • Membership programs are good for creating the residual.
  • The ask is something concise, specific, to the point and thrives at the heart of the matter.
  • The main purpose of asking is to allow for the right people to show up.
  • Basic content of the ask: It contains your name, your business name, your business category and then who's the one person or one company or one idea that if someone in the room could connect to you right now will absolutely make your week.

Action steps:

  • Create your ask to be around 15- 20 seconds and practice that in a video.
  • When you've created your ask video, put this in your LinkedIn profile.
  • Figure out 3 to 5 people who you absolutely need to meet to grow your business and start incorporating that into your ask.
  • If you have't joined us on Facebook, you may at Business Growth Time.
Direct download: 53_-_Networking.mp3
Category:business -- posted at: 8:30am CDT
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Background of Lisa Mininni: Lisa is president of Excellerate Associates. She is the best-selling author of Me, Myself and Why? Secrets to Navigating Change. She also hosts a radio show that reaches tens and thousands of people with that same title, Navigating Change.

What we discussed:

  • Everything including networking, stems from natural hardwiring which is part of biology.
  • Hardwiring becomes apparent at about one and a half to two years of age and stays with you your entire life.
  • Natural hardwiring is part of our nature.
  • Behaviors are part of our nurture.
  • AcuMax Index is the only tool available that objectively reports and measures natural wiring.
  • When talking about behavior and sales, all you've got to be is YOURSELF while understand how you are naturally wired.
  • Being aware how another person is wired would make communication effective.
  • There are different factor combinations for people;
  1. A factor - determine the amount of autonomy you need.
  2. B factor - deals with communication that determines how you process thought.
  3. C factor - patience factor
  4. D factor - amount of information that you need to know.
  • B factor is what's pronounced in people when meeting them.
  • High amount of B factor in your index shows a person likes to create ideas by talking aloud. They are called the external thinker.
  • External thinkers need to be acknowledged to feel understood and heard.
  • External thinkers are energized by face-to-face interactions.
  • Internal thinkers are those that process thoughts on the inside who usually gives out the "blank" processing stare.
  • Internal thinkers need silence to process their thoughts.
  • Internal thinkers are energized by being in their thoughts.
  • Knowing individual indexes, at an organizational level, is important in improving their productivity, improving team work, improving their profitability.
  • Wired to Win Program gives an individual their AcuMax Index.
  • Knowing individual AcuMax Index can help you understand people.
  • Project Forgive by Shawne Duperone is one event this classification of people was experienced.
  • Next Authentic Leadership Day is on May 20th.
  • Me, Myself and Why? The Secrets to Navigating Change, one of Lisa's books talks about hardwiring and helping a person through the change.
  • Lisa's life vision:

A world that embraces quality, nurtures wisdom and values integrity. A world, where together we share our uniqueness to motivate others to strive for excellence while demonstrating courage, character and balance.

  • Entrepreneurial Edge System is a self-study course where she goes through the three steps of mastering your inner entrepreneurial, systematizing and monetizing your business and executing your business blueprint.

Where to reach Lisa: You may go to Excellerate Associates.

One more reminder...be sure to join our Business Growth Time Facebook Group!

Direct download: 52_-_Lisa_Mininni_Podcast.mp3
Category:business -- posted at: 8:00am CDT
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What we discussed:

  • Tip# 1: When using Google Hangout, look at the camera!
  • Not all people think of YouTube as a social network.
  • Facebook usually used for social interaction.
  • LinkedIn usually used for business interaction.
  • Twitter used for up-to-the-moment news and sports info.
  • Google+ has the fun, power and ability Facebook has minus the audience.
  • Pinterest and Instagram may be used as mix for personal and business.
  • Google Hangout is basically YouTube.
  •  Pinterest drives traffic to the blog and/or videos; also it has longevity.
  • YouTube also has longevity.
  • LinkedIn has become prone to spammers and scammers, alike.
  • Tip# 2: When invited to an event, don't RSVP when you don't really intend to join.
  • When using Google+, you're ensured that your posts are searchable.
  • Tip# 3: Do not randomly endorse people in LinkedIn just so your face appears on their profile.
  • Tip# 4: You may focus on two social networks but you cannot be everywhere and do it consistently.

Reminder: Be sure to join our Business Growth Time Facebook Group!

Direct download: 51_-_2_Social_Media_Platforms.mp3
Category:business -- posted at: 7:30am CDT
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Background of Ralph and Carol Lynn Rivera: Ralph and Carol Lynn Rivera are the owners of Web Search Social specializing in small to medium-sized businesses for web search and social marketing. They have a podcast with a fan-base that they call Fred. Web Search Social is one of service lines of Rahvalor Interactive where they do app and software development.

What we discussed:

  • They call their audience, in a collective way, as Fred.
  • They are frequent guests of Nuclear ChowderContent WarfareThe Superheroes of MarketingOh So Pinteresting.
  • Podcasting affords ability to be flexible.
  • Watched a movie with original content about walrus, called Tusk.
  • Both Ralph and Carol Lynn are fascinated with content creators because they believe marketing starts with content creation.
  • Ralph shares fascination with TNT Joel for Stay Puft.
  • They have a good working relationship which includes fun.
  • Discussed which social media they would possibly work on a daily basis.
  • Discussed their love for mojitos.
  • They have a "relaxed" format with their interviews for their podcasts.
  • Re-purpose content by taking 1-3 minute clip of a tip or something funny from video contents.
  • Reminisced about the direction we took after senior high school and where we are today.
  • Creativity in reaching out to difference age group when teaching social media.
  • Everyone has the capacity to be creative.
Direct download: 50_-_Ralph_and_Carol_Lynn_Podcast.mp3
Category:business -- posted at: 7:30am CDT
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The show is about the Facebook group created,  Business Growth Time. Join the community for some updates on revamping of the podcast.

In our group we'd like you to:

  • Ask questions
  • Give feedback
  • Talk to us
  • Talk to the guests
  • Learn business tip that will grow your biz!
  • Just have FUN!

Also a shout out to Joel's YouTube channel, TNT Joel where kids can have fun.

 

One more reminder...be sure to join our Business Growth Time Facebook Group!

 

Direct download: 49_-_FB_Group.mp3
Category:business -- posted at: 6:34am CDT
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Background of Ravi Shukle: Ravi loves to help online retailers create happy customers for life through customer service.  He's had over ten years of experience in online customer service and he has used this to help organizations better understand and connect with both their employees and customers to help increase the impact on sales, marketing and word of mouth.

