Effective Facebook Marketing

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Effective Facebook Marketing

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80 - Naming & Pricing a Course

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TedxDetroit Review & Take Aways

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Tech Talk - SEO, Google Analytics & Video Marketing 

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Background of Scott Monty: 

Scott Monty has been in the marketing game for a long time, was in social media long before it was social media. He was one of the creative heads with a small agency in Boston before joining Ford Motors to lead their global initiative for social media. Scott has the ability to engage and also to be engaged. He became an entrepreneur and recently started his business Scott Monty Strategies.

What we discussed:

  • Scott mentioned Frank Eliason (Comcast) led the industry change when it came to digital customer care.
  • Scott and Frank share the notion of how do you make a better experience for customers, whether through  customer service initiative, social media or anything you do in marketing.
  • It is important to treat social media as some form of media but it is not quite like earned media or paid media though there are elements of both in it but ultimately about building relationships.
  • Social media is building relationships with your colleagues, competitors, customers and people you want to reach.
  • Scott thinks social media is not a selling tool but a branding and awareness-building tool.
  • Have a good product.
  • Have engaging contents, stuff that connects with people emotionally that causes them to engage though not about talking about yourself.
  • Speak like the audience that you're trying to reach to build rapport and trust.
  • Apply your listening skills twice as hard as your talking skills.
  • Monitor the stuff that's coming in, what's being said about you and your competition.
  • Scott quoted Adrian Parker (VP - Patron Tequila ) who said, "...monitor unbranded conversations."
  • Promote other people's content.
  • Scott has a weekly newsletter called The Week In Digital to try and keep up with the changing aspects of technology. This is released every Monday.
  • Scoot coins some people he meet as GMOOT managers - "get me one of those"
  • Social media needs to be a sustained effort.
  • Three basics of what motivates people;
    1. We want what's in it for us and the people we care about.
    2. We want to leave a lasting impression.
    3. We want to to make the world a better place.
  • Scott mentioned Maria Popova, a strategic planner who runs Brain Pickings, who looked at an acceptance speech of a Nobel prize in literature that identified four (4) basic universal human desires;
    1. Acquisitiveness
    2. Rivalry
    3. Vanity
    4. Love of power
  • Scott has a live video preview every Sunday night using Facebook Mentions for the issues he's touching on his newsletter. Mentions is an app  currently only available to verified public figures.
  • Facebook is trying to get the news industry to rely on them more than on Twitter.
  • You need an email to get into the social networks.
  • To double down on how to reach people and do it in a personalize way and custom content, do emails.
  • You can link your email to the different social networks - Facebook, Twitter, Instagram, YouTube and Google Ad services (announced earlier in the week).
  • Your email database is your ticket to learning how to better connect with people, as far as business goes, through social networks.
  • Action plan suggested by Scott: look at the totality of everything you are doing and revisit the plan and see how you're going.
  • Be smarter about advertising on Facebook.

Where to find Scott: 

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 76_Scott_Monty.mp3
Category:business -- posted at: 8:00am CDT
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Insight on the Changing Landscape of Tech & Marketing with Scott Monty

Background of Scott Monty: 

Scott Monty has been in the marketing game for a long time, was in social media long before it was social media. He was one of the creative heads with a small agency in Boston before joining Ford Motors to lead their global initiative for social media. Scott has the ability to engage and also to be engaged. He became an entrepreneur and recently started his business Scott Monty Strategies.

What we discussed:

  • Scott mentioned Frank Eliason (Comcast) led the industry change when it came to digital customer care.
  • Scott and Frank share the notion of how do you make a better experience for customers, whether through  customer service initiative, social media or anything you do in marketing.
  • It is important to treat social media as some form of media but it is not quite like earned media or paid media though there are elements of both in it but ultimately about building relationships.
  • Social media is building relationships with your colleagues, competitors, customers and people you want to reach.
  • Scott thinks social media is not a selling tool but a branding and awareness-building tool.
  • Have a good product.
  • Have engaging contents, stuff that connects with people emotionally that causes them to engage though not about talking about yourself.
  • Speak like the audience that you're trying to reach to build rapport and trust.
  • Apply your listening skills twice as hard as your talking skills.
  • Monitor the stuff that's coming in, what's being said about you and your competition.
  • Scott quoted Adrian Parker (VP - Patron Tequila ) who said, "...monitor unbranded conversations."
  • Promote other people's content.
  • Scott has a weekly newsletter called The Week In Digital to try and keep up with the changing aspects of technology. This is released every Monday.
  • Scoot coins some people he meet as GMOOT managers - "get me one of those"
  • Social media needs to be a sustained effort.
  • Three basics of what motivates people;
    1. We want what's in it for us and the people we care about.
    2. We want to leave a lasting impression.
    3. We want to to make the world a better place.
  • Scott mentioned Maria Popova, a strategic planner who runs Brain Pickings, who looked at an acceptance speech of a Nobel prize in literature that identified four (4) basic universal human desires;
    1. Acquisitiveness
    2. Rivalry
    3. Vanity
    4. Love of power
  • Scott has a live video preview every Sunday night using Facebook Mentions for the issues he's touching on his newsletter. Mentions is an app  currently only available to verified public figures.
  • Facebook is trying to get the news industry to rely on them more than on Twitter.
  • You need an email to get into the social networks.
  • To double down on how to reach people and do it in a personalize way and custom content, do emails.
  • You can link your email to the different social networks - Facebook, Twitter, Instagram, YouTube and Google Ad services (announced earlier in the week).
  • Your email database is your ticket to learning how to better connect with people, as far as business goes, through social networks.
  • Action plan suggested by Scott: look at the totality of everything you are doing and revisit the plan and see how you're going.
  • Be smarter about advertising on Facebook.

Where to find Scott: 

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 75_Scott_Monty.mp3
Category:business -- posted at: 8:26pm CDT
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Key Tips on YouTube - Social Boom Event 2015

Direct download: 72_social_boom_youtube.mp3
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Key Tips on Pinterest - Social Boom Event 2015

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Key Tips on Webinars - Social Boom Event 2015

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Category:business -- posted at: 8:52am CDT
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What we discussed:

  • Used Marcus Sheridan's Facebook page with demos showing what to do right. Company name is River Valley Pool Spas.
  • Marcus talked about confronting the fears of what we put out on our website - price, competitors, taking negative side of things and turned it into positive and confronted it. They blogged about problems vs. postive and drove traffic to the website.
  • Address the fears that people don't need to hear but has to.
  • Cost, problems, versus, reviews and the best are the big 5, according to Marcus Sheridan, to think about when blogging; talk about the "elephant in the room."
  • Show, don't tell.
  • Value of third-party testimonials is huge.
  • Do a Periscope when sitting with a client and have a testimonial of what they learned.
  • Honest and transparent contents are the greatest sales and trust building tools in the world.
  • Live streaming pieces can't be messed with - pure transparency and authenticity.
  • Look at your website and social networks and see how you are showing people the world through your website.
  • People buy the person that's selling a product or service to them.
  • Facebook ads were discussed by Bob Jenkins from LeadPages.
  • Remarketing / retargeting by using pixel; develop a Facebook audience in the Facebook ad, put a code (pixel) on your website and it tracks the people visiting your website.
  • People purchase more on warm traffic.
  • Carousel ads are mulitple pictures telling a story used on warm traffic for remarketing. Single pictures are used for the cold traffic.
  • You can target people that have been in your area, geography-wise, as it is trackable on mobile.
  • Twitter chat was discussed by Adam Duns.
  • Two most important thing on LinkedIn:
    • Ability to find the people that you need to find.
    • Making sure that the people that need to find you can by having an excellent written profile.
  • Joanne Funch talked about LinkedIn social selling as using social networks to do research, to be relevant, to build relationships that drive revenue, quoted from Jill Rowley.
  • Networking is leveraging the relationships you have to create the relationships you need.

