15 - Ways your Business can build Authority with Brian Horn and Jack Mize

Brian Horn and Jack Mize are interviewed in this show.  Brian is a best-selling author who has helped many top celebrity entrepreneurs in the world with the online branding, search engine optimization and internet marketing.  Jack is a speaker, author, trainer and one of the most respected and sought after Online Media Marketing Strategists for small business owners and and local marketing consultants.

They discuss how they teach people how to build authority.  They have a show called Authority Alchemy.

Core of an authority...start thinking of yourself as an educator and advocate for your customer's success.

Some major points covered by Brian and Jack in this interview:

  • Be an educator and advocate for your client's success
  • Move how you introduce from 'I am...' to 'I help...'
  • Be authentic, show flaws, not be afraid to be a real person
  • Story lines - Brian's '90210 Formula' - 5 is the magic #
  • Create anxiety and curiosity to your target market
  • Using Profile on Facebook vs Page on Facebook - Brian explains how he uses his profile
  • Use humor and use motivation in your posts
  • Not using your profile to sell, but make people want to buy

Action Steps to take in the next 24 hours

  1. Jack's Tip: Focus on your current customers and give them a reason to have them want to refer you to your family and friends.  Go to your 'About Me' on Facebook and other social sites.  Make sure it is reading 'I help...' vs 'I am...'
  2. Brian's Tip: Head to become a contributor on CNN. Link is ireport.cnn.com.  Apply for an account.  Post a news story.  Post it.  Share link of story and now you have the authority of being on CNN.

The authority marketing really does work! Little things can

FUN NOTE:  Around the 8 minute mark in the video, Kimmy cracks a funny joke to Jack. ;)

Direct download: 15_-_Brian_Horn.mp3
Category:business -- posted at: 8:57am CDT

Kimmy and Janet interview Nathan Latka, Founder & Chief Executive Officer of  Heyo.com.

Heyo helps businesses market on Facebook. We work with over 2,000 customers and brands on a monthly basis with over 100,000 total users. - 147% revenue growth from FY1 to FY2.  Named a top tech trend for small businesses by The Next Web and also Featured in Facebook Marketing for Dummies.


In this interview we cover:

  • How Nathan came up with the idea of Heyo
  • What does Heyo offer?  Who is it for?
  • 1.2 Billion unique users logging into Facebook per month
  • How to use Heyo to capture emails, drive engagement, drive sales via Facebook and other social sites
  • Drag and drop campaigns that saves time and money
  • New Contest Campaigns
  • Is it mobile-friendly? Yes! Why that's so IMPORTANT!
  • Goal is to convert into leads
  • What are the best 3 apps (tabs) to set up for a small business?
  • How simple Heyo is to use - No coding needed
  • How Heyo can help a business stand out and be unique
  • How a business got 17,000 impressions and collected 4,500 email addresses on a campaign that took less than 30 minutes to set up!  Conversion with no ads was 25%!

Action Step a Business should do to take action in the next 24 hours:

  • Head over to Heyo.com and sign up for a FREE account.  Use the 1st contest you see on the upper right.  Set it an offer and test it out!

Want to run a Timeline contest?  Try Heyo's Timeline Contest Creator:  Timeline Contests Heyo App

 Head to Heyo.com to try it out for FREE today!  

 Why does Janet recommend and use Heyo herself?

  • Simplicity
  • Great customer care

Connect with Nathan:  On Twitter - @Nathanlatka  or @Heyo

Chat or Call them anytime at 1-800-884-8640 - Chris, Brooks, Wes or Nathan

Direct download: Using_Heyo_to_Increase_your_Conversions_on_Facebook_with_Nathan_Latka.mp3
Category:business -- posted at: 7:18am CDT

13 - Tips to Improve your Facebook Reach & Engagement with Grandma Mary

Yes!  Grandma Mary came on our show and boy did we have a fun time of learning!  She had so much great advice to simplify your Facebook marketing strategies.

Who is Grandma Mary?  Here's a little secret...she is really Andrea Vahl.  (We discuss how this came about on our show)

Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.  She specializes in teaching Facebook marketing and Facebook advertising to businesses all over the world.  She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer on her site at www.AndreaVahl.com.

Points discussed and taught by Grandma Mary:

  • Don't be afraid to be different.  Have fun with what you like doing.
  • How Andrea got started with Grandma Mary
  • The drop in organic reach for Facebook Page owners
  • Types of posts that help your page get seen - she talks about how she did a specific test putting Facebook, Twitter, Google+ up against each other
  • Types of posts Grandma Mary suggests (Top 2 types) - #1: Photos #2: Link Posts
  • Humor Posts work well - People are on Facebook to have fun
  • Time to pay to play
  • Her Facebook ad training program:  FBAdvertisingSecrets.com
  • Ads Manager vs Power Editor - Blog Post: When you Need to Use Facebook Power Editor and When you Don't
  • Budget with ads -  Blog Post: How to Set your Facebook Ads Budget
  • Using ads to move people to your email list
  • Tracking your ad conversions
  • Offers to use on Facebook
  • Test and Track 
Direct download: 13-_Grandma_Mary.mp3
Category:business -- posted at: 6:00am CDT

12 - 10 Image Ideas for Social Media with Janet E Johnson & Lisa Saline


In this video/podcast, we walk through 10 ways to use images.  Here are the 10 ways that we cover.