What we discussed:

  • Ravi working with Post Planner, who has recently launched their web app with more feature  and functionality than the older version.
  • Ravi have streamlined social media for Samsung in UK.
  • Customer service is crucial in some business as people don't want to email and want to take it up on Facebook or other social networks.
  • One good rule to follow for customer service is acknowledge the comments, queries, etc.
  • A happy customer will tell friends but an angry customer will tell more friends.
  • Set up FAQs and escalation systems.
  • In social, people expect response within an hour.
  • Customer is entitled to their opinion but it doesn't mean they end up always right.
  • Work issues out with customers before deleting or banning people.
  • The customer service team should be empowered employees to have smoother experience dealing with customers.
  • Do not take negative feedback personally.
  • Show actual people behind the brand for authenticity and personality.

Where to find Ravi: 

Direct download: Show_48_Ravi_Podcast.mp3
Category:business -- posted at: 7:10am CDT
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Background of Jacob Hagberg: 

Jacob Hagbert is a full time internet marketer. He helps  different small businesses and larger corporations get found online through search engine optimization.

 

Direct download: 47-_Jacob_Podcast.mp3
Category:business -- posted at: 7:30am CDT
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Terry Bean's Background: Started the Motor City Connect in 2006 where the idea was to empower people and help them grow their business.

What we discussed:

Three main points were discussed about becoming authentic in social media and have a goal and purpose in doing social:

1. What do you do?

Janet's: To help businesses grow with specific strategies to be noticed and heard by trying to simplify marketing, those in-depth marketing strategies and bring it down to elementary levels.

Terry's: To connect, select businesses and individuals with the knowledge, resources and opportunities that they need to succeed.

2. Why do you do it?

Janet's: Love seeing the people's results.

Terry's: Because he spent a bit of time in training and trying to figure out what his place was in the universe.

3. What's in it for them (audience or customer's point of view)?

Janet's: Simplify the way they do business so that they can increase their revenue.

Terry's: Talk about speaking and it's part inspirational, and it's part educational and it's part entertaining.

Direct download: Show_46_Business_Growth_Time.mp3
Category:business -- posted at: 8:30am CDT
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As the show has been revamping, we are launching the Business Growth Time. As with Social Media Hangout Time, the show covers social media and it encompasses the business world, too, thus the show name change. In this show we'll get to know Terry Bean and his special event called #313DLove.

Terry's upcoming major project this coming March 13 - #313DLove

What the #313DLove is about:

  • Started as a Twitter campaign way back in 2012 by tweeting what you love about Detroit.
  • Project name came out basically from the original Detroit code 313 and the first event was done on March 13 (03/13).
  • The event is partnered with great sponsors, organizations and prominent Detroiters.
  • This year's event masters of ceremony is David Farbman who has a book The Hunt.
  • Dr. Nandi of Ask Dr. Nandi Show is one of the event speakers.
  • Another speaker is Satori Shakoor who runs the The Secret Society of Twisted Storytellers.
  • A good book,  Odyssey of Forty Days by Leon LaBrecque, one of the speakers of 313DLove.
  •  Another speaker is Robby Eimers, founder of The Eimers Foundation.
  • Tickets sold for $31.30 at facebook.com/313dlove. You may also sign up here.
  • You may also register at www.313dlove.com
Direct download: Show_45_P313dlove.mp3
Category:business -- posted at: 8:00am CDT
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Background of Dafna Michaelson Jenet:  Dafna had this amazing journey to all fifty states in one year to look for stories of people that have been empowered, in their own ways, to solve problems and building the community. She is the author of of a newly launched book It Takes a Little Crazy to Make a Difference.

What we discussed:

  • Economic depression around 2009 doesn't mean the society would, too.
  • Human capital was so powerful, far beyond the dollars that were being lost in the economy.
  • in our society we continue to look at belief in your own ability as crazy which we need to debunk.
  • The moniker "crazy" shouldn't be an issue if you are using it in context with branding yourself, and it is a memorable one.
  • A good rule for social media is to post something what we would say to everybody.
  • In social media, we should learn to communicate respectfully and use it as a platform for our passions and for elevating people.
  • Everything that you post should re-enforce your brand but don't forget authenticity.
  • 80-20 rule on posting - 80% adding value and 20% may be used for selling.

Action steps to take in the next 24 hours:

  • Create a social media mission statement by answering the following questions in 2 minutes;
  1. What is it that you do?
  2. Why do you do it?
  3. What was that lipo-smashing moment, something that happened in your life that triggered what it is that you do?
  • Pull out the powerful words from your answer and formulate it into a 3-sentence statement which will be your social media mission statement.

Where to find Dafna? You can find Dafna on www.dafnamichaelsonjenet.com

Direct download: 44_-_Dafna_Michaelson_Jenet_Podcast.mp3
Category:business -- posted at: 6:00am CDT
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Background of Kevin Krason: Kevin founded BizNet Internet Solutions back in 1994. He started out as an internet service provider then grew into a web app development company. Spend sometime building mobile apps and now they're playing the really exciting place of marketing automation.

What we discussed:

  • There is a hard time validating marketing when it comes to return on investment.
  • The amount of data available  nowadays is very useful.
  • Marketing automation is used to help society by understanding what people need better and being able to deliver what they need.
  • Marketing automation is a system, a process, a combination of things, technology, tactics, the way people do things.
  • The sales process is like a funnel starting with awareness moving to engagement or interest engagement consideration and then finally down to a purchase.
  • The right message at the right time is the key to marketing automation success.
  • Marketing automation minimizes marketing costs.
  • The most significant part of a marketing automation system is the email communication.
  • Companies who implement marketing automation system on average in the first six to nine months see a 10% increase of sales.
  • Social media is part of content marketing.

Where to find Kevin? 

Direct download: Show_43_-_Kevin_Krason_Podcast.mp3
Category:business -- posted at: 6:38am CDT
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2 -  The Ins and Outs of Running an Online Show and Podcast

The Ins and Outs of Running an Online Show and Podcast

What we discuss:

  • Consistency in frequency is important for content though it's not the end all of it.
  • Frequency for podcasting should be more compared to video content.
  • Videos are easily found if you optimize it.
  • Little more fun to do podcast with somebody that you can spin ideas off.
  • Video exposure is bigger.
  • Reach of videos on Facebook goes so much further.
  • Editing a clip off a long show, 30 seconds to a minute, and post in Facebook to promote the show.
  • Use the videos and podcasts in multiple ways where you are re-using the content over and over.
  • Video is powerful for SEO.
  • You can get more interaction and followers with a live show.
  • Google Hangout has cool tools to ramp up a show.
  • It is good to set up YouTube channel for the videos.
  • Libsyn tends to be the favorite for hosting podcasts.
  • Sponsorship can monetize a podcast though you need to have a big viewership.
  • Affiliate is another way to make money.
  • Face to face interview feel like it brings a whole new level in trust and respect.
  • Staying ahead is important.
  • To start a show, just go ahead and do it.
Direct download: Show_42_-_Terry_Bean_Podcast.mp3
Category:business -- posted at: 1:53am CDT
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1 - Benefits and Downfalls of the LinkedIn Sales Navigator with Mike O’Neil

Background of Mike O'Neil:
Mike is the LinkedIn Rockstar. He's Forbes top 50 social media power influencer, 2 years running, and an internationally acclaimed LinkedIn authority. He inspires audience with vision, energy and style, as you already probably see, using the inspiration of classic rock music to demonstrate the relationship building power and business potential of LinkedIn.