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 71_SMRockStarEvent.mp3
Category:business -- posted at: 8:30am CDT
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Background of Janet Johnson: 

Janet is a social media maven who's been invited to speak at all kinds of place. One of the thought leaders in the live-streaming space right now. Has an excellent program, 15 Minute Social, does coaching and consulting in the social media space, manages select companies' social media on Facebook, Instagram and Twitter.

Background of Bonnie Frank: 

Founder and CEO of Women in Biz. As a success coach and trainer, she helps women start and grow businesses online. She has grown her own coaching business through live streaming and has trained many others to use both Periscope and Blab effectively to grow their businesses. Educator by trade. Traveled all over the country doing presentations on how to implement creative and progressive teaching methods like multiple intelligence.

What we discussed:

  • New technology -- live streaming, introduces you to new people but watch the clock to also not let the time get away when using it.
  • Common Core changed Bonnie's view on education, where it has become all about the data and how that data shakes out.
  • Peter Principle - you cannot be wonderful at everything.
  • Our being behind in terms of scores, education and progressing, workforce resulted to the Common Core being created to set standards.
  • Common Core curriculum up everything students are studying by a year making them miss a year's lesson.
  • Common Core curriculum is not inherently bad but how it is delivered. And on top of that kids are being tested constantly.
  • Mastermind types:
    • Napoleon Hill's mastermind is when two or more minds got together to create a super consciousness and be part of the larger conscious perspective.
    • Jack Boland has 8 steps into mastermind consciousness.
  • Mastermind, according to Bonnie, is the meeting of the minds to improve in some pre-determined way.
  • Bonnie is involved in the mastermind about business and improving the business for women who has been in business for 3 years or less.
  • Mastermind sessions may meet virtually.
  • Marketing funnel is all the things you're sending out -- emails, blogs, live streaming talks, and all the times you mention this particular mastermind and who you are marketing it.
  • Bonnie suggested to google mastermind, search in Facebook and start educating yourself on what's out there.

Where to find Bonnie:

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 70_Masterminds_-_Bonnie_Frank.mp3
Category:business -- posted at: 9:00am CDT
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Background of Janet Johnson: 

Janet can be found as Janet E Johnson, helping business with their social media by managing and doing consults. Put together a program called 15 Minute Social that people learn how to be more social comprises of social strategies.

Background of Terry Bean: 

Author of a networking book, Be Connected. It's about things you need to know to be more effective in networking. It is broken down in five (5) sections: what you need to do before networking, what you need to do at a networking event, what you need to do to network effectively online, what you need to do after the networking takes place and about the universe's relationship to networking.

What we discussed:

  • 15minutesocial.com is about social strategies relating to time management on social media, setting up strategies and plans, having a content calendar set up, etc. in a video format.
  • Strategy is the mother of productivity and helps time management.
  • You need to hone in and focus in this multi-tasking world.
  • Turning off social media may also help in eliminating distractions unless working on a specific project on a social media.
  • Tip #1: Alleviate the distractions.
  • Tip #2: Figure out your core purpose.
  • Tip #3: Have a to-do list to get things done (may be in an app or old-fashioned calendar, whatever suit you).
  • Tip #4: Find an accountability partner.
  • Tip #5: Try to get ahead and don't procrastinate.
  • Tip #6: If it's a waste of time for your business, hire someone for the little works will help grow your business more.
  • Time management will save you a lot of time.
  • Tip #7: (Shaun's input) 3Ds: do it, dump it, delegate it.
  • Tip #8: Use apps.
    • Toggl - narrow to different projects and time yourself.
    • Timer Plus - allocate time for a particular task.
    • Wunderlist - create to-do list.
    • Trello - project management tool.
  • Tip #9: Create a system/process to take the information, dump it and put it somewhere and know where you can access it because every time that pops up unnecessarily causes distractions.
  • Tip #10: Time yourself (in computer, egg timer, etc.)

Where to find us:

Be sure to join us in our Facebook group: Business Growth Time.

 

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

 

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Category:business -- posted at: 9:00am CDT
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Background of Janet: Help businesses with social media.

Background of Terry Bean: Built one of the biggest networking business groups in Detroit, teaches LinkedIn.

Background of Wendie Pett: Wendie has an entrepreneurial background, a nationally-recognized name in the fitness industry; She is passionate about motivating and encouraging people to make fitness and nutrition part of their daily routine. She enthusiastically teaches the care of mind, body and spirit, assisting others to learn the importance of reaching their full God-given potential through her Visibly Fit™ program—a total wellness and body weight resistance program. She host and producer of her Visibly Fit™ television show that airs nationally every week on the NRB network, UpLifTV and SmartLifeStyle.TV.  She has a degree in Natural Medicine and works as a fitness coach and consultant with individuals across the country. In addition, she has contributed as a feature for Diet.com, Best Ever You Magazine, BetterSelf, Total Wellness Newsletter, Your Excellency Magazine, iBelieve, Refresh and many others. She has authored several books and multiple fitness DVDs.

What we discussed:

  • "Sitting is the new smoking."
  • We're no longer as active as we used to be.
  • 20 minutes of inactivity that your body starts to atrophy, according to study by Dr. Joan.
  • Work against gravity because your system do start to shut down after 20 minutes.
  • Do "power-by-the-hour" - simple exercises to help you more invigorated through the day.
  • Drink enough water throughout the day which is half of your body weight in ounces.
  • Do small exercises throughout the day.
  • Create a neurological association of exercise in a normal activity.
  • You don't need a full hour to workout. If you do something consistently throughout the day, it's going to help burn more calories, going to keep your metabolism burning and it's going to keep the blood flowing throughout your body for clarity and energy.
  • Calf raises or wall sit while on a call conference, etc. can also be effective.
  • Start with 30 seconds and build yourself with longer time. More muscle built is more fat burned.
  • Working out consistently, daily, minimizes risk of illnesses.
  • You have to eat to live and not living to eat.
  • Eating healthy is expensive is a misnomer.
  • Exercise doesn't have to be a big, dramatic thing. It's all about using mind-muscle connections.
  • Deep breathing helps to bring oxygen to your brain bringing clarity.
  • Break barriers mentally so our body could go where our mind want it to be by joining Wendie's programs.
  • 5 minutes does make a big difference in improving your health in a big way.
  • Walk It Off Now program starting on the 14th of September.

