28 - How Your Facebook Page Content can go Viral using Post Planner with Joshua Parkinson

How Your Facebook Page Content can go Viral using Post Planner with Joshua Parkinson

 

Joshua Parkinson is the Founder of  Post Planner.

His specialties: troublemaking, product development, jedi mind tricks, UI/UX, simplicity mongering, fate hacking, catching extremely quick desert lizards, Facebook marketing, copywriting, crushing the boxes people think outside of, uncomfortable situations, googling things, philosophizing, and degrading energy

His superhuman feats:
• Took app from zero to 50k users and $30k/mo revenue in 1 year
• Designed UI/UX
• Grew blog from 9k to 180k uniques/month in 1 year

 What we cover with Joshua in this interview:

  • He started Post Planner in March of 2011
  • Post Planner is an app that makes it super easy to post social media content to Facebook
  • This app started as a scheduler, but content is the pain point, so now this program helps find viral photos, viral content and more
  • Content marketing works. Their case study (with the help of Scott Ayres) proves that blogging works being that they have hit the the top 10 list of best blogs in 2014 by Social Media Examiner
  • Post Planner has a Free Version and Paid Versions
  • His suggestion: Post 3x per day. Morning, mid-day, evening. Mix it up with article, pictures and text posts. Schedule ahead.
  • App shows the successful posts
  • Run targeted Facebook ads along with your posts to add more
  • Post Planner takes the worry out of coming up with content
  • Are they expanding off of Facebook? A web app is coming starting with Twitter.

 

What can you do in the next 24 hours to take action?

Go into app on PostPlanner.com. Create your favorite pages that you want to follow. Organize those pages into a single folder.

 

Connect with Post Planner at:

Head here: PostPlanner.com. Under: Use it Free, Click on Sign in with Facebook.

Also, check out their AWESOME BLOG!  PostPlanner.com/Blog

 

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27 - Social Media and Online Tools to Simplify your Time with Janet E Johnson and Lisa Saline

Social Media and Online Tools to Simplify your Time with Janet E Johnson and Lisa Saline

Listen via Podcast:

On this show Lisa and I discuss our favorite tools that simplify our marketing lives and save us time. This is a part 2 of a previous show about tools because we have so many favorites.

Facebook Tools:

#1: Heyo

Tool to build Facebook App Pages. You can use it for an email campaign, contests, about us, YouTube Channel, Pinterest Channel, Google Reviews and so much more.   Pricing: starts free for a trial and up.

#2: Post Planner

Scheduling tool for Facebook posts. You can schedule your posts, sample pre-written posts you can use, trending topics, post to multiple Facebook pages at the same time and much more offered with this tool. Pricing: Try it for free!

 

Google+ Tools

#1: Circloscope

Helps build your circles, who you follow and who follows you. This puts building your circles and your Google+ presence on steroids...really speeds up the process. :) Pricing: $47/year.

#2: Do Share

This is a way to schedule to your Google+ Profile. This is the only tool that we know of that can schedule your post to your PROFILE on Google+. Most schedulers can only schedule to pages.  Only downfall to this tool is that your computer must be running in order in order for the scheduled posts to go. Pricing: Do Share is FREE.

 

Twitter Tools:

Socialoomph

Find really good content and put it in a repost bucket. It will be recycled for you. It has the unfollow feature, helps source the right kind of hashtag sources, helps build followers and more. Pricing: Free and Paid versions

 

Online Tools:

Lead Pages

Squeeze page templates that have been tested and documented to convert. It is a drag'n'drop program that integrates with your email program. It helps convert sales, build your list and so much more. Pricing: $297/year

Aweber

Email campaign system for collecting emails. This also integrates with Lead Pages.

Infusionsoft

Extremely robust marketing system. There are a lot of marketing campaigns that can integrate with LeadPages.

Pricing: Set up Fee + $250 - $350/month

Do you use any of the above tools? What are your favorites? We'd love to hear your feedback!