What we discussed:

  • LinkedIn Sales Navigator - a separate program from LinkedIn used as CRM where you're able to create leads and companies.
  • Greasemonkey - a Firefox plug-in used as app development platform.
  • LinkedIn Autopilot - a neat LinkedIn tool that lets you visit profiles.
  • There is integration between Salesforce.com and LinkedIn Sales Navigator.
  • Paid LinkedIn account lets you access the advanced search functions.
  • You can get two paid accounts - LinkedIn and Navigator for one person

 

Where can you find Mike?

MikeIsOnline.com

Rock the World with LinkedIn Book

Direct download: FULL_SHOW_-_41.mp3
Category:business -- posted at: 12:32pm CDT
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Massively Increase Reach and Engagement with Facebook Video Marketing

Listen via Podcast:

This is a solo show with Janet where she shares her latest guest blog post on the Post Planner blog.

 

What Janet discusses:

 

Action Steps to take in the next 24 hours:

  • Create a quick video with your smartphone, upload it to your Facebook page and track the reach and engagement in your Facebook insights over the next 3 days.
Direct download: Incl_intro_-_increase_reach_with_FB_vid.mp3
Category:business -- posted at: 3:23pm CDT
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39 - How to Leverage Social Media to Attract Customers with Rick Cooper

 

Background of Rick Cooper: Rick Cooper is an online marketing and social media trainer. He works with small businesses, business owners who want to generate more leads and increase sales using the internet. Rick is the founder of Social Media Outcomes and specializes in helping entrepreneurs leverage their expertise to attract clients online. Rick is an author of Seize Your OpportunitiesMarketing MagicExtreme ExcellenceThe Art of Science of Loving Yourself First and 25 Brilliant Business Mentors: Their Top Tips to Catapult You to Success!

What we discuss:

  • In social media you want to create top of mind awareness
  • Sound management of personal profile and business page
  • Improvements made by Facebook
  • Different ways of inviting people to your event via Facebook
  • Consistency in posting good content to your business page.
  • 80-20 rule for social media: 80% informationl and 20% promotional
  • Use video to overcome some challenges and get leverage on Facebook.
  • Asking questions is one strategy that creates more engagement.
  • Optimize the best time for engaging with your audience.

Action Steps to take in the next 24 hours:

  • Think of, at least 10, questions you can post and can ask over the next few weeks.
  • Tag few people in the comment to elicit engagement.

Where can you find Rick?

 

Social Media:

facebook.com/socialmediaoutcomes

facebook.com/rickscooper

Twitter - @rickcooper

 

Website: SocialMediaOutcomes.com

Free Report - 10 Ways to Monetize Social Media - SocialMediaOutcomes.com/10Ways

 

Direct download: 39-Rick_Cooper.mp3
Category:business -- posted at: 7:54am CDT
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37 - What to do INSTEAD of Content Curation with Carol Lynn Rivera

Background of Carol Lynn Rivera:

Carol Lynn is a writer, content creator and your go-to person for planning, strategy and ultimately getting your marketing done. As co-owner of Rahvalor Interactive and Web.Search.Social, she builds WordPress sites, manages social marketing, writes for email campaigns, blogs and websites, puts together marketing plans and manages the rest of her creative team of writers, designers and developers. She has been in the digital marketing business since 1999.

Carol Lynn loves reading, writing, sunflowers, cupcakes and being able to work with her husband and business partner, Ralph.

 

What we discuss:

  •  What is a good idea when it comes to content curation
  • Engagement does not always translate to sales
  • Build up a relevant audience
  • Quality over Quantity
  • Photos of behind-the-scenes
  • Pictures of your actual customers
  • Have customers take selfies
  • Have a customer-centered approach
  • Ideas for posts for the entrepreneur / small business
  • People like to see you
  • Think outside the box
  • Be yourself, even if it's outside of business
  • Reuse your content. Post more than once. Repurpose.
  • Goal of a business: generate leads and make sales
  • Build relationships through social media

 

Action Steps to take in the next 24 hours:

Take your smartphone. Take a picture. Take a tip out of your latest blog post and put on the image. Use this as your next social media status.

 

Where can we find Carol Lynn?

Website and Podcast can be found at: WebSearchSocial.com and Podcast

Find Carol Lynn Rivera on any of your favorite social media sites and connect with her.

Direct download: 37-Content_Curation_with_Carol_Lynn_Rivera.mp3
Category:business -- posted at: 8:07am CDT
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36 - Facebook Marketing Updates for Holidays and 2015 with Janet and Lisa

In this show we discuss the latest changes on Facebook and ideas to prepare for the upcoming holidays.

Latest Changes on Facebook:

  • Facebook moved the scheduler next to the blue post button (arrows on the button) (DEMO at 9:34)
  • Like-gate is gone as of November 5, 2014
  • Look at your apps and make sure you
  • It is not about the number of likes on your page, it is about having the right target market
  • With Facebook ads and retarget, you can get in front of the right audience
  • Heyo's blog talked about ideas to use instead of like gate (Here's the link to their blog post)
  • Remove countries on your Facebook page that are not relevant to your target market (DEMO at 9:34)
  • Facebook is about the targeted followers and the reach that happens with those targeted fans
  • Meet Janet's cat (12:48)
  • Contests

Ideas for the Holiday Season on Facebook

  • Apps like Heyo can help you with contests
  • Give away an item in your local market or that has to do with your business
  • This can be done using a Facebook app or Timeline contest
  • Get your fans on your email list
  • You can specifically target your email list with ads
  • Have fans post pictures of their fun stuff
  • Gift idea suggestions
  • Come up with bundled packages to sell during the holidays
  • People are in the buying mode during this time of year

Take advantage of Facebook ads, Facebook promotions and have a Plan!

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

 

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe

 

Rather read?  Head here for the full transcript

Direct download: 36-Facebook_Changes_and_Ideas_for_the_Holidays.mp3
Category:business -- posted at: 5:40am CDT
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35 - Repurpose Content for Further Exposure with Janet E Johnson

 

This segment is a short mini-lesson by Janet E Johnson. She will walk you through the ways to repurpose your content over and over so you can do less work. This will not only save you time and energy, but will give you different types of content to use across the different social media channels.