Where to find Wendie: 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 68_wendie_pett.mp3
Category:business -- posted at: 9:00am CDT
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Background of  Bob Burg:

Bob Burg is a sought-after speaker in company leadership and sales conferences. Regularly addresses audiences from 50-16000. Co-author of The Go-Giver and Go-Givers Sell More; author of Endless ReferralsAdversaries into Allies:  Win People Over Without Manipulation or Coercion. He is a supporter and defender of the free enterprise system. He is also an animal fanatic and serves as vice president of the Board of Directors of Furry Friends Adoption Clinic. Partnered with President Ford in Peter Lowe success-motivation programs.

What we discussed:

  • Bob was asked if a shift in focus can make a big difference in your business and income and he said yes.
  • The amount of money one makes is directly proportional to how many people they serve, as per Bob.
  • Reading helped Bob grow on the inside and results began to manifest on the outside.
  • Bob define a system he followed for sales to be the process of predictably achieving a goal based on logical and specific sets of how-to principles.
  • The Go-Giver in expanded version will be re-released in October with pre-order by early September.
  • Go-getters are similar to go-givers. The opposite of which is go-takers who take without adding value to others.
  • Go-givers are those people who shift from I-focus to other-focus, always adding value to others.
  • "Nobody's going to buy from you because you have a quota to meet."
  • Selling is discovering what one needs, desires and helping them to get it.
  • Law of value - the value  you provide.
  • Law of compensation - impacting a large number of lives with the value provided.
  • All thing being equal, people will do business with and refer business to those people they know, like and trust.
  • Tact is the language of strength.

Where to find Bob Burg : 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 67_Interview_-_Bob_Burg.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

  • We've discussed how to work an event and what you need to do after the event.
  • When attending an event, collect business cards.
  • Terry's tips on notes to put/write on the cards:
    • Who you meet.
    • What you talked about.
    • Where you where.
    • What's the next step for follow up.
  • Tools you can run on your cellphone like CardMunch or CamScan so you can take a picture and write notes directly to your phone.
  • The goal of collecting cards is get those you want to follow up with and not get everybody's.
  • Key to business cards: don't focus on passing out your card, instead you want to make sure you get theirs.
  • On business cards: collect more than you give out.
  • When in networking events, don't dump on people what you do but instead find common ground which would be the building block for a relationship.
  • Limit conversations to few minutes.
  • Don't automatically add people to your email list for a permission-based marketing.
  • Tell people you have an email list, the topic of what you're doing and ask if they'd be interested in it.
  • BNI - Business Networking International, goal of the group is pass business within in the group.
  • Figure out your goal before going to a networking event.
  • Networking events can be compared to planting and harvesting seeds.
  • Tip# 1: go with a need that somebody can solve.
  • Simple rules for follow up via any medium (phone, email, social media, etc.) is to tell people
    • Where we met.
    • What we discussed.
    • Next opportunities that could be there.
    • Suggest for a way to communicate further.
  • Never underestimate the value of a phone call for your next meeting.
  • Do follow ups within the next 72 hours or within 2 weeks.
  • People's favorite subject is themselves.
  • You may talk about what you do by telling them why you do it because that's where the passion is.
  • Tip# 2: Tell people who you do what you're doing for.
  • Tools to use to collate business card details:
    1. Scannable by Evernote
    2. Trello
  • It's okay to follow up late if you had a conversation that may stick to their mind.

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 66_-_Network_Events.mp3
Category:business -- posted at: 9:00am CDT
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  • Testing out the show using Blab.im
  • Blab is more fun, more conversational.
  • Periscope has gotten pretty crowded.
  • Blab perhaps need to categorize the streams as currently it's just tech and general. Categorizing makes it easy for people to find what they need, eventually.
  • Biggest area for online business is building the email list by first giving something for free then on the backend focussing on Facebook to market.
  •  You may email direct to the people in the list however when you have a new product, service or other specials, is to break it down to 4 areas thru Facebook ad;
    1. Load email list to Facebook ads and target the list.
    2. Target Facebook fans only.
    3. People who have visited your site by using a tracking pixel and creating custom audience for them. The list of people is building up in the custom audience on Facebook.
    4. Create a lookalike audience that mirror the audience you already have.
  • Targeting them directly through the ads because you don't have to re-sell yourself because your fans have an idea of who you are already, same thing with those who have subscribed to your email list.
  • You may market all sort of things, i.e. shirts, programs, but not so much on social media services we offer. Programs will be something they buy so they may log in and watch videos and learn from the materials.
  • Terry credits his most of his success, the most opportunity and ability to have little level of influence is his ability to be connected, same as the title of his book.
  • TEDx Detroit talk on 6 degrees of connectedness by Terry;
    1. Yourself - understanding who you are and core of your being to know your purpose.
    2. Others - to have relationships.
    3. Technology
    4. Planet
    5. Universe
    6. Bliss
  • The old-fashioned networking is also doing good for Janet's sales recently by going to events.
  • Take the old-fashion networking to the next level by offering consultation then offer an incentive to purchase.
  • People that are having second thoughts takes a while to get to places.
  • As per Terry, to succeed in business you got to have the right combination of brains, balls and bs, specially when getting in front of the camera.
  • When online, 1% creates the content, 9% comments and adding to the discussion while 90% just sit and reading it though they are engaged, learning and getting something out of it.

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 65.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

  • Tested out new platform with Stephen Caggiano called Blab.im.
  • The plaform has the ability to have 4 people in a session at one point.
  • Issue with getting 4 together at one time is talking over each other, one obstacle to look out for, but in general it would be a powerful tool.
  • Four participants' faces are shown at once, kind of the the Bradey bunch, unlike in Google Hangouts.
  • Another technical issue to look out for is the audio where it may not be turned up appropriately without disrupting other users.
  • Blab.im and Google Hangouts utilize same hardware (laptop, phone).
  • Blab cannot be recorded and put into YouTube for the SEO side of things.
  • Blab is live interaction, even have the ability to comment back to those commenting even as a presenter by typing back in the thread of conversation.
  • With Periscope you can't really engage with people without aide of tools
  • Katch.me is a tool that saves your replays so you may go back and engage with the people who commented on your Periscope. Katch.me will take you to Twitter where you may send messages.
  • Using the right tools with the applications (Periscope, etc) can make it as a marketing tool.
  • There are already 3rd party developers creating apps to use in conjunction with Blab.im to get it more powerful and user-friendly.
  • Blab.im in not available in the App Store yet.
  • People can come and join in the sessions. The host has the ability to allow different people into the conversation up to 4 people.
  • With Blab, host has the ability to boot people out, too.
  • You can schedule a session for people to know and come.

