The Ins and Outs of Running an Online Show and Podcast
What we discuss:
- Consistency in frequency is important for content though it's not the end all of it.
- Frequency for podcasting should be more compared to video content.
- Videos are easily found if you optimize it.
- Little more fun to do podcast with somebody that you can spin ideas off.
- Video exposure is bigger.
- Reach of videos on Facebook goes so much further.
- Editing a clip off a long show, 30 seconds to a minute, and post in Facebook to promote the show.
- Use the videos and podcasts in multiple ways where you are re-using the content over and over.
- Video is powerful for SEO.
- You can get more interaction and followers with a live show.
- Google Hangout has cool tools to ramp up a show.
- It is good to set up YouTube channel for the videos.
- Libsyn tends to be the favorite for hosting podcasts.
- Sponsorship can monetize a podcast though you need to have a big viewership.
- Affiliate is another way to make money.
- Face to face interview feel like it brings a whole new level in trust and respect.
- Staying ahead is important.
- To start a show, just go ahead and do it.