Also, if you are a creator of a tool that you think our audience would love to hear about, please contact us so that we can review and possibly have you on our show.

 

Direct download: 27_-_Social_Media_Tools_with_Lisa_and_Janet.mp3
Category:business -- posted at: 6:00am CDT
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YouTube Video Marketing Tips with Jessica Brace

We interviewed Jessica all about how to use videos to grow your business! She has some amazing tips in this interview. If you are currently doing video or want to do more with video, you must listen to this interview.

 

Listen via Podcast:

 

About Jessica Brace

“YouTube Queen” Jessica Brace can transform your struggling internet presence into a client-attracting magnet in xxx minutes or less. Combining the atomic power of video marketing, with her passion for helping you feel both comfortable and courageous in front of the camera, Jessica helps you create compelling videos that can generate more for your business.
Best selling author of “Ready, Set, GO Make a Video: 101 YouTube Video Ideas for Your Business” and renowned video marketing and business coaching specialist, Jessica Brace helps your business leverage the power of video, build a stronger brand, expand your audience and become the “go-to” expert in your field.

Video is the top secret weapon of in-the-know businesses who want a profitable internet presence. Visibility is King of the Internet. That’s why Jessica believes 53 and 56 should be your favorite numbers. Video increases the chances of your website landing on the FIRST page of Google 53-fold! And, 56% of the people searching Google for what you offer clicked on the Number 1 search result. Compare that to 13% clicking on the number 2 result and you can see for yourself the power of video.

Jessica offers consulting, video coaching and video shoots to match your budget – and increase your cash flow.

 

What you will learn from Jessica is in this interview:

  • Focus on Gratitude over the Fear when recording your video
  • Why video works?
  • You don't have to be perfect
  • Video is just leaving a video voice mail
  • Use the questions you get asked most often, then answer the question in a video
  • If you show up as the expert will win the business
  • Searches in Google love YouTube videos - Websites just show text. Videos show a video.
  • Google/YouTube/Google+ all work together now
  • How to use keywords in your Videos to show up better
  • Local businesses have an advantage by using YouTube to show up on Google

 

What can you do to take action in the next 24 hours?

What are the questions you are most commonly asked in your business?  Then create videos around the answers to those questions.  Just go do it! :)

SPECIAL OFFER FOR SMHT LISTENERS:

Get a free copy of the book, her new book 'Ready, Set, GO Make A Video - 101 YouTube Ideas for Your Business.' Just pay $9.95 S/H when using this special link:  Http://ReadySetGOMakeAVideo.com/smhangout

Find Jessica on YouTube: JessicaBrace.com/youtube

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

Direct download: Show_26_-_YouTube_Video_Marketing_Tips_with_Jessica_Brace.mp3
Category:business -- posted at: 6:00am CDT
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25 - Make your Hashtags work using Hashtagify with Dan Mazzini

Dan Mazzini - Founder: Hashtagify.me Dan is  the founder of CyBranding Ltd. He started this to follow up on the success of his website hashtagify.me. His goal is to make it easier for real innovators to get noticed - and create a valuable brand - without needing tons of money or having to resort to black-hat tactics. After a few months of working on CyBranding part time, since September 2013 he is now working on it full time. In this interview we get a full demo of how hashtagify.com works.  Being that the demo is visual, you may want to choose to watch via video over listening on podcast.

Here's what Dan discussed with us in this interview:

  • Started Hashtagify while still in day job and now is full time in this business
  • What if you are not familiar with hashtags? How to understand hashtags?
  • Hashtags originally came from chat rooms
  • Hashtagify is a hashtag search tool
  • Full detailed demo of how to use Hashtagify

Dan's tip to take action in the next 24 hours:

1st: Make a list of the top keywords related to your subject

2nd: Start searching for the hashtags for these words on Hashtagify.me.

3rd: Find top hashtags in your field. Find the top rated ones and make a list of these from specific to less specific.

4th: Use one or two of the top hashtags you found the next time you tweet, G+, Instagram, etc.