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: Review_of_Blab_Podcast.mp3
Category:business -- posted at: 7:18pm CDT
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What we discussed:

  • You may want to keep your Periscope (live streaming) short, say 5-10 minutes specially if you want to re-purpose it on your YouTube channel.
  • Naming your company (business) is important as you would want something to represent who you are and what you do.
  • If you are marketing yourself, say a speaker, coach, author, consultant, etc, you may want to pick your name as the business/company name.
  • If you are looking to be an agency-type of company then you may want to have a name other than just your name.
  • You have to humanize your brand. If you are the owner of a company you should be branding your name, too. An example would be Janet's several business (Local Likes, Janet's Marketing Biz15-Minute Social, even Business Growth Time) going under one entity which is JanetEJohnson.com.
  • Terry started with Networked Inc although his biggest is Motor City Connect. He also has #313DLove and trybean.com among others.
  • Getting your different websites under one entity and showing up as separate pages will drive the traffic to that one entity and would give you rankings through the roof.
  • Clean up your LinkedIn profile and make sure there are no broken links.
  • Auditing your website(s), top social network profiles and updating them as needed is crucial for your business.
  •  We work for all our clients and sit down with them and do strategies for them but we need to take care of ourselves as a business owner, too.
  • We should probably have a spreadsheet of all the different social media platforms and tools we use just to keep them in one place.

Be sure to join us in our Facebook group: Business Growth Time.

Follow us on Periscope:

Direct download: 63_-_Branding__Picking_a_Name_for_your_Biz.mp3
Category:business -- posted at: 8:30am CDT
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Comments, Likes, Shares and Hearts... Oh My! 
#tastethechange Applebee's Campaign

Background of Stephen Caggiano : Stephen was formerly with the food and wine industry with Court of Master Sommeliers. He started part time on social media in Orlando, FL and eventually moved to full time which he has been doing for 4 years already. He builds Twitter profiles, Facebook pages as the Digital Cat Herder.

What we discussed:

  • We got together with Stephen because of the Applebee's campaign #tastethechange that took place in St. Louis Park. Bottom line for getting together is Periscope.
  • Periscope is liv-streaming social media app.
  • At the Applebee's event, among others, were Jonathan Brewer, director of To Be The Change Revolutions, Brian Fanzo @iSocialFanz, Vincenzo Landino, Sunny, Aaron Beibert (@8pmWarrior) who heads Attention Era that broadcasted the campaign.
  • Applebee's event closed out a digital footprint of over a billion impressions for just a day campaign.
  • Applebee's is a brand that gets social and knows how to connect with their audience.
  • Applebee's utilizes new technology for brand advocacy.
  • Nowadays, attention is the currency in social -- communicating TO the audience instead of talking AT the audience.
  • In Periscope, you know your audience is tuned in and paying attention by a show of hearts.
  • A user is allowed maximum 500 hearts to give at a given session and needs to leave the broadcast and back in.
  • Meerkat, another live streaming app, has the value of proposition build around engagement -- users have to share your broadcast, liking it and talking to you.
  • You may use a tool, SiderQube to auto aggregate hashtags within a brand chat so in Meerkat, if you have a brand, get people to use your hashtag in the Meerkat chat.
  • SpiderQube serves as an automated CRM where you can go back and re-engage everyone that was talking to your brand.
  • SpiderQube is with OneQube with Robert (@MediaLabRat) as the creator.
  • We need to keep up with the latest in social.

Where to find Stephen: @stephencaggiano on Twitter 

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 62_-_Stephen_Caggiano.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

Periscope

  • Gives you option to follow people instantly those you've connected on Twitter.
  • Interaction and feedback is instant like on a web chat.
  • You probably need to be careful of who you are following because all of those alerts can go crazy.
  • When you hope on, make sure you're giving value.
  • Sign up on Periscope, watch some Periscopes and learn how it works.
  • Q: How do I send hearts? A: Just tap on your phone screen.
  • You can tap up to 500 hearts.
  • Kim Garst, a social media guru, has created an actual course on Periscope.
  • You can give hearts as the viewer.

Facebook Updates

  • There is a new feed control on Facebook news feeds.
  •  When you click on the Like button of a page, you have drop-down so you could get notifications. This way you will be alerted whenever they have a post.
  • Another feature added is the See first. By this they're going to showing up in the news feed if you add them to See first. They're going to show up higher on the news feed than the other stuff.
  • See First is good news from a brand's perspective but may not be for the average consumers who may still prefer fuzzy cats, hairy dogs, the cute stuff, etc.
  • You can't run an ad through a personal profile anymore thus pages is available for brands or businesses.
  • When running ads on your page, you got to have a strategy behind. If you're going to spend money, you want to have a reason to spend the money.

Tedx

  • Tedx Detroit on October 8 at the Fox Theater.
  • Go to http://www.ted.com/ to watch previous talks.

 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 61_Terry_and_Janet_-_Periscope_FB_Updates_Tedx.mp3
Category:business -- posted at: 9:00am CDT
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#workfromhomedads Campaign - Tips to teach your kids while working from home

What we discussed:

  • Tip# 1: Pinterest drive traffic to your website.
  • Re-tweeting posts may not get people to click through the link.
  • We like to help businesses through social media consulting.
  • Tip# 2: In LinkedIn, you can create a custom url for your page.
  • Coming up with your hashtag really depends if it's easier to remember (for short ones) or a long but descriptive ones, which is easier to identify.
  • #workfromhomedads campaign is to teach kids while working from home.
  • Terry will be creating videos that will help people get a better grasp on whatever it is they are trying to do and his daughter will put it out to share.
  • Rewards are motivation for kids.
  • In YouTube, you may earn residual income from the old videos you post that are continuously being viewed over time.
  • Businesses takes time to build, it's not an overnight thing.
  • It is better to have fewer fans that are engaging on a page compared to a lot that are doing nothing.
  • #workfromhomedads covers different categories - LinkedIn, love-attraction and a proposed book about 6 degrees of connectedness.
  • The 6 degrees of connectedness are with yourself, other people, planet, technology, universe, and your bliss.
  • Came up with an offer to film businesses and let them formulate who their business is.
  • #workfromhomedads is teaching people that you can turn being home with your kids into something that can turn around and profit.
  • Tip# 3: We need the profit to make a business in order to stay on business.

 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 60_-_Terry_-_workathomedads.mp3
Category:business -- posted at: 9:00am CDT
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What we discussed:

  • Overcoming obstacles by moving on instead of quitting.
  • We have to move forward and make it work in the end.
  • We don't have an edit button in real life but we can edit our thoughts.
  • Cliche goes life is 10% what happens to you and 90% is how you respond to it.
  • Have a positive attitude.
  • Periscope is getting popular for easy live streaming experience though not as professional as it has to be.
  • Being authentic is better.
  • Be yourself, be authentic, don't try to be the fake version of what you are in business and real life and people will trust you.
  • Blog is the home on the web so it is important to have synopsis on the blog but not the painstaking way by keeping it short, concise and sweet.
  • Testing is important to see what works and streamline

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 59_-_Terry_and_Janet_-_Overcoming_Obstacles.mp3
Category:business -- posted at: 8:30am CDT
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What we discussed:

  • FTC cracking down on promotions for all social networks.
  • If you're going to have somebody share or tweet, with a hashtag, in order to win something, you have to say it's a contest.
  • The actual guidelines by Facebook for timeline contests states that you are not allowed to tag people or have them share a contest.
  • Always think what is the end goal for creating the contests (i.e: more subscribers, additional email to email list, etc)
  • It is important to spend some dollars on your contest otherwise it's not going to reach people.
  • Contests also bring awareness to your brand, channel, page, etc.
  • You need to know your end goal and test what works better to get there.
  • You may use templates from Lead Pages that you can use for the contest and to generate leads.
  • Things you may do for the contest:
    • Like, share and comment
    • Like and share
    • Like and comment
    • Like and click link
  • Make the contest as simple as possible as people sometimes are lazy to comment.
  • It is also good to give people something they want as opposed to what you have to give away.
  • Two types of contest: Facebook timeline and an app contest.
  • Samples of apps for contests: Heyo and Woobox
  • Contest could engage your specific audience and really target where you're spending your time.