  1. Post a picture of your open sign and caption it with your hours
  2. Create a guessing game using teaser images
  3. Showcase a product with multiple color selections and let your customers indicate the best choice
  4. Entertainers, post still images of an upcoming video shoot
  5. Use a split panel image and ask what option is their favorite
  6. Post a series of sneak peak photos that show part of a new product
  7. Display your mission statement over a staff/location photo
  8. Post a photo about a local event that you attended
  9. Post a photo of your team hard at work
  10. Post a photo and invite users to share their best idea for a caption. (Not included) - 
Direct download: Show_12_-_10_Image_Ideas_for_Social_Media.mp3
Category:business -- posted at: 6:00am CDT

11 - Simply Create your own Graphics using Canva with Melanie Perkins

Melanie Perkins is CEO and co-founder of Canva, an online platform that makes graphic design amazingly simple for everyone. Since launching six months ago, more than 1 million designs have been created using Canva by 320,000 users.

Previously, at 19, Melanie founded her first company, Fusion Books, an online design system for schools to create their yearbooks. Fusion Books is now the largest yearbook publisher in Australia and recently expanded to France and New Zealand.


We start the interview discussing their new big announcement that Guy Kawasaki became part of their team!  They actually met through a tweet, so it shows the power of social media.  Click here for full details on this announcement.

Some of the other areas we cover in this interview:

  • Why Canva was created?
  • The use of Canva for Designers
  • Affordable stock images
  • New Pinterest Layouts in Canva
  • Walk-through of the 23-second guide - Video Demo
  • Branding your business through images - consistency
  • Canva's Design Tutorials
  • Pinterest layouts walk-through
  • Her advice: Just dive in and try it!
  • The copy method

To sum it up, Canva saves people time, money, energy!

Direct download: 11_Full_Show_-_Create_Images_with_Canva_-_Interview_-_Melanie_Perkins.mp3
Category:business -- posted at: 6:00am CDT

10 - How to Grow your Business using Google+ Interview with David Foster

David Foster came from a construction background, but realized his body would fall apart.  He started with building websites.  He even created custom pages on MySpace. He launched Fan Page Engine and with the industry of the Facebook apps, he moved over to Google+ and is now working with GeekBeat.tv!

Here are some nuggets from the interview with David Foster.

Tool that posts from Google+

Tool to post from Google+ to Facebook, Twitter and/or Linkedin is Friends+Me.  With Friends+Me you can control where the post is pushed to with a #hashtag.

As a local business using Google+ links to Google Places.  This can be a main place for potential customers to find you.

Specifics to do on your Google+ Page:

  • Submit photos and tag themselves
  • Visual Branding and Posts
  • Fill out your profile information fully
  • Fill out your hours
  • Get reviews

How did he get circled by over 5,000 people in a very short amount of time?

  • Respond to every comment
  • Search for hashtags in his area where he wants to find conversation
  • Picky about who he adds

Who is Google+ for?

Any business who focuses their efforts there.  If you focus there, you will see success.  Commit to one and follow through. Set a schedule and stay consistent.  It takes time to build it.  But if you stay consistent, it will grow.

Why is Google+ scary?  So many facets, but it really is basic if you break it down and shut off some of the noise.

  • Circles
  • Hangouts
  • Events
  • Communities

David is teaching people how to make Google+ a better experience with all the above.  Circles makes it so organized.

He is now with GeekBeat.tv.  How did he find this gig?  Google+, of course!  Be sure to circle David on Google+.

Direct download: David_Foster_-_Show_10_Intro.mp3
Category:business -- posted at: 6:00am CDT

9 - Content Calendar Strategies with Pamela Muldoon

Content Calendar Strategies with Pamela Muldoon

What is a content calendar?  Why do one?  Is it really necessary?  What tools can help with the content creation?  All these questions and more are answered in this podcast with Pamela Muldoon.

Who is Pamela Muldoon?

Pamela is Principal of Next Stage Media Group, a marketing consultancy firm specializing in content strategy, implementation and measurement. Head here to learn more about Pam and Next Stage Media Group.

Pam discusses how to set up a content (or editorial) calendar strategy for all your online marketing.

We discuss the below list of tools that will streamline your efforts:

We also talk about specific strategies:

  • Setting a Timer
  • Breaking down the overall year into quarterly chunks
  • Breaking down your calendar into monthly segments based on your quarters
  • Prescheduling Posts

 Want more content ideas?  Download the Ultimate Guide to Social Media Content Creation.

