13 - Tips to Improve your Facebook Reach & Engagement with Grandma Mary

Yes!  Grandma Mary came on our show and boy did we have a fun time of learning!  She had so much great advice to simplify your Facebook marketing strategies.

Who is Grandma Mary?  Here's a little secret...she is really Andrea Vahl.  (We discuss how this came about on our show)

Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.  She specializes in teaching Facebook marketing and Facebook advertising to businesses all over the world.  She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer on her site at www.AndreaVahl.com.

Points discussed and taught by Grandma Mary:

  • Don't be afraid to be different.  Have fun with what you like doing.
  • How Andrea got started with Grandma Mary
  • The drop in organic reach for Facebook Page owners
  • Types of posts that help your page get seen - she talks about how she did a specific test putting Facebook, Twitter, Google+ up against each other
  • Types of posts Grandma Mary suggests (Top 2 types) - #1: Photos #2: Link Posts
  • Humor Posts work well - People are on Facebook to have fun
  • Time to pay to play
  • Her Facebook ad training program:  FBAdvertisingSecrets.com
  • Ads Manager vs Power Editor - Blog Post: When you Need to Use Facebook Power Editor and When you Don't
  • Budget with ads -  Blog Post: How to Set your Facebook Ads Budget
  • Using ads to move people to your email list
  • Tracking your ad conversions
  • Offers to use on Facebook
  • Test and Track 
Direct download: 13-_Grandma_Mary.mp3
Category:business -- posted at: 6:00am CDT
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