Reference links : 

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 58_-_FB_contest.mp3
Category:business -- posted at: 8:30am CDT
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Background of Stephen Sadler: Stephen Sadler, Steve, is an inventor with 8 different patents. He is a former engineer turned entrepreneur. He started 4 different businesses and he is a software developer. He is also a former body builder. He has written two books and the second book's the first of a trilogy.

What we discussed:

  • Steve is both creative and creator. He is good with graphics and development.
  • The first book that Steve wrote is Exposure To Closure. It is sort of an autobiography and also kind of walk people through the path that actually how you successfully create a business in probably one of the most trying of times that we've ever experienced in our lives.
  • Right-handed engineers tend to be analytical while left-handed are the creatives.
  • Creatives tend to have lots of fun and think differently.
  • Steve quit his job as Director of Engineering in 2001 and started Scate Technologies which built the first eLearning tools.
  • They called eLearning as ignitables before which is like a stitch together of videos and PowerPoints and sound and all kinds of things and then played back in a linear format that someone could learn from found in igniteCAST.com
  • Scate Ignite is the authoring tool software used by large corporations for their eLearning creation.
  • Steve's next creation is the Buzcast, originally created to be able to market their eLearning products. Now, it's where video comes to life, try and take content and channelize it.
  • OTT is the over-the-top TV like Apple TV and that's where Buzcast aligns.
  • Buzcast can distribute video content that's attached on any hosting site.
  • ScreenTwit, one of the first social media, was built which took a basic picture and a basic image and sent it off to Twitterland.
  • Vyclone is similar to Periscope where one can be turned into a broadcaster. Vyclone allow two, three or four cameras simultaneously to take video of the same thing and stitch it together.
  • It is very difficult to blend creative and analytics specially as a business because you can be super creative but it doesn't mean you're going to make any money. And at the end of the day that's what you're trying to do -- make money.
  • Creativity doesn't necessarily make you the money.
  • Constantly creating and being original and having ideas whether they're provocative or bold or loud or funny or informative or whatever is what it takes.
  • Mindset, Steve's second book is about a device that you could place on your head because that  looks at your brain waves and actually converts them into text.
  • Small business that's looking to create training for themselves, Scate Ignite is probably one of the most simple applications there is for creating, simple eLearning presentations and be distributed through the web.
  • There's a time and place for automation.
  • In social search engines, whoever said it last is the expert.
  • In Google whoever is the best in search engine optimization goes first.

Where to find Steve Sadler:

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 57_-_Steve_Podcast.mp3
Category:business -- posted at: 9:39am CDT
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What we discussed:

  • We need to differentiate ourselves from everybody else is the same rule that applies to networking, both online and offline.
  • Golden rule of business networking, as per Bob Burg, is that all things being equal people are going to do business with and refer business to people they know like and trust.
  • Don't sever the relationship or continue to be able to build something just because it's not an immediate sale but to be able to think about your community and how you can serve them by recommending people that you trust and have the rapport.
  • People miss how can you be able to different and how to extend that relationship to be about them and look at it as a long term thing as opposed to trying to close the deal immediately.
  • When building networking relationship, try to own spot one in your network's mental rolodex.
  • Social media, online marketing, network marketing, and any networking out there is all about building rapport and it's not going to happen overnight.
  • We can come to top of mind for people if we focus on the needs of other people.
  • Quoting Dale Carnegie, "the most beautiful sound that anybody hear is the sound of their own name."
  • In networking evens, re-introduce yourself by name. (ie: Hi, Gary Loper.)
  • Create a visual picture for each person when you get to know their name so it will stick and you will remember.
  • To catch people's attention when writing a blog or tweeting or posting to social media, think of solutions for their problems because that will make them click.
  • When building networking relationships, focus on other people, what we can do and what we can get and when we do this, this go-giver ways, we'll be compensated well for it.
  • The law of left field according to Bob Burg: "Go-givers give for the sake of giving not with the expectation that you're only get from where you gave."
  • Bear in mind that the universe is going to be able to return in kind from unexpected places, unexpected people at unexpected times when you give to others.
  • We're here to be able to serve a greater good and if we can touch their lives whether they do business with us or not, that becomes a magnet that other people who vibrate the same way that we do are going to be attracted to us.
  • Concrete example for building networking relationship in LinkedIn is endorse people of their skills and by doing that you are able to give first and be able to help them create some credibility.
  • The most valuable real estate on Twitter is your profile, your picture and your banner. This is your online business card.
  • In order to be able to be found in Twitter and grow your followers, update your profile. You have 160 characters that are all search engine optimized.
  • In your social media profile, choose a picture that people will recognize you anywhere just by your picture wher your smile is your first logo.
  • In social media, your profile picture is your logo and the cover photo will be your billboard.
  • Start by having an attractive profile that let's people know what you're doing, what you can do for them, you'll start attracting them.
  • Four E's in effective tweeting: entertaining, educational, enhance people's lives and engagement.
    1. Entertaining - learn what your audience respond to.
    2. Educational - share references, bring in articles that substantiates what you do.
    3. Enhance people's lives - motivate people.
    4. Engagement - creating engagement where people see you talking.
  • 40% of the active users on Twitter are virtual voyeurs.
  • When doing your 30-second commercial, give people something to listen to.
  • "Love is complicated enough by itself so we purposely try to make it simpler," Gary's take on love relationship.
  • There's a 17-syllable hormone whose short name is PEA and it's kind of a love drug that lasts about 2 and a half to 3 years.
  • Find ways to be able to stay in love everyday.
  • The Five Love Languages by Gary Chapman states that there are five basic ways that everybody feel loved.
  • We all feel the love differently, the same way the we are motivated differently.

Where to find  Gary Loper: 

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 56_Gary_Loper_Podcast.mp3
Category:business -- posted at: 8:37am CDT
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What we discussed:

  • Tip# 1: A buy-right away app you can use on Instagram for $1.99 called the Legend App. This let's you take an image and put in texts for animation.
  • Tip# 2: Stay consistent with all that you're doing, specially in marketing.
  • Tip# 3: One of the best ways to build rapport is to listen first. Honor the people we're communicating with and let them speak first.
  • Hitting Like is the lazy way of interacting online, still it's interaction.
  • Facebook has the reply feature both on profile and pages.
  • Tip# 4: A good way to build rapport is find a common ground. Find things that you both share as an experience.
  • The concept of RelateVertising is finding a common ground, where it is the core of being able to relate with the people you want to.
  • Tip# 5: Ask the right questions.
  • Tip# 6: Be respectful of time, not just theirs but yours, too.
  • Tip# 7: If you're in a conversation whether it's online or real world, actually be part of it, the idea of being present.