5th: Find top influencers using the same hashtags. Create connection with them.

Direct download: 25_-_Dan_Mazinni_Podcast.mp3
Category:business -- posted at: 6:00am CDT
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23 - Facebook Marketing Tips for Business Owners with Ravi Shukle

Here's what we discuss with Ravi in this interview: 

  • Why a business should use Facebook?
  • Advice on Facebook. It does work, but it is not something that happens overnight. It is a long-term plan.
  • How to keep the reach up. #1 way is CONTENT.
  • Showcase/Spotlight your customers
  • What you can learn using your Facebook Insights
  • Following Trends - Finding 'trending topics' on Facebook - How to use and why to use it
  • Visual content in the form of images and videos is growing - Practical tips on how to do this
  • Mobile and Apps
  • Importance of website being mobile-optimized
  • Facebook ads on mobile - using for targeting
  • Using graph search to target ads - why and how to do this
Direct download: Ravi_-_Full_Podcast.mp3
Category:business -- posted at: 9:59am CDT
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22 - How to Explode your Business beyond belief via Linkedin

Gary Kissel primarily focuses on using Linkedin to build his business and coaches others on how to use it too.

 

Direct download: 22_-_Gary_Kissel_LinkedIn.mp3
Category:business -- posted at: 11:24am CDT
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21 - Favorite Social Media Tools

Lisa and Janet love tools to help them streamline their marketing efforts in social media.

Here are the list of tools we use and love:

  1. Hootsuite (Lisa). Why? Manage and monitor what people are saying about your brand, schedule on multiple platforms, manage multiple accounts, Hootsuite University tutorials and analytic reports.
  2. Facebook Scheduler (Janet). Why? If you are not aware, you can set up weekly, monthly, etc right inside Facebook. It is the little clock button in the bottom left hand corner in the area where you write a post. fb_scheduler
  3. Buffer App (Lisa). Why? Find content that you want to share and you can build it up in this app and schedule it for later.
  4. Friends+Me (Janet). Why? Tool to post from Google+ Profile to other social media platforms, then post to Facebook, Twitter, or Linkedin. It is guided by hashtags where you want to repost.
  5. Hashtagify (Lisa). Why? Tells you what hashtags are trending and maybe you can piggyback that trend if it works into your business.
  6. Sharegrab (Janet). Why? Shows the most engaging, viral content on specific pages
  7. Rebelmouse (Lisa). Why? Aggregates all your content into one website. It can be integrated within your website too.
  8. Canva (Janet). Why? Different layouts and images offered to create your own graphic design. Provide $1 stock images too.
  9. Where to find Stock Images? Blog.bufferapp.com/free-image-sources-list

(Janet's Blog Post on 9 apps to increase productivity)

 

Direct download: Show_21-_Social_Media_Tools.mp3
Category:business -- posted at: 6:00am CDT
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20 - Those who tell the Best Stories WIN Online

Ryan Hanley is the founder of Hanley Media Lab, an advanced content marketing agency helping companies grow their audience, to grow their business. Ryan is the producer of the Content Warfare Podcast, one of iTunes most downloaded content marketing podcasts for over two years. Ryan is also the author of Content Warfare: How to find your audience, tell your story and win the battle for attention.

He recently  in a list of 70 Rising Social Media Stars by Mark Schaefer: The Top 70 rising social media stars. We congratulate him for that achievement!!!

