Yes! Grandma Mary came on our show and boy did we have a fun time of learning! She had so much great advice to simplify your Facebook marketing strategies.
Who is Grandma Mary? Here's a little secret...she is really Andrea Vahl. (We discuss how this came about on our show)
Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years. She specializes in teaching Facebook marketing and Facebook advertising to businesses all over the world. She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer on her site at www.AndreaVahl.com.
Points discussed and taught by Grandma Mary:
- Don't be afraid to be different. Have fun with what you like doing.
- How Andrea got started with Grandma Mary
- The drop in organic reach for Facebook Page owners
- Types of posts that help your page get seen - she talks about how she did a specific test putting Facebook, Twitter, Google+ up against each other
- Types of posts Grandma Mary suggests (Top 2 types) - #1: Photos #2: Link Posts
- Humor Posts work well - People are on Facebook to have fun
- Time to pay to play
- Her Facebook ad training program: FBAdvertisingSecrets.com
- Ads Manager vs Power Editor - Blog Post: When you Need to Use Facebook Power Editor and When you Don't
- Budget with ads - Blog Post: How to Set your Facebook Ads Budget
- Using ads to move people to your email list
- Tracking your ad conversions
- Offers to use on Facebook
- Test and Track