If you have’t joined us on Facebook, you may at Business Growth Time.

 

Direct download: 55_-_Building_Rapport.mp3
Category:business -- posted at: 8:30am CDT
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Background of Keri Jaehnig: Keri is the founder of Idea Girl Media. Received Honorable Mention in the Expert category, 2013 Small Business Influencer Awards. Featured author at SteamFeed, contributing author at Search Engine People and Social Media Today. Administrator of the Likeable League Inner Circle.

What we discussed:

  • One of the speakers at the LadyBlogger 2015 event last April in St. Louis, MO, sponsored by The Women in Biz, and spoke about Secret Formula For Promoting Blogs With Social Media.
  • As a general rule, when posting to social media, you have to recycle content and continue to share it.
  • Twitter would be the most conducive social platform to promote anything.
  • The golden nugget form of social media is publish your blog then syndicate on all of your social platforms - YouTube, Pinterest, Instagram, Twitter, Facebook, LinkedIn, etc.
  • Post your blog to Twitter possibly 3 to 4 times, depending on your following.
  • The key is to give it a different title/subtitle, giving people a fresh view and be thinking of what is your audience doing at that time.
  • When you post a blog, you want to think what your audience's psychology is at the time of day.
  • Utilize link shortener such as HootsuiteBit.ly in Twitter.
  • Use hashtags in tweets to help you gain followers and attention.
  • Continue to recycle content as long as it's relevant.
  • When sharing a post, introduce it or describe it for people to know your thoughts or comment about it so people may interact and engage with you.
  • There is no icon to share to Instagram however you may put the blog photos in SlideShare and perhaps put in the description like you posted it in  your social network or perhaps link in your bio.
  • You may also post an image in Instagram where the link is on it.
  • You can link your Facebook pages to your Instagram account and switch between your pages and profile.
  • Do not abandon  your own blog simply because you may create content in social networks. The reason for this is you own your blog and you make the decision for that platform.
  • Don't put in a long post in LinkedIn because people's main goal being there is to network.
  • If Google+ is not our major social platform then we, at least, need to have presence there.
  • Google+ is a good place for social media professionals and online marketers to interact.
  • If all of your effort is put out there once, taking into consideration the time it takes to create content, that's a lot of time for little rewards therefore you need to share them more.
  • Utilize content scheduler like Hootsuite or Buffer so to streamline your content marketing.
  • BundlePost, an advance content scheduler may also serve as content bank.
  • Another strategic way to share content is through Triberr.
  • Be part of the group, Likeable Inner Circle where people can collaborate and learn social media.

Where to find  Keri: 

If you have't joined us on Facebook, you may at Business Growth Time.

Direct download: 54_-_Keri_Jaenig_Podcast.mp3
Category:business -- posted at: 8:30am CDT
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What we discussed:

  • Have a change of scenery in your work every now and then, it makes a difference.
  • Or maybe bring something rejuvenating in your workstation to give you a kick during the days.
  • Believe in your #selfie shirt available from TeeJohnson.com where there are a bunch of fun little ones and even create your own hashtags and shirts.
  • Networking is about what you can do for me, what I can do for you and most importantly what we can do together.
  • When doing a business, figure out what you're looking for and they become your target clients. These are the best people you are going to work with.
  • Your target partners would be the people selling to your target clients.
  • Tip# 1: Find your niche. Narrow it down to specific businesses and don't go after generic businesses. Know who you want to work with.
  • Want to be the first person that people would think of when they hear an opportunity for you.
  • It is counter intuitive if you're asking for anyone but you'd be way better asking for more specific people.
  • You're doing a disservice to yourself, your potential clients and the referrer by being broad and generic.
  • Facebook ads, when you use it, would need to know the specific target market for your specific product.
  • The trap of entrepreneurship is you're always looking at how do I make more money.
  • You create additional sales channels by giving referrals out.
  • Happy clients are the best clients.
  • Tip# 2: Find clients who will pay you on time, though you'll only gauge this as it happens.
  • Tip# 3: Find businesses where you can have more opportunities and build more.
  • Membership programs are good for creating the residual.
  • The ask is something concise, specific, to the point and thrives at the heart of the matter.
  • The main purpose of asking is to allow for the right people to show up.
  • Basic content of the ask: It contains your name, your business name, your business category and then who's the one person or one company or one idea that if someone in the room could connect to you right now will absolutely make your week.

Action steps:

  • Create your ask to be around 15- 20 seconds and practice that in a video.
  • When you've created your ask video, put this in your LinkedIn profile.
  • Figure out 3 to 5 people who you absolutely need to meet to grow your business and start incorporating that into your ask.
  • If you have't joined us on Facebook, you may at Business Growth Time.
Direct download: 53_-_Networking.mp3
Category:business -- posted at: 8:30am CDT
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Background of Lisa Mininni: Lisa is president of Excellerate Associates. She is the best-selling author of Me, Myself and Why? Secrets to Navigating Change. She also hosts a radio show that reaches tens and thousands of people with that same title, Navigating Change.

What we discussed:

  • Everything including networking, stems from natural hardwiring which is part of biology.
  • Hardwiring becomes apparent at about one and a half to two years of age and stays with you your entire life.
  • Natural hardwiring is part of our nature.
  • Behaviors are part of our nurture.
  • AcuMax Index is the only tool available that objectively reports and measures natural wiring.
  • When talking about behavior and sales, all you've got to be is YOURSELF while understand how you are naturally wired.
  • Being aware how another person is wired would make communication effective.
  • There are different factor combinations for people;
  1. A factor - determine the amount of autonomy you need.
  2. B factor - deals with communication that determines how you process thought.
  3. C factor - patience factor
  4. D factor - amount of information that you need to know.
  • B factor is what's pronounced in people when meeting them.
  • High amount of B factor in your index shows a person likes to create ideas by talking aloud. They are called the external thinker.
  • External thinkers need to be acknowledged to feel understood and heard.
  • External thinkers are energized by face-to-face interactions.
  • Internal thinkers are those that process thoughts on the inside who usually gives out the "blank" processing stare.
  • Internal thinkers need silence to process their thoughts.
  • Internal thinkers are energized by being in their thoughts.
  • Knowing individual indexes, at an organizational level, is important in improving their productivity, improving team work, improving their profitability.
  • Wired to Win Program gives an individual their AcuMax Index.
  • Knowing individual AcuMax Index can help you understand people.
  • Project Forgive by Shawne Duperone is one event this classification of people was experienced.
  • Next Authentic Leadership Day is on May 20th.
  • Me, Myself and Why? The Secrets to Navigating Change, one of Lisa's books talks about hardwiring and helping a person through the change.
  • Lisa's life vision:

A world that embraces quality, nurtures wisdom and values integrity. A world, where together we share our uniqueness to motivate others to strive for excellence while demonstrating courage, character and balance.