In this interview we discuss with Ryan:

  • Moved his show from a podcast (listen only) to a live Google+ Hangout Podcast
  • 2 camps of viewers...watchers of the videos and listeners of podcasts
  • Live vs Prerecorded Hangouts
  • Capturing attention for a brief period of time - Attention married with trust
  • Why do you do business? Telling stories
  • Cost - We will overpay if we feel we are connected
  • Make a connection, then offer a deal to get them in the door
  • Facebook - For local business, it is highly suggested to be on it
  • Idea: Post a picture of staff members and small tidbits about that person's life
  • Interruptions vs Inbound marketing - build social proof
  • People are talking about your business if your business is on social media or not, but with social media you have the opportunity to step in and correct the problem
  • Filter to core audience
  • "Digitizing the sole of your business" - Build trust first, then tell your story
  • Ryan has a new book:
  • Download FREE Chapter of Book

Action Step to take in the next 24 Hours

Think back to Day 1. What was your why of starting your business. Ask your customers why they think you should be in business. Connect the Why's to be the same thing. :)

Learn all about Ryan and connect with him at:  RyanHanley.com

 

Direct download: SMHTWMusicIntro.mp3
Category:business -- posted at: 6:00am CDT
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19 - Triberr: A Unique Platform to Connect and Share Content with Dino Dogan

Who is Dino Dogan?

Founder of Triberr. Lousy Mixed Martial Artist and a recovering Network Engineer. Pretty good singer/songwriter, trainer of dogs, and a blogger of biz. Fun at parties and a global force for badassery.

We discuss Triberr - an amazing blog sharing platform

  • What is Triberr?
  • Who's it for?
  • Content curator, connector and sharing platform
  • How did Dino come up with the idea?
  • How does it work?
  • It's about giving and sharing other's content...it will come back
  • Tribber plugin for self-hosted Wordpress
  • You want attention that comes from traffic
  • Life's an 'and', not an 'or. :)

Dino Dogan and Mike Brooks have a podcast that interviews speakers right before they are going to do a TED talk. The podcast is called Road to TED.

 

 Dino's Action Steps to Implement in the next 24 Hours:

#1: Start a BLOG. If you don't have a blog, you don't have a voice! Own your own empire!

#2: You need a Tribe to help you build a Tribe

#3: Sign up for Triberr

 

Where can Dino be found?

DinoDogan.com and Triberr.com

Twitter Handle: @dinodogan

 

Direct download: 19-DINO_DOGAN_INTERVIEW.mp3
Category:business -- posted at: 6:00am CDT
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Mike's Company: Nuclear Chowder Marketing

Mike helps small businesses with their online marketing. He will build websites, mobile apps, manage search/inbound marketing, social media. He has a very hands on approach. His mission is his client's success.

He is a blogger, podcaster and speaker for hire. He loves helping folks succeed. As the owner of a martial arts school for over 10 years, he knows how hard it is to run a small business.

 

Here's what is covered in the interview with Mike Brooks:

 

  • Why he named his company 'Nuclear Chowder Marketing'.
  • It's important to stand out!
  • You have 2 seconds to get people to pay attention.
  • You either tell your story or someone else will.
  • Myth: Content is suddenly important. It's always been important.
  • Tell stories - People like to learn from stories
  • When you are referred to someone, what do you do when you get their name? Google? Facebook?
  • If your competition has a better story, you could lose business to them
  • Guts of what you should do on a daily basis is marketing...working on making sales!
  • Focus on your current customers
  • What should you write about? Talk to your customers to find out what to write about.
  • Talk about what is going to answer a question
  • Everything is mobile - Invest in Mobile

 

Mike's Tip to take action on in the next 24 hours:

Make sure that their marketing messages are dialed in for conversions. Assess your website on desktop AND mobile.

 

Where can you find Mike Brooks?  His website: Nuclear Chowder Marketing and on Twitter @michaelsbrooks

Direct download: 18_Mike_Brooks_Interview_Show.mp3
Category:business -- posted at: 6:00am CDT
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17 - Shout In The Right Direction

Nick is the owner of Tech Nick Creative, a web marketing company in Minneapolis, MN. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College, Argosy University, and North Hennepin Community College. He just release his new social media book called "Shout in the Right Direction."