Remember, this is based on starting with a Google Hangout, but you could change it around any way that you'd like. You can start with a blog post and repurpose that into a video. So many different directions this can go!

 

What is covered in this segment:

  • Start with a Google Hangout
  • Repurpose into a short video to upload to Facebook (example I discuss was of the last show:
  • Videos are easy to clip
  • Download the sound file into a Podcast
  • Take this content and create a blog post around the video
  • Create an Image of the interview
  • Take quotes out of the interview
  • Turn the quote images or quotes into a presentation format and load to Slideshare
  • Take text quotes and use a text-only social media posts
  • Don't forget to REPURPOSE your content into multiple formats

 

Direct download: 35-Repurposing_Content_with_Janet_E_Johnson.mp3
Category:business -- posted at: 10:21pm CDT
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34 - Content Curation for Business Owners with Ralph M Rivera

Content Curation for Business Owners with Ralph M. Rivera

Who is Ralph M. Rivera?

He is the founder of Rahvalor Interactive with my wife Carol Lynn. They have a branded service offering called Web.Search.Social which provides web, search and social marketing to small businesses.

He is the CTO at Triberr and he teaches web development at Manhattan College in New York City.

NOTE: We had a little glitch at the beginning with Janet's internet going down for a couple minutes, so if you watch the video, it is unedited. We feel it makes it more real!

This is a must-watch because something that has NEVER happened before happens! Fun interview with LOTS of valuable content!

Here's what we discuss with Ralph:

  • Content curation for business sucks! ;)
  • Do you really need to publish content in a 80/20% ratio?
  • Main focus is closing business
  • Edgerank has lead to noise
  • Simple answer: Listen to your Customers. What are they talking about?
  • Look at why you don't get hired
  • End goal about social media campaign: It is about business
  • Post BETTER
  • Fine-tune content and ads. Need to be willing to adapt and change as they go!
  • Ralph revealed that Ryan Hanley is actually a puppet. ;)
  • Are you posting on platforms where your target market actually is?
  • Where are your customers? Post where they are
  • Janet froze again!
  • Dino Dogan is secretly a puppet...no human can have a goatee that good. :)

Where to find Ralph and their marketing Game Changer Kit!

Ralph and his wife, Carol Lynn just launched their show and it hit new and noteworthy for marketing. Their goal is to challenge the 'status quo'.  Subscribe and listen to their show at: websearchsocial.com/podcast

Marketing Game Changer Kit: marketinggamechangerkit.com

 

Action Step to take in the Next 24 Hours

Go online and go to ALL search engines, Google, Yahoo and Bing. Search for your name. Make a list of all the channels that are wrong and get those fixed.

 

Direct download: 34-Ralph_Rivera.mp3
Category:business -- posted at: 6:00am CDT
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33 – How to use LinkedIn Publisher & Linkedin Tagging with Janet E Johnson & Lisa Saline

 What we covered in this Show:

  • Where to find the Publisher Tool (little pencil in status update)
  • Publisher is very similar to a status update
  • Difference between Publisher and Status Update
  • Publisher is more robust and it alerts your connections when you post
  • Be consistent with the Publisher
  • Can you do your blog post on LinkedIn Publisher? Repurpose content used in past
  • Think about where your audience is
  • Helps you position yourself as an authority
  • Use it to capture email addresses to build your list
  • Headlines are key!
  • Is SEO a factor when using Publisher? Incorporate keywords
  • Should you take the readers of LinkedIn to your blog? Think about what the audience wants
  • How often should you publish? Up to you, but stay consistent. Add LinkedIn Publisher as part of your content calendar
  • Also depends on how much content you create to use for this
  • Tagging is sorting contacts based on location, where you met, what they do, etc. Tag when you connect.
  • Tag your target market - specific group
  • Webinars - Tag for potential prospects
  • Use the company pages too.

 

Listen via Podcast:

 

24 Hour Action Step:

Post using LinkedIn Publisher and organize your tags on LinkedIn.

 

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

 

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe

 

Rather read?  Head here for the full transcript

Direct download: 33-LinkedIn_Publisher.mp3
Category:business -- posted at: 6:00am CDT
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32 - Quality versus Quantity Content with Keri Jaenig

Listen via Podcast:

 

Who is Keri Jaenig?

• Top Social Media Campaign for State of Ohio Tourism, 2013 (Managed)
• Commendation of Social Media Attainment by State of Ohio Senate, 2013
• Honorable Mention, Small Business Influencer Awards, 2013
• Achieved a #1 ranked answer on Quora: How Can You Tell A Good Social Media Strategist From A Bad One Before It’s Too Late.

Her clients typically experience increased traffic to their website, significant fan and follower engagement, new lead generation, collaborative strategic alliances, and even awards given by respected sources of their industries. Those Keri has mentored have seen lucrative growth. From another social media professional:

“You pushed me to bring my A Game to the table in running my company in ways you will never fully grasp. You keep me motivated to do my best work every day.” Keri writes regularly at her own blog, ideagirlmedia.com, SteamFeed, Search Engine People, and she has been featured at Forbes, AOL Small Business, Social Media Today, Business Insider, as well as other leading social media and marketing online publications.

 

What we discussed in this interview:

  • Ways to build an email list. We cover ideas such as Facebook, webinar, training event, real-life event, website/blog
  • The website/blog is the place to start
  • Need a balance of quality and quantity
  • Aim for quality AND quanity
  • Visual content grabs attention
  • We have 3 seconds to get attention
  • Dabbling in using .gif's grabs attention
  • What is your purpose for being there?
  • Provide Value
  • Need value and creativity
  • Where is your audience
  • Feature customers, tell stories and post to social sites like Instagram
  • Using Special Characters
  • Variety of type of posts - text only, shared post, blog post, image post
  • Look at analytics so you know what is performing well
  • Set up an editorial calendar - tie content with theme
  • Facebook prefers things in alphabetical order
  • Watch what competition is doing and don't do that
  • Be the authentic you
  • New Baby, Congratulations, etc...is supposedly at the top of news feed - she did a test
  • As a general rule, follow a plan

 

 Action Step to take in the next 24 hours:

Try out the social media tool called Canva. They pre-size the images for social media.

Do hashtag research in your niche. You can use hashtagify to do this.

 

How can you get in touch with Keri?

Twitter: @keriyaenig and @ideagirlmedia

She also has a new program with a collaboration of businesses called Likeable League Inner Circle.

