Background of Kevin Krason: Kevin founded BizNet Internet Solutions back in 1994. He started out as an internet service provider then grew into a web app development company. Spend sometime building mobile apps and now they're playing the really exciting place of marketing automation.

What we discussed:

  • There is a hard time validating marketing when it comes to return on investment.
  • The amount of data available  nowadays is very useful.
  • Marketing automation is used to help society by understanding what people need better and being able to deliver what they need.
  • Marketing automation is a system, a process, a combination of things, technology, tactics, the way people do things.
  • The sales process is like a funnel starting with awareness moving to engagement or interest engagement consideration and then finally down to a purchase.
  • The right message at the right time is the key to marketing automation success.
  • Marketing automation minimizes marketing costs.
  • The most significant part of a marketing automation system is the email communication.
  • Companies who implement marketing automation system on average in the first six to nine months see a 10% increase of sales.
  • Social media is part of content marketing.

Where to find Kevin? 

Direct download: Show_43_-_Kevin_Krason_Podcast.mp3
Category:business -- posted at: 6:38am CDT
Comments[0]

Adding comments is not available at this time.



-->

Syndication

Categories

Archives

March 2024
S M T W T F S
     
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31