Background of Kevin Krason: Kevin founded BizNet Internet Solutions back in 1994. He started out as an internet service provider then grew into a web app development company. Spend sometime building mobile apps and now they're playing the really exciting place of marketing automation.
What we discussed:
- There is a hard time validating marketing when it comes to return on investment.
- The amount of data available nowadays is very useful.
- Marketing automation is used to help society by understanding what people need better and being able to deliver what they need.
- Marketing automation is a system, a process, a combination of things, technology, tactics, the way people do things.
- The sales process is like a funnel starting with awareness moving to engagement or interest engagement consideration and then finally down to a purchase.
- The right message at the right time is the key to marketing automation success.
- Marketing automation minimizes marketing costs.
- The most significant part of a marketing automation system is the email communication.
- Companies who implement marketing automation system on average in the first six to nine months see a 10% increase of sales.
- Social media is part of content marketing.
Where to find Kevin?