 

 

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

 

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe

 

Rather read?  Head here for the full transcript

Direct download: 32-Quality_verses_Quantity_with_Keri_Jaehnig.mp3
Category:business -- posted at: 6:00am CDT
Comments[0]

31 - How to get leads and grow your business with Webinars with Josh Turner

How to get leads and grow your business with Webinars with Josh Turner

Listen via Podcast:

Who is Josh Turner?

Josh Turner is the founder of Linked Selling, a B2B marketing firm specializing in fully outsourced lead generation campaigns, as well as Webinarli.com, which specializes in webinar lead generation. His company represents clients in the US, Canada, UK, Asia, and Australia, in a wide variety of industries.

Josh's company also operates LinkedUniversity.com, an online training program for LinkedIn marketing, as well as Webinar University, where you can learn how to grow your business using webinars. He has been featured in the Huffington Post, Miami Herald, and many more national publications.

What we covered with Josh:

  • Webinars grew his own business at first
  • They had been generating thousands of leads a month by doing webinars before he launched Webinarli
  • What types of businesses best for using webinars? (Not Kimmy's type of business, unless she wants to position herself as a coach to other salon owners). Targeting other people within the business world (not the best fit for a retail establishment)
  • Best way to target: combination of Facebook and Linkedin advertising, with a little bit of organic using Linkedin and email. Highly targeted on Google too.
  • Get people to a free webinar landing page for them to sign up. Maybe some bonuses.
  • After webinar, try to follow up with a phone call. This has worked really well.
  • People like to talk to a real person
  • Josh prefers GoToMeeting Webinar system
  • Test webinar products out before going live with your audience so you are comfortable and know they work
  • Google Hangouts have some webinar systems that interconnect with the hangout
  • Webinar University - one funnel webinar breakdown case study - John Lee Dumas is doing a great job of this
  • If you want to be on video during presentations, look at the Hangout option. Sharing slides the better option is GoToMeeting.
  • When calling, how do you collect phone #'s? You don't want to ask for too much information at first. 2nd step is to add the phone # test reminder option. If you don't have their phone #, have a virtual assistant find their phone # using their name and email
  • Integrating all the different pieces
  • B2B world - Linkedin is where it is at
  • Build a relationship with prospect before you go for the sale
  • Putting webinars on auto-pilot after the fact is a huge benefit
  • Prioritize according to what is working

 

24 Hours Take-Action Steps

Never done a webinar or doing webinars and want to up your game?  Find people in your space doing it well and watch what they are doing. You don't have to copy exact, but piggyback and be yourself.

 

How can you connect with Josh?

LinkedSelling.com

Webinarli.com

Josh's Linkedin Profile - Connect with him there

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

 

Direct download: 31-Josh_Turner.mp3
Category:business -- posted at: 6:00am CDT
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What Janet and Lisa discuss in this Show:

  • Challenges are opportunities
  • What makes technology hold people back and how to overcome technology issues? Don't be afraid to ask for help and don't be afraid to spend money
  • What makes Google+ different than any of the other platforms? #1: You can actually see what you are interested in due to the organization
  • How to organize your Circles, view the specific circles and how to email your circles
  • What type of business should be on Google Plus?
  • If you have a Gmail account, you are on Google Plus, so you should make sure you add your profile picture and details about your company. Many people do not even realize this.
  • Google Plus vs Google Places vs Google Maps vs Google Plus Local ...what are all these broken down????
  • A business needs to make sure their Google Places listing that shows on Google links to the right Google+ page. (Explained how to find this in the video)
  • Record video through Google Plus with HOA's (Hangouts on Air). We cover some ideas on how to create videos with these hangouts.
  • The Google Profile (or Page) needs to be linked to the proper YouTube channel
  • Hangouts have more power on YouTube than a regular video uploaded to YouTube
  • HOA's can be public or private
  • Hangouts on mobile
  • Lower 1/3 image - how to set it up (we explain how to set this up...step by step)

 

Action Steps to take on Google Plus in the next 24 hours

Take an existing Gmail account (or set up a new one if you do not have one). Set up your Profile on Google Plus that is linked to that Gmail account. Fill in the information, links, contact information and your PICTURE...a good headshot (otherwise you are a blue head).

Create a couple circles and start circling some people you know and want to connect you.

 

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

 

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe

Direct download: 30-Why_Your_Business_Should_Be_On_Google_Plus.mp3
Category:business -- posted at: 5:41am CDT
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29 - How Relationships affect your Business Online and Offline with Gary Loper

Who is Gary Loper?

Gary Loper is a recognized Twitter expert, mindset coach, motivational speaker, trainer, former talk radio host, life and business coach, and highly respected entrepreneur, helping people master the business of life by Building Better Relationships.

In addition, Gary’s strong background in marketing and sales, and his 30+ years of superior customer service and 15 years of direct sales adds more depth to who he is. He teaches his audience strategies and tactics on how to become successful, to produce and maintain positive solutions, to stay in a positive mindset, and attract and manifest true wealth. He empowers people to discover their hidden assets, develop confidence and create better relationships with themselves first, before creating life and business relationships.

With 160,000+ followers on Twitter he has built a huge following based on adding value to people’s lives, sharing his knowledge, beliefs and philosophies in his messages. He has incorporated into his platform ‘Just for Today’ messages, inspirational messages that have helped people renew their hope.

What’s more, Gary has worked with some of the top coaches in the world including Bob Burg, Loral Langemeier and Eric Lofholm. He is platinum certified with the Eric Lofholm Selling System, and a certified Go-Giver Coach through Bob Burg International, and a certified ‘YES! Energy Coach’ through Live Out Loud. Studying from some of the top teachers in coaching, business and financial development, he now has a deep well of tools to assist entrepreneurs to create an abundant business as well as becoming an even better person for themselves, their family, partners, and all the lives they may touch.

 

What did we cover with Gary in this interview?

  • Relationships affect our entire world - work on ourselves first
  • People are going to do business with people we know, like and trust
  • What differentiates me from everybody else? Consumers are looking for a connection
  • How Gary got started on Twitter
  • Talk to people vs broadcasting on Twitter and social media
  • Let others you'd like to connect with know you exist - get to know each other
  • Don't ask for marriage on the first date
  • It's not B2B or BtoC...it's P2P... People to People - It's about building connections
  • How can I serve you? How can I help you first?
  • Blend the leverage of technology - schedule/automate some things
  • Create lists on Twitter to follow conversations that you want to add to the conversation
  • Write posts that answer other's questions and solve their problems

Action Step to take in the next 24 hours:

Twitter Profile - Most valuable real estate on Twitter. Current picture/headshot of you smiling. 160 characters in profile. These words should be your keywords that people are searching for. These are indexed on Google/Bing/Twitter search. Take out the non-usable words. Jam it full of action words.