 

What we cover in this interview with Nick:

  • Connect with Nick on Twitter: @nickrosener
  • New Book: Shout in the Right Direction
  • Biggest Challenges - figuring out your segments
  • Once you figure out your segment, think about where they hang out
  • Each social network is like a different language
  • Maybe you shouldn't be trying to use every platform
  • Imaginary Sales Person Exercise
  • Tracking Systems - Hootsuite
  • Have everything come back to the marketing segments
  • What is your core purpose for being in business?
  • Campaign calendar (instead of an editorial calendar)
  • Narrow campaign to a specific goal
  • Different types of metrics to measure

 

Action Steps to take in the next 24 hours:

Make a campaign for 1 month. 1 basic thing. Write down a Smart Goal. Then write down the ACTION PLAN.

Implement this in the next month.

Reach out to Nick or his co-author Eric on Twitter: Use #shoutbook

Find this book on Amazon - Kindle or Paperback

 

Direct download: 17_-_Nick_Rosener.mp3
Category:business -- posted at: 6:00am CDT
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Lisa and Janet discuss image ideas and why to use images in this post. If you are interested in all the slides from this show and the 1st part of the series, they are available at SocialMediaHangoutTime.com/Guide. You will also receive our Social Media Content Guide when you sign up, so lots of great information for you. Janet starts out by reading 5 stats for Marketers to Consider on using images from the book, The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio.

5 Key Stats from the book:

  1. 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60, 000 times faster than text.
  2. 40% of people respond better to visual information than to plain text.
  3. Studies have shown that the average modern adult attention span is somewhere between 2.8 seconds and 8 seconds.
  4. The visual networks Tumblr, Pinterest, and Instagram all grew during 2012, dubbed the "the rise of the social web" by ComScore.
  5. 94% more total views on average are attracted by content containing compelling images than content without images.

10 Image Tips Covered:

  1. Ask your fans to share their photo moments.
  2. Share a picture of management taking part in the day to day operations.
  3. Offer a Series of Photographs. Focus on a specific subject or timeframe of importance to your audience.
  4. Share an image to celebrate a milestone for your business or organization.
  5. Word images aren't made for paragraphs of texts so edit the message and keep it to no more than a sentence or two.
  6. Check text color that contrasts with the background you're going to place the text over.
  7. Choose images with areas that lend themselves to have text added.
  8. Turn the answers to your FAQ's into an Image.
  9. Teach a lesson using an infographic.
  10. In order to trace a word image back to your business, make sure that the last step you do when creating the image is to add a mention of your business somewhere on the image.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free. Ways to subscribe to the Social Media Hangout Time Show or Podcast:

Direct download: Lisa_and_Janet_-_Images_Part_2_Podcast.mp3
Category:business -- posted at: 8:29am CDT
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15 - Ways your Business can build Authority with Brian Horn and Jack Mize

Brian Horn and Jack Mize are interviewed in this show.  Brian is a best-selling author who has helped many top celebrity entrepreneurs in the world with the online branding, search engine optimization and internet marketing.  Jack is a speaker, author, trainer and one of the most respected and sought after Online Media Marketing Strategists for small business owners and and local marketing consultants.

They discuss how they teach people how to build authority.  They have a show called Authority Alchemy.

Core of an authority...start thinking of yourself as an educator and advocate for your customer's success.

Some major points covered by Brian and Jack in this interview:

  • Be an educator and advocate for your client's success
  • Move how you introduce from 'I am...' to 'I help...'
  • Be authentic, show flaws, not be afraid to be a real person
  • Story lines - Brian's '90210 Formula' - 5 is the magic #
  • Create anxiety and curiosity to your target market
  • Using Profile on Facebook vs Page on Facebook - Brian explains how he uses his profile
  • Use humor and use motivation in your posts
  • Not using your profile to sell, but make people want to buy

Action Steps to take in the next 24 hours

  1. Jack's Tip: Focus on your current customers and give them a reason to have them want to refer you to your family and friends.  Go to your 'About Me' on Facebook and other social sites.  Make sure it is reading 'I help...' vs 'I am...'
  2. Brian's Tip: Head to become a contributor on CNN. Link is ireport.cnn.com.  Apply for an account.  Post a news story.  Post it.  Share link of story and now you have the authority of being on CNN.

