37 - What to do INSTEAD of Content Curation with Carol Lynn Rivera

Background of Carol Lynn Rivera:

Carol Lynn is a writer, content creator and your go-to person for planning, strategy and ultimately getting your marketing done. As co-owner of Rahvalor Interactive and Web.Search.Social, she builds WordPress sites, manages social marketing, writes for email campaigns, blogs and websites, puts together marketing plans and manages the rest of her creative team of writers, designers and developers. She has been in the digital marketing business since 1999.

Carol Lynn loves reading, writing, sunflowers, cupcakes and being able to work with her husband and business partner, Ralph.

 

What we discuss:

•  What is a good idea when it comes to content curation
• Engagement does not always translate to sales
• Build up a relevant audience
• Quality over Quantity
• Photos of behind-the-scenes
• Pictures of your actual customers
• Have customers take selfies
• Have a customer-centered approach
• Ideas for posts for the entrepreneur / small business
• People like to see you
• Think outside the box
• Be yourself, even if it's outside of business
• Reuse your content. Post more than once. Repurpose.
• Goal of a business: generate leads and make sales
• Build relationships through social media

 

Action Steps to take in the next 24 hours:

Take your smartphone. Take a picture. Take a tip out of your latest blog post and put on the image. Use this as your next social media status.

 

Where can we find Carol Lynn?

Website and Podcast can be found at: WebSearchSocial.com and Podcast

Find Carol Lynn Rivera on any of your favorite social media sites and connect with her.