  • Entrepreneurial Edge System is a self-study course where she goes through the three steps of mastering your inner entrepreneurial, systematizing and monetizing your business and executing your business blueprint.

Where to reach Lisa: You may go to Excellerate Associates.

One more reminder...be sure to join our Business Growth Time Facebook Group!

Direct download: 52_-_Lisa_Mininni_Podcast.mp3
Category:business -- posted at: 8:00am CDT
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What we discussed:

  • Tip# 1: When using Google Hangout, look at the camera!
  • Not all people think of YouTube as a social network.
  • Facebook usually used for social interaction.
  • LinkedIn usually used for business interaction.
  • Twitter used for up-to-the-moment news and sports info.
  • Google+ has the fun, power and ability Facebook has minus the audience.
  • Pinterest and Instagram may be used as mix for personal and business.
  • Google Hangout is basically YouTube.
  •  Pinterest drives traffic to the blog and/or videos; also it has longevity.
  • YouTube also has longevity.
  • LinkedIn has become prone to spammers and scammers, alike.
  • Tip# 2: When invited to an event, don't RSVP when you don't really intend to join.
  • When using Google+, you're ensured that your posts are searchable.
  • Tip# 3: Do not randomly endorse people in LinkedIn just so your face appears on their profile.
  • Tip# 4: You may focus on two social networks but you cannot be everywhere and do it consistently.

Reminder: Be sure to join our Business Growth Time Facebook Group!

Direct download: 51_-_2_Social_Media_Platforms.mp3
Category:business -- posted at: 7:30am CDT
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Background of Ralph and Carol Lynn Rivera: Ralph and Carol Lynn Rivera are the owners of Web Search Social specializing in small to medium-sized businesses for web search and social marketing. They have a podcast with a fan-base that they call Fred. Web Search Social is one of service lines of Rahvalor Interactive where they do app and software development.

What we discussed:

  • They call their audience, in a collective way, as Fred.
  • They are frequent guests of Nuclear ChowderContent WarfareThe Superheroes of MarketingOh So Pinteresting.
  • Podcasting affords ability to be flexible.
  • Watched a movie with original content about walrus, called Tusk.
  • Both Ralph and Carol Lynn are fascinated with content creators because they believe marketing starts with content creation.
  • Ralph shares fascination with TNT Joel for Stay Puft.
  • They have a good working relationship which includes fun.
  • Discussed which social media they would possibly work on a daily basis.
  • Discussed their love for mojitos.
  • They have a "relaxed" format with their interviews for their podcasts.
  • Re-purpose content by taking 1-3 minute clip of a tip or something funny from video contents.
  • Reminisced about the direction we took after senior high school and where we are today.
  • Creativity in reaching out to difference age group when teaching social media.
  • Everyone has the capacity to be creative.
Direct download: 50_-_Ralph_and_Carol_Lynn_Podcast.mp3
Category:business -- posted at: 7:30am CDT
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The show is about the Facebook group created,  Business Growth Time. Join the community for some updates on revamping of the podcast.

In our group we'd like you to:

  • Ask questions
  • Give feedback
  • Talk to us
  • Talk to the guests
  • Learn business tip that will grow your biz!
  • Just have FUN!

Also a shout out to Joel's YouTube channel, TNT Joel where kids can have fun.

 

One more reminder...be sure to join our Business Growth Time Facebook Group!

 

Direct download: 49_-_FB_Group.mp3
Category:business -- posted at: 6:34am CDT
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Background of Ravi Shukle: Ravi loves to help online retailers create happy customers for life through customer service.  He's had over ten years of experience in online customer service and he has used this to help organizations better understand and connect with both their employees and customers to help increase the impact on sales, marketing and word of mouth.

What we discussed:

  • Ravi working with Post Planner, who has recently launched their web app with more feature  and functionality than the older version.
  • Ravi have streamlined social media for Samsung in UK.
  • Customer service is crucial in some business as people don't want to email and want to take it up on Facebook or other social networks.
  • One good rule to follow for customer service is acknowledge the comments, queries, etc.
  • A happy customer will tell friends but an angry customer will tell more friends.
  • Set up FAQs and escalation systems.
  • In social, people expect response within an hour.
  • Customer is entitled to their opinion but it doesn't mean they end up always right.
  • Work issues out with customers before deleting or banning people.
  • The customer service team should be empowered employees to have smoother experience dealing with customers.
  • Do not take negative feedback personally.
  • Show actual people behind the brand for authenticity and personality.

Where to find Ravi: 

Direct download: Show_48_Ravi_Podcast.mp3
Category:business -- posted at: 7:10am CDT
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Background of Jacob Hagberg: 

Jacob Hagbert is a full time internet marketer. He helps  different small businesses and larger corporations get found online through search engine optimization.

 

Direct download: 47-_Jacob_Podcast.mp3
Category:business -- posted at: 7:30am CDT
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Terry Bean's Background: Started the Motor City Connect in 2006 where the idea was to empower people and help them grow their business.

What we discussed:

Three main points were discussed about becoming authentic in social media and have a goal and purpose in doing social:

1. What do you do?

Janet's: To help businesses grow with specific strategies to be noticed and heard by trying to simplify marketing, those in-depth marketing strategies and bring it down to elementary levels.

Terry's: To connect, select businesses and individuals with the knowledge, resources and opportunities that they need to succeed.

2. Why do you do it?

Janet's: Love seeing the people's results.

Terry's: Because he spent a bit of time in training and trying to figure out what his place was in the universe.

3. What's in it for them (audience or customer's point of view)?

Janet's: Simplify the way they do business so that they can increase their revenue.

Terry's: Talk about speaking and it's part inspirational, and it's part educational and it's part entertaining.

Direct download: Show_46_Business_Growth_Time.mp3
Category:business -- posted at: 8:30am CDT
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As the show has been revamping, we are launching the Business Growth Time. As with Social Media Hangout Time, the show covers social media and it encompasses the business world, too, thus the show name change. In this show we'll get to know Terry Bean and his special event called #313DLove.

Terry's upcoming major project this coming March 13 - #313DLove

What the #313DLove is about:

  • Started as a Twitter campaign way back in 2012 by tweeting what you love about Detroit.
  • Project name came out basically from the original Detroit code 313 and the first event was done on March 13 (03/13).
  • The event is partnered with great sponsors, organizations and prominent Detroiters.
  • This year's event masters of ceremony is David Farbman who has a book The Hunt.
  • Dr. Nandi of Ask Dr. Nandi Show is one of the event speakers.
  • Another speaker is Satori Shakoor who runs the The Secret Society of Twisted Storytellers.
  • A good book,  Odyssey of Forty Days by Leon LaBrecque, one of the speakers of 313DLove.
  •  Another speaker is Robby Eimers, founder of The Eimers Foundation.
  • Tickets sold for $31.30 at facebook.com/313dlove. You may also sign up here.
  • You may also register at www.313dlove.com
Direct download: Show_45_P313dlove.mp3
Category:business -- posted at: 8:00am CDT
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Background of Dafna Michaelson Jenet:  Dafna had this amazing journey to all fifty states in one year to look for stories of people that have been empowered, in their own ways, to solve problems and building the community. She is the author of of a newly launched book It Takes a Little Crazy to Make a Difference.