The authority marketing really does work! Little things can

FUN NOTE:  Around the 8 minute mark in the video, Kimmy cracks a funny joke to Jack. ;)

Direct download: 15_-_Brian_Horn.mp3
Category:business -- posted at: 8:57am CDT
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Kimmy and Janet interview Nathan Latka, Founder & Chief Executive Officer of  Heyo.com.

Heyo helps businesses market on Facebook. We work with over 2,000 customers and brands on a monthly basis with over 100,000 total users. - 147% revenue growth from FY1 to FY2.  Named a top tech trend for small businesses by The Next Web and also Featured in Facebook Marketing for Dummies.

 

In this interview we cover:

  • How Nathan came up with the idea of Heyo
  • What does Heyo offer?  Who is it for?
  • 1.2 Billion unique users logging into Facebook per month
  • How to use Heyo to capture emails, drive engagement, drive sales via Facebook and other social sites
  • Drag and drop campaigns that saves time and money
  • New Contest Campaigns
  • Is it mobile-friendly? Yes! Why that's so IMPORTANT!
  • Goal is to convert into leads
  • What are the best 3 apps (tabs) to set up for a small business?
  • How simple Heyo is to use - No coding needed
  • How Heyo can help a business stand out and be unique
  • How a business got 17,000 impressions and collected 4,500 email addresses on a campaign that took less than 30 minutes to set up!  Conversion with no ads was 25%!

Action Step a Business should do to take action in the next 24 hours:

  • Head over to Heyo.com and sign up for a FREE account.  Use the 1st contest you see on the upper right.  Set it an offer and test it out!

Want to run a Timeline contest?  Try Heyo's Timeline Contest Creator:  Timeline Contests Heyo App

 Head to Heyo.com to try it out for FREE today!  

 Why does Janet recommend and use Heyo herself?

  • Simplicity
  • Great customer care

Connect with Nathan:  On Twitter - @Nathanlatka  or @Heyo

Chat or Call them anytime at 1-800-884-8640 - Chris, Brooks, Wes or Nathan

Direct download: Using_Heyo_to_Increase_your_Conversions_on_Facebook_with_Nathan_Latka.mp3
Category:business -- posted at: 7:18am CDT
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13 - Tips to Improve your Facebook Reach & Engagement with Grandma Mary

Yes!  Grandma Mary came on our show and boy did we have a fun time of learning!  She had so much great advice to simplify your Facebook marketing strategies.

Who is Grandma Mary?  Here's a little secret...she is really Andrea Vahl.  (We discuss how this came about on our show)

Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.  She specializes in teaching Facebook marketing and Facebook advertising to businesses all over the world.  She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer on her site at www.AndreaVahl.com.

Points discussed and taught by Grandma Mary:

  • Don't be afraid to be different.  Have fun with what you like doing.
  • How Andrea got started with Grandma Mary
  • The drop in organic reach for Facebook Page owners
  • Types of posts that help your page get seen - she talks about how she did a specific test putting Facebook, Twitter, Google+ up against each other
  • Types of posts Grandma Mary suggests (Top 2 types) - #1: Photos #2: Link Posts
  • Humor Posts work well - People are on Facebook to have fun
  • Time to pay to play
  • Her Facebook ad training program:  FBAdvertisingSecrets.com
  • Ads Manager vs Power Editor - Blog Post: When you Need to Use Facebook Power Editor and When you Don't
  • Budget with ads -  Blog Post: How to Set your Facebook Ads Budget
  • Using ads to move people to your email list
  • Tracking your ad conversions
  • Offers to use on Facebook
  • Test and Track 
Direct download: 13-_Grandma_Mary.mp3
Category:business -- posted at: 6:00am CDT
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12 - 10 Image Ideas for Social Media with Janet E Johnson & Lisa Saline

 

In this video/podcast, we walk through 10 ways to use images.  Here are the 10 ways that we cover.

