Lisa and Janet discuss image ideas and why to use images in this post. If you are interested in all the slides from this show and the 1st part of the series, they are available at You will also receive our Social Media Content Guide when you sign up, so lots of great information for you. Janet starts out by reading 5 stats for Marketers to Consider on using images from the book, The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio.

5 Key Stats from the book:

  1. 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60, 000 times faster than text.
  2. 40% of people respond better to visual information than to plain text.
  3. Studies have shown that the average modern adult attention span is somewhere between 2.8 seconds and 8 seconds.
  4. The visual networks Tumblr, Pinterest, and Instagram all grew during 2012, dubbed the "the rise of the social web" by ComScore.
  5. 94% more total views on average are attracted by content containing compelling images than content without images.

10 Image Tips Covered:

  1. Ask your fans to share their photo moments.
  2. Share a picture of management taking part in the day to day operations.
  3. Offer a Series of Photographs. Focus on a specific subject or timeframe of importance to your audience.
  4. Share an image to celebrate a milestone for your business or organization.
  5. Word images aren't made for paragraphs of texts so edit the message and keep it to no more than a sentence or two.
  6. Check text color that contrasts with the background you're going to place the text over.
  7. Choose images with areas that lend themselves to have text added.
  8. Turn the answers to your FAQ's into an Image.
  9. Teach a lesson using an infographic.
  10. In order to trace a word image back to your business, make sure that the last step you do when creating the image is to add a mention of your business somewhere on the image.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free. Ways to subscribe to the Social Media Hangout Time Show or Podcast:

Direct download: Lisa_and_Janet_-_Images_Part_2_Podcast.mp3
Category:business -- posted at: 8:29am CST






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