39 - How to Leverage Social Media to Attract Customers with Rick Cooper


Background of Rick Cooper: Rick Cooper is an online marketing and social media trainer. He works with small businesses, business owners who want to generate more leads and increase sales using the internet. Rick is the founder of Social Media Outcomes and specializes in helping entrepreneurs leverage their expertise to attract clients online. Rick is an author of Seize Your OpportunitiesMarketing MagicExtreme ExcellenceThe Art of Science of Loving Yourself First and 25 Brilliant Business Mentors: Their Top Tips to Catapult You to Success!

What we discuss:

  • In social media you want to create top of mind awareness
  • Sound management of personal profile and business page
  • Improvements made by Facebook
  • Different ways of inviting people to your event via Facebook
  • Consistency in posting good content to your business page.
  • 80-20 rule for social media: 80% informationl and 20% promotional
  • Use video to overcome some challenges and get leverage on Facebook.
  • Asking questions is one strategy that creates more engagement.
  • Optimize the best time for engaging with your audience.

Action Steps to take in the next 24 hours:

  • Think of, at least 10, questions you can post and can ask over the next few weeks.
  • Tag few people in the comment to elicit engagement.

Where can you find Rick?


Social Media:



Twitter - @rickcooper


Website: SocialMediaOutcomes.com

Free Report - 10 Ways to Monetize Social Media - SocialMediaOutcomes.com/10Ways


Direct download: 39-Rick_Cooper.mp3
Category:business -- posted at: 7:54am CDT

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