Direct download: 9-Interview_with_Pamela_Muldoon.mp3
Category:business -- posted at: 7:56am CDT

Images in Social Media can Grow your Engagement and your Business - with Lisa Saline and Janet E Johnson

Images in social media have an amazing effect on your marketing.  In this episode, Lisa Saline and Janet E Johnson discuss how images can tell stories in your social media. A picture can tell 1,000 words!  Using images to convert your social media efforts into cash!

We discuss ideas on these different types of images:

  • Funny images
  • Eye-Catching images
  • Tips on images
  • Quotes on images
  • Office and Business images
  • Infographic images 

Can you remember what the image is we talk about with the lady and some quote we talk about during the funny images part?

We also discuss our Kimmy and Miss Piggy image that we posted just to have a bit of fun since the Muppet Movie was coming out.  If you missed it, here it is again for you.


Direct download: J_and_L_-_Images_-_Podcast_Intro_1.mp3
Category:business -- posted at: 7:00am CDT

7 - How to Build a Cash Generating Side Business using Social Media with Angela Brooks

Angela Brooks is a former burnt-out mental health nurse who is now a nurse educator, thriving business owner, and online marketing trainer. She is married to an amazing man who has supported her continually on her business journey. Angela is also the mom of two busy boys who are very active in sports (including travel baseball!). She quickly learned how to take her business “on the move” so she could attend her sons’ games and practices.  You can learn more about Angela and her products on her site at: AngelaBrook.com.

What we covered in this interview:

  • How to build a side business using ONLY social media
  • How to schedule posts so you can live your life
  • Specific Blogging/Social Media Process
  • How she uses her unique voice and stories
  • How she went to a top position in her company in 3 years (using social media, of course), when normally most take 10 years to get to that level
  • What her new coaching product is about
Direct download: 7-Interview-Angela_Brook.mp3
Category:business -- posted at: 7:00am CDT

6 - Simple Twitter Strategies to Grow your Business

You really can build new connections through social media! Janet and Nick met through Google+, now they have a face-to-face chat on a hangout!

Here are some things that are covered in this interview:

  • How to set up Twitter Lists
  • Nick's new Twitter training program: Zero to Twitter
  • The excuse of not having enough time for social media
  • How to use Hootsuite to create lists on Twitter and monitor all social sites
  • Using Hootlet

Where can you find out about Nick Ellison and his products?

He has a FREE social media blueprint you can download:  nickellison.net/blueprint

Here's his new program:  Zero to Twitter

Direct download: 6-Interview-Nick_Ellison.mp3
Category:business -- posted at: 7:00am CDT

This interview with Mike O'Neil discusses how to make your Linkedin Profile stand out

  • Formula for Success on your profile pic:  Get it cut-out.  Put in a .png file.  Put something as part of your brand behind you.  This will give people a little more attention.  2 Excellent examples: Ron Noden and Pam Demmer.
  • You can put more than one picture.  At least have 5 pictures. Top 2 Pictures are most important.
  • Media Wall background - perfectly blurred
  • Predictions about Salesforce.com (they own Jigsaw.com) and there will be a universal dashboard connecting all the platforms 

Mike shares about his upcoming book, Rock the World with Linkedin Version 3.  

Direct download: Interview_-_Mike_ONeil.mp3
Category:business -- posted at: 11:39am CDT

Who is Sebastian Rusk? Sebastian has developed a very unique approach to creating vibes and making noise for brands via social media.  His role as an author, emcees, speaker, influencer, personality for brands and social media strategist has enabled him to influence those around him.  His forte has been able to make his crazy ideas to reality or what makes socialbuzztv.com a reality today.  It is no mystery why Sebastian's referred to as a walking billboard and the creator of Buzz.  Now socialbuzztv.com was conceptualized and founded by Sebastian Rusk in March of 2010, so it's been a couple of years. And he's got a large background in the area of marketing online space, he's been doing it for 12 years or more.  And he has a real knack for not only thinking outside the box but showing there could be reasonable thinking inside that box.  He has a passion for social media creating buzz for brands and spreading the word on the power behind through the digital space which has been the driving force to launch socialbuzztv.com. And he has a signature look, as you can see, he has a signature look that we always see the bow tie.  So if you know Sebastian, you know the bow tie.  Sebastian's new book coming out this spring:  Social Media Sucks (If You Don't Know What You're Doing).  So, can you expand on that, how you came up the name of that for your new book coming out? In this interview we discuss:

  • how to write a book with the help of Advantage Media
  • social media interactions, how the world has changed to meeting so many people first online, then we meet face-to-face!
  • being authentic and not hiding behind your business.
  • why does Sebastian wear a bow tie?
  • socialbuzztv.com
  • standing out in this busy social media world



Terry Bean


2 - 10 Social Media Tips That Work

Janet Johnson and Lisa Saline talk about 10 social media tips that work. 

Direct download: 10_Social_Media_Tips_that_Work.mp3
Category:business -- posted at: 11:00pm CDT





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