Background of Ralph and Carol Lynn Rivera: Ralph and Carol Lynn Rivera are the owners of Web Search Social specializing in small to medium-sized businesses for web search and social marketing. They have a podcast with a fan-base that they call Fred. Web Search Social is one of service lines of Rahvalor Interactive where they do app and software development.
What we discussed:
- They call their audience, in a collective way, as Fred.
- They are frequent guests of Nuclear Chowder, Content Warfare, The Superheroes of Marketing, Oh So Pinteresting.
- Podcasting affords ability to be flexible.
- Watched a movie with original content about walrus, called Tusk.
- Both Ralph and Carol Lynn are fascinated with content creators because they believe marketing starts with content creation.
- Ralph shares fascination with TNT Joel for Stay Puft.
- They have a good working relationship which includes fun.
- Discussed which social media they would possibly work on a daily basis.
- Discussed their love for mojitos.
- They have a "relaxed" format with their interviews for their podcasts.
- Re-purpose content by taking 1-3 minute clip of a tip or something funny from video contents.
- Reminisced about the direction we took after senior high school and where we are today.
- Creativity in reaching out to difference age group when teaching social media.
- Everyone has the capacity to be creative.