 

How can you get in touch with Gary?

 

He is the author of 3 eBooks: Master the TwitterverseGuide to Getting More Followers, and 37 Keys to Building Better Networking Relationships and 20 Secrets to Building Better Love Relationships.

 

Bring Gary to your conference, speaking engagements, organizations, networking or meet up groups, chambers, or invite him to speak on your BLOG Talk Radio. Schedule Gary to speak at your next event. Or, call 727.374.7652 or email him: Gary@GaryLoper.com.

 

 

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free. Ways to subscribe to the Social Media Hangout Time Show or Podcast:

  Help Us Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet. If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe   Rather read?  Head here for the full transcript

Direct download: 30_-_Gary_Loper.mp3
Category:business -- posted at: 6:00am CDT
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28 - How Your Facebook Page Content can go Viral using Post Planner with Joshua Parkinson

How Your Facebook Page Content can go Viral using Post Planner with Joshua Parkinson

 

Joshua Parkinson is the Founder of  Post Planner.

His specialties: troublemaking, product development, jedi mind tricks, UI/UX, simplicity mongering, fate hacking, catching extremely quick desert lizards, Facebook marketing, copywriting, crushing the boxes people think outside of, uncomfortable situations, googling things, philosophizing, and degrading energy

His superhuman feats:
• Took app from zero to 50k users and $30k/mo revenue in 1 year
• Designed UI/UX
• Grew blog from 9k to 180k uniques/month in 1 year

 What we cover with Joshua in this interview:

  • He started Post Planner in March of 2011
  • Post Planner is an app that makes it super easy to post social media content to Facebook
  • This app started as a scheduler, but content is the pain point, so now this program helps find viral photos, viral content and more
  • Content marketing works. Their case study (with the help of Scott Ayres) proves that blogging works being that they have hit the the top 10 list of best blogs in 2014 by Social Media Examiner
  • Post Planner has a Free Version and Paid Versions
  • His suggestion: Post 3x per day. Morning, mid-day, evening. Mix it up with article, pictures and text posts. Schedule ahead.
  • App shows the successful posts
  • Run targeted Facebook ads along with your posts to add more
  • Post Planner takes the worry out of coming up with content
  • Are they expanding off of Facebook? A web app is coming starting with Twitter.

 

What can you do in the next 24 hours to take action?

Go into app on PostPlanner.com. Create your favorite pages that you want to follow. Organize those pages into a single folder.

 

Connect with Post Planner at:

Head here: PostPlanner.com. Under: Use it Free, Click on Sign in with Facebook.

Also, check out their AWESOME BLOG!  PostPlanner.com/Blog

 

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27 - Social Media and Online Tools to Simplify your Time with Janet E Johnson and Lisa Saline

Social Media and Online Tools to Simplify your Time with Janet E Johnson and Lisa Saline

Listen via Podcast:

On this show Lisa and I discuss our favorite tools that simplify our marketing lives and save us time. This is a part 2 of a previous show about tools because we have so many favorites.

Facebook Tools:

#1: Heyo

Tool to build Facebook App Pages. You can use it for an email campaign, contests, about us, YouTube Channel, Pinterest Channel, Google Reviews and so much more.   Pricing: starts free for a trial and up.

#2: Post Planner

Scheduling tool for Facebook posts. You can schedule your posts, sample pre-written posts you can use, trending topics, post to multiple Facebook pages at the same time and much more offered with this tool. Pricing: Try it for free!

 

Google+ Tools

#1: Circloscope

Helps build your circles, who you follow and who follows you. This puts building your circles and your Google+ presence on steroids...really speeds up the process. :) Pricing: $47/year.

#2: Do Share

This is a way to schedule to your Google+ Profile. This is the only tool that we know of that can schedule your post to your PROFILE on Google+. Most schedulers can only schedule to pages.  Only downfall to this tool is that your computer must be running in order in order for the scheduled posts to go. Pricing: Do Share is FREE.

 

Twitter Tools:

Socialoomph

Find really good content and put it in a repost bucket. It will be recycled for you. It has the unfollow feature, helps source the right kind of hashtag sources, helps build followers and more. Pricing: Free and Paid versions

 

Online Tools:

Lead Pages

Squeeze page templates that have been tested and documented to convert. It is a drag'n'drop program that integrates with your email program. It helps convert sales, build your list and so much more. Pricing: $297/year

Aweber

Email campaign system for collecting emails. This also integrates with Lead Pages.

Infusionsoft

Extremely robust marketing system. There are a lot of marketing campaigns that can integrate with LeadPages.

Pricing: Set up Fee + $250 - $350/month

Do you use any of the above tools? What are your favorites? We'd love to hear your feedback!

Also, if you are a creator of a tool that you think our audience would love to hear about, please contact us so that we can review and possibly have you on our show.

 

Direct download: 27_-_Social_Media_Tools_with_Lisa_and_Janet.mp3
Category:business -- posted at: 6:00am CDT
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YouTube Video Marketing Tips with Jessica Brace

We interviewed Jessica all about how to use videos to grow your business! She has some amazing tips in this interview. If you are currently doing video or want to do more with video, you must listen to this interview.

 

Listen via Podcast:

 

About Jessica Brace

“YouTube Queen” Jessica Brace can transform your struggling internet presence into a client-attracting magnet in xxx minutes or less. Combining the atomic power of video marketing, with her passion for helping you feel both comfortable and courageous in front of the camera, Jessica helps you create compelling videos that can generate more for your business.
Best selling author of “Ready, Set, GO Make a Video: 101 YouTube Video Ideas for Your Business” and renowned video marketing and business coaching specialist, Jessica Brace helps your business leverage the power of video, build a stronger brand, expand your audience and become the “go-to” expert in your field.

Video is the top secret weapon of in-the-know businesses who want a profitable internet presence. Visibility is King of the Internet. That’s why Jessica believes 53 and 56 should be your favorite numbers. Video increases the chances of your website landing on the FIRST page of Google 53-fold! And, 56% of the people searching Google for what you offer clicked on the Number 1 search result. Compare that to 13% clicking on the number 2 result and you can see for yourself the power of video.

Jessica offers consulting, video coaching and video shoots to match your budget – and increase your cash flow.

 

What you will learn from Jessica is in this interview:

  • Focus on Gratitude over the Fear when recording your video
  • Why video works?
  • You don't have to be perfect
  • Video is just leaving a video voice mail
  • Use the questions you get asked most often, then answer the question in a video
  • If you show up as the expert will win the business
  • Searches in Google love YouTube videos - Websites just show text. Videos show a video.
  • Google/YouTube/Google+ all work together now
  • How to use keywords in your Videos to show up better
  • Local businesses have an advantage by using YouTube to show up on Google

 

What can you do to take action in the next 24 hours?