What we discussed:

  • Economic depression around 2009 doesn't mean the society would, too.
  • Human capital was so powerful, far beyond the dollars that were being lost in the economy.
  • in our society we continue to look at belief in your own ability as crazy which we need to debunk.
  • The moniker "crazy" shouldn't be an issue if you are using it in context with branding yourself, and it is a memorable one.
  • A good rule for social media is to post something what we would say to everybody.
  • In social media, we should learn to communicate respectfully and use it as a platform for our passions and for elevating people.
  • Everything that you post should re-enforce your brand but don't forget authenticity.
  • 80-20 rule on posting - 80% adding value and 20% may be used for selling.

Action steps to take in the next 24 hours:

  • Create a social media mission statement by answering the following questions in 2 minutes;
  1. What is it that you do?
  2. Why do you do it?
  3. What was that lipo-smashing moment, something that happened in your life that triggered what it is that you do?
  • Pull out the powerful words from your answer and formulate it into a 3-sentence statement which will be your social media mission statement.

Where to find Dafna? You can find Dafna on www.dafnamichaelsonjenet.com

Direct download: 44_-_Dafna_Michaelson_Jenet_Podcast.mp3
Category:business -- posted at: 6:00am CDT
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Background of Kevin Krason: Kevin founded BizNet Internet Solutions back in 1994. He started out as an internet service provider then grew into a web app development company. Spend sometime building mobile apps and now they're playing the really exciting place of marketing automation.

What we discussed:

  • There is a hard time validating marketing when it comes to return on investment.
  • The amount of data available  nowadays is very useful.
  • Marketing automation is used to help society by understanding what people need better and being able to deliver what they need.
  • Marketing automation is a system, a process, a combination of things, technology, tactics, the way people do things.
  • The sales process is like a funnel starting with awareness moving to engagement or interest engagement consideration and then finally down to a purchase.
  • The right message at the right time is the key to marketing automation success.
  • Marketing automation minimizes marketing costs.
  • The most significant part of a marketing automation system is the email communication.
  • Companies who implement marketing automation system on average in the first six to nine months see a 10% increase of sales.
  • Social media is part of content marketing.

Where to find Kevin? 

Direct download: Show_43_-_Kevin_Krason_Podcast.mp3
Category:business -- posted at: 6:38am CDT
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2 -  The Ins and Outs of Running an Online Show and Podcast

The Ins and Outs of Running an Online Show and Podcast

What we discuss:

  • Consistency in frequency is important for content though it's not the end all of it.
  • Frequency for podcasting should be more compared to video content.
  • Videos are easily found if you optimize it.
  • Little more fun to do podcast with somebody that you can spin ideas off.
  • Video exposure is bigger.
  • Reach of videos on Facebook goes so much further.
  • Editing a clip off a long show, 30 seconds to a minute, and post in Facebook to promote the show.
  • Use the videos and podcasts in multiple ways where you are re-using the content over and over.
  • Video is powerful for SEO.
  • You can get more interaction and followers with a live show.
  • Google Hangout has cool tools to ramp up a show.
  • It is good to set up YouTube channel for the videos.
  • Libsyn tends to be the favorite for hosting podcasts.
  • Sponsorship can monetize a podcast though you need to have a big viewership.
  • Affiliate is another way to make money.
  • Face to face interview feel like it brings a whole new level in trust and respect.
  • Staying ahead is important.
  • To start a show, just go ahead and do it.
Direct download: Show_42_-_Terry_Bean_Podcast.mp3
Category:business -- posted at: 1:53am CDT
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1 - Benefits and Downfalls of the LinkedIn Sales Navigator with Mike O’Neil

Background of Mike O'Neil:
Mike is the LinkedIn Rockstar. He's Forbes top 50 social media power influencer, 2 years running, and an internationally acclaimed LinkedIn authority. He inspires audience with vision, energy and style, as you already probably see, using the inspiration of classic rock music to demonstrate the relationship building power and business potential of LinkedIn.

What we discussed:

  • LinkedIn Sales Navigator - a separate program from LinkedIn used as CRM where you're able to create leads and companies.
  • Greasemonkey - a Firefox plug-in used as app development platform.
  • LinkedIn Autopilot - a neat LinkedIn tool that lets you visit profiles.
  • There is integration between Salesforce.com and LinkedIn Sales Navigator.
  • Paid LinkedIn account lets you access the advanced search functions.
  • You can get two paid accounts - LinkedIn and Navigator for one person

 

Where can you find Mike?

MikeIsOnline.com

Rock the World with LinkedIn Book

Direct download: FULL_SHOW_-_41.mp3
Category:business -- posted at: 12:32pm CDT
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Massively Increase Reach and Engagement with Facebook Video Marketing

Listen via Podcast:

This is a solo show with Janet where she shares her latest guest blog post on the Post Planner blog.

 

What Janet discusses:

 

Action Steps to take in the next 24 hours:

  • Create a quick video with your smartphone, upload it to your Facebook page and track the reach and engagement in your Facebook insights over the next 3 days.
Direct download: Incl_intro_-_increase_reach_with_FB_vid.mp3
Category:business -- posted at: 3:23pm CDT
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39 - How to Leverage Social Media to Attract Customers with Rick Cooper

 

Background of Rick Cooper: Rick Cooper is an online marketing and social media trainer. He works with small businesses, business owners who want to generate more leads and increase sales using the internet. Rick is the founder of Social Media Outcomes and specializes in helping entrepreneurs leverage their expertise to attract clients online. Rick is an author of Seize Your OpportunitiesMarketing MagicExtreme ExcellenceThe Art of Science of Loving Yourself First and 25 Brilliant Business Mentors: Their Top Tips to Catapult You to Success!

What we discuss:

  • In social media you want to create top of mind awareness
  • Sound management of personal profile and business page
  • Improvements made by Facebook
  • Different ways of inviting people to your event via Facebook
  • Consistency in posting good content to your business page.
  • 80-20 rule for social media: 80% informationl and 20% promotional
  • Use video to overcome some challenges and get leverage on Facebook.
  • Asking questions is one strategy that creates more engagement.
  • Optimize the best time for engaging with your audience.

Action Steps to take in the next 24 hours:

  • Think of, at least 10, questions you can post and can ask over the next few weeks.
  • Tag few people in the comment to elicit engagement.

Where can you find Rick?

 

Social Media:

facebook.com/socialmediaoutcomes

facebook.com/rickscooper

Twitter - @rickcooper

 

Website: SocialMediaOutcomes.com

Free Report - 10 Ways to Monetize Social Media - SocialMediaOutcomes.com/10Ways

 

Direct download: 39-Rick_Cooper.mp3
Category:business -- posted at: 7:54am CDT
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