What are the questions you are most commonly asked in your business?  Then create videos around the answers to those questions.  Just go do it! :)

SPECIAL OFFER FOR SMHT LISTENERS:

Get a free copy of the book, her new book 'Ready, Set, GO Make A Video - 101 YouTube Ideas for Your Business.' Just pay $9.95 S/H when using this special link:  Http://ReadySetGOMakeAVideo.com/smhangout

Find Jessica on YouTube: JessicaBrace.com/youtube

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

Direct download: Show_26_-_YouTube_Video_Marketing_Tips_with_Jessica_Brace.mp3
Category:business -- posted at: 6:00am CDT
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25 - Make your Hashtags work using Hashtagify with Dan Mazzini

Dan Mazzini - Founder: Hashtagify.me Dan is  the founder of CyBranding Ltd. He started this to follow up on the success of his website hashtagify.me. His goal is to make it easier for real innovators to get noticed - and create a valuable brand - without needing tons of money or having to resort to black-hat tactics. After a few months of working on CyBranding part time, since September 2013 he is now working on it full time. In this interview we get a full demo of how hashtagify.com works.  Being that the demo is visual, you may want to choose to watch via video over listening on podcast.

Here's what Dan discussed with us in this interview:

  • Started Hashtagify while still in day job and now is full time in this business
  • What if you are not familiar with hashtags? How to understand hashtags?
  • Hashtags originally came from chat rooms
  • Hashtagify is a hashtag search tool
  • Full detailed demo of how to use Hashtagify

Dan's tip to take action in the next 24 hours:

1st: Make a list of the top keywords related to your subject

2nd: Start searching for the hashtags for these words on Hashtagify.me.

3rd: Find top hashtags in your field. Find the top rated ones and make a list of these from specific to less specific.

4th: Use one or two of the top hashtags you found the next time you tweet, G+, Instagram, etc.

5th: Find top influencers using the same hashtags. Create connection with them.

Direct download: 25_-_Dan_Mazinni_Podcast.mp3
Category:business -- posted at: 6:00am CDT
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24 - Tips for Developing a Video Content Strategy for Social Media Campaigns

Points we discussed in this interview with Tim: Tim started his career back in the Army Major changes with video in the past 20 years Importance of video in social media Social media is rocket fuel for more views on your videos A sample video content marketing strategy - What assets do you have already? Tell your story and define your audience Titles to videos in the way customers would ask the question (how-to) Remember, YouTube is a search engine Measure video effectiveness with analytics tools: Brightcove, Wistia Small businesses need to just make sure the quality is good Types of cameras: Smartphones can work. Sound is what is so important. Title and Description of video on YouTube is critical! First thing is description should be website. Add captions to with keywords to your videos Add annotations (clickable hot links) Facebook videos vs YouTube videos - how to post You can turn off videos at end of yours that pop up When embed, use right aspect ratio Pin each video to Pinterest Action Step you should take in the next 24 hours: Testimonial - Interview your best client. Get them talking about your business!

Direct download: 24_-_Video_Content_Strategy_with_Tim_Lewis.mp3
Category:general -- posted at: 11:36pm CDT
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23 - Facebook Marketing Tips for Business Owners with Ravi Shukle

Here's what we discuss with Ravi in this interview: 

  • Why a business should use Facebook?
  • Advice on Facebook. It does work, but it is not something that happens overnight. It is a long-term plan.
  • How to keep the reach up. #1 way is CONTENT.
  • Showcase/Spotlight your customers
  • What you can learn using your Facebook Insights
  • Following Trends - Finding 'trending topics' on Facebook - How to use and why to use it
  • Visual content in the form of images and videos is growing - Practical tips on how to do this
  • Mobile and Apps
  • Importance of website being mobile-optimized
  • Facebook ads on mobile - using for targeting
  • Using graph search to target ads - why and how to do this
Direct download: Ravi_-_Full_Podcast.mp3
Category:business -- posted at: 9:59am CDT
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22 - How to Explode your Business beyond belief via Linkedin

Gary Kissel primarily focuses on using Linkedin to build his business and coaches others on how to use it too.

 

Direct download: 22_-_Gary_Kissel_LinkedIn.mp3
Category:business -- posted at: 11:24am CDT
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21 - Favorite Social Media Tools

Lisa and Janet love tools to help them streamline their marketing efforts in social media.

Here are the list of tools we use and love:

  1. Hootsuite (Lisa). Why? Manage and monitor what people are saying about your brand, schedule on multiple platforms, manage multiple accounts, Hootsuite University tutorials and analytic reports.
  2. Facebook Scheduler (Janet). Why? If you are not aware, you can set up weekly, monthly, etc right inside Facebook. It is the little clock button in the bottom left hand corner in the area where you write a post. fb_scheduler
  3. Buffer App (Lisa). Why? Find content that you want to share and you can build it up in this app and schedule it for later.
  4. Friends+Me (Janet). Why? Tool to post from Google+ Profile to other social media platforms, then post to Facebook, Twitter, or Linkedin. It is guided by hashtags where you want to repost.
  5. Hashtagify (Lisa). Why? Tells you what hashtags are trending and maybe you can piggyback that trend if it works into your business.
  6. Sharegrab (Janet). Why? Shows the most engaging, viral content on specific pages
  7. Rebelmouse (Lisa). Why? Aggregates all your content into one website. It can be integrated within your website too.
  8. Canva (Janet). Why? Different layouts and images offered to create your own graphic design. Provide $1 stock images too.
  9. Where to find Stock Images? Blog.bufferapp.com/free-image-sources-list

(Janet's Blog Post on 9 apps to increase productivity)

 

Direct download: Show_21-_Social_Media_Tools.mp3
Category:business -- posted at: 6:00am CDT
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20 - Those who tell the Best Stories WIN Online

Ryan Hanley is the founder of Hanley Media Lab, an advanced content marketing agency helping companies grow their audience, to grow their business. Ryan is the producer of the Content Warfare Podcast, one of iTunes most downloaded content marketing podcasts for over two years. Ryan is also the author of Content Warfare: How to find your audience, tell your story and win the battle for attention.

He recently  in a list of 70 Rising Social Media Stars by Mark Schaefer: The Top 70 rising social media stars. We congratulate him for that achievement!!!

In this interview we discuss with Ryan:

  • Moved his show from a podcast (listen only) to a live Google+ Hangout Podcast
  • 2 camps of viewers...watchers of the videos and listeners of podcasts
  • Live vs Prerecorded Hangouts
  • Capturing attention for a brief period of time - Attention married with trust
  • Why do you do business? Telling stories
  • Cost - We will overpay if we feel we are connected
  • Make a connection, then offer a deal to get them in the door
  • Facebook - For local business, it is highly suggested to be on it
  • Idea: Post a picture of staff members and small tidbits about that person's life
  • Interruptions vs Inbound marketing - build social proof
  • People are talking about your business if your business is on social media or not, but with social media you have the opportunity to step in and correct the problem
  • Filter to core audience
  • "Digitizing the sole of your business" - Build trust first, then tell your story
  • Ryan has a new book:
  • Download FREE Chapter of Book

Action Step to take in the next 24 Hours

Think back to Day 1. What was your why of starting your business. Ask your customers why they think you should be in business. Connect the Why's to be the same thing. :)

Learn all about Ryan and connect with him at:  RyanHanley.com

 

Direct download: SMHTWMusicIntro.mp3
Category:business -- posted at: 6:00am CDT
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19 - Triberr: A Unique Platform to Connect and Share Content with Dino Dogan

Who is Dino Dogan?

Founder of Triberr. Lousy Mixed Martial Artist and a recovering Network Engineer. Pretty good singer/songwriter, trainer of dogs, and a blogger of biz. Fun at parties and a global force for badassery.

We discuss Triberr - an amazing blog sharing platform

  • What is Triberr?
  • Who's it for?
  • Content curator, connector and sharing platform
  • How did Dino come up with the idea?
  • How does it work?
  • It's about giving and sharing other's content...it will come back
  • Tribber plugin for self-hosted Wordpress
  • You want attention that comes from traffic
  • Life's an 'and', not an 'or. :)

Dino Dogan and Mike Brooks have a podcast that interviews speakers right before they are going to do a TED talk. The podcast is called Road to TED.

 

 Dino's Action Steps to Implement in the next 24 Hours:

#1: Start a BLOG. If you don't have a blog, you don't have a voice! Own your own empire!

#2: You need a Tribe to help you build a Tribe

#3: Sign up for Triberr

 

Where can Dino be found?

DinoDogan.com and Triberr.com

Twitter Handle: @dinodogan

 

Direct download: 19-DINO_DOGAN_INTERVIEW.mp3
Category:business -- posted at: 6:00am CDT
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Mike's Company: Nuclear Chowder Marketing

Mike helps small businesses with their online marketing. He will build websites, mobile apps, manage search/inbound marketing, social media. He has a very hands on approach. His mission is his client's success.

He is a blogger, podcaster and speaker for hire. He loves helping folks succeed. As the owner of a martial arts school for over 10 years, he knows how hard it is to run a small business.

 

Here's what is covered in the interview with Mike Brooks:

 

  • Why he named his company 'Nuclear Chowder Marketing'.
  • It's important to stand out!
  • You have 2 seconds to get people to pay attention.
  • You either tell your story or someone else will.
  • Myth: Content is suddenly important. It's always been important.
  • Tell stories - People like to learn from stories
  • When you are referred to someone, what do you do when you get their name? Google? Facebook?
  • If your competition has a better story, you could lose business to them
  • Guts of what you should do on a daily basis is marketing...working on making sales!
  • Focus on your current customers
  • What should you write about? Talk to your customers to find out what to write about.
  • Talk about what is going to answer a question
  • Everything is mobile - Invest in Mobile

 

Mike's Tip to take action on in the next 24 hours:

Make sure that their marketing messages are dialed in for conversions. Assess your website on desktop AND mobile.

 

Where can you find Mike Brooks?  His website: Nuclear Chowder Marketing and on Twitter @michaelsbrooks

Direct download: 18_Mike_Brooks_Interview_Show.mp3
Category:business -- posted at: 6:00am CDT
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17 - Shout In The Right Direction

Nick is the owner of Tech Nick Creative, a web marketing company in Minneapolis, MN. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College, Argosy University, and North Hennepin Community College. He just release his new social media book called "Shout in the Right Direction."

 

What we cover in this interview with Nick:

  • Connect with Nick on Twitter: @nickrosener
  • New Book: Shout in the Right Direction
  • Biggest Challenges - figuring out your segments
  • Once you figure out your segment, think about where they hang out
  • Each social network is like a different language
  • Maybe you shouldn't be trying to use every platform
  • Imaginary Sales Person Exercise
  • Tracking Systems - Hootsuite
  • Have everything come back to the marketing segments
  • What is your core purpose for being in business?
  • Campaign calendar (instead of an editorial calendar)
  • Narrow campaign to a specific goal
  • Different types of metrics to measure

 

Action Steps to take in the next 24 hours:

Make a campaign for 1 month. 1 basic thing. Write down a Smart Goal. Then write down the ACTION PLAN.

Implement this in the next month.

Reach out to Nick or his co-author Eric on Twitter: Use #shoutbook

Find this book on Amazon - Kindle or Paperback

 

Direct download: 17_-_Nick_Rosener.mp3
Category:business -- posted at: 6:00am CDT
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Lisa and Janet discuss image ideas and why to use images in this post. If you are interested in all the slides from this show and the 1st part of the series, they are available at SocialMediaHangoutTime.com/Guide. You will also receive our Social Media Content Guide when you sign up, so lots of great information for you. Janet starts out by reading 5 stats for Marketers to Consider on using images from the book, The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio.

5 Key Stats from the book:

  1. 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60, 000 times faster than text.
  2. 40% of people respond better to visual information than to plain text.
  3. Studies have shown that the average modern adult attention span is somewhere between 2.8 seconds and 8 seconds.
  4. The visual networks Tumblr, Pinterest, and Instagram all grew during 2012, dubbed the "the rise of the social web" by ComScore.
  5. 94% more total views on average are attracted by content containing compelling images than content without images.

10 Image Tips Covered:

  1. Ask your fans to share their photo moments.
  2. Share a picture of management taking part in the day to day operations.
  3. Offer a Series of Photographs. Focus on a specific subject or timeframe of importance to your audience.
  4. Share an image to celebrate a milestone for your business or organization.
  5. Word images aren't made for paragraphs of texts so edit the message and keep it to no more than a sentence or two.
  6. Check text color that contrasts with the background you're going to place the text over.
  7. Choose images with areas that lend themselves to have text added.
  8. Turn the answers to your FAQ's into an Image.
  9. Teach a lesson using an infographic.
  10. In order to trace a word image back to your business, make sure that the last step you do when creating the image is to add a mention of your business somewhere on the image.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free. Ways to subscribe to the Social Media Hangout Time Show or Podcast:

Direct download: Lisa_and_Janet_-_Images_Part_2_Podcast.mp3
Category:business -- posted at: 8:29am CDT
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