  1. Post a picture of your open sign and caption it with your hours
  2. Create a guessing game using teaser images
  3. Showcase a product with multiple color selections and let your customers indicate the best choice
  4. Entertainers, post still images of an upcoming video shoot
  5. Use a split panel image and ask what option is their favorite
  6. Post a series of sneak peak photos that show part of a new product
  7. Display your mission statement over a staff/location photo
  8. Post a photo about a local event that you attended
  9. Post a photo of your team hard at work
  10. Post a photo and invite users to share their best idea for a caption. (Not included) - 
Direct download: Show_12_-_10_Image_Ideas_for_Social_Media.mp3
Category:business -- posted at: 6:00am CDT
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11 - Simply Create your own Graphics using Canva with Melanie Perkins

Melanie Perkins is CEO and co-founder of Canva, an online platform that makes graphic design amazingly simple for everyone. Since launching six months ago, more than 1 million designs have been created using Canva by 320,000 users.

Previously, at 19, Melanie founded her first company, Fusion Books, an online design system for schools to create their yearbooks. Fusion Books is now the largest yearbook publisher in Australia and recently expanded to France and New Zealand.

 

We start the interview discussing their new big announcement that Guy Kawasaki became part of their team!  They actually met through a tweet, so it shows the power of social media.  Click here for full details on this announcement.

Some of the other areas we cover in this interview:

  • Why Canva was created?
  • The use of Canva for Designers
  • Affordable stock images
  • New Pinterest Layouts in Canva
  • Walk-through of the 23-second guide - Video Demo
  • Branding your business through images - consistency
  • Canva's Design Tutorials
  • Pinterest layouts walk-through
  • Her advice: Just dive in and try it!
  • The copy method

To sum it up, Canva saves people time, money, energy!

Direct download: 11_Full_Show_-_Create_Images_with_Canva_-_Interview_-_Melanie_Perkins.mp3
Category:business -- posted at: 6:00am CDT
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10 - How to Grow your Business using Google+ Interview with David Foster

David Foster came from a construction background, but realized his body would fall apart.  He started with building websites.  He even created custom pages on MySpace. He launched Fan Page Engine and with the industry of the Facebook apps, he moved over to Google+ and is now working with GeekBeat.tv!

Here are some nuggets from the interview with David Foster.

Tool that posts from Google+

Tool to post from Google+ to Facebook, Twitter and/or Linkedin is Friends+Me.  With Friends+Me you can control where the post is pushed to with a #hashtag.

As a local business using Google+ links to Google Places.  This can be a main place for potential customers to find you.

Specifics to do on your Google+ Page:

  • Submit photos and tag themselves
  • Visual Branding and Posts
  • Fill out your profile information fully
  • Fill out your hours
  • Get reviews

How did he get circled by over 5,000 people in a very short amount of time?

  • Respond to every comment
  • Search for hashtags in his area where he wants to find conversation
  • Picky about who he adds

Who is Google+ for?

Any business who focuses their efforts there.  If you focus there, you will see success.  Commit to one and follow through. Set a schedule and stay consistent.  It takes time to build it.  But if you stay consistent, it will grow.

Why is Google+ scary?  So many facets, but it really is basic if you break it down and shut off some of the noise.

  • Circles
  • Hangouts
  • Events
  • Communities

David is teaching people how to make Google+ a better experience with all the above.  Circles makes it so organized.

He is now with GeekBeat.tv.  How did he find this gig?  Google+, of course!  Be sure to circle David on Google+.

Direct download: David_Foster_-_Show_10_Intro.mp3
Category:business -- posted at: 6:00am CDT
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9 - Content Calendar Strategies with Pamela Muldoon

Content Calendar Strategies with Pamela Muldoon

What is a content calendar?  Why do one?  Is it really necessary?  What tools can help with the content creation?  All these questions and more are answered in this podcast with Pamela Muldoon.

Who is Pamela Muldoon?

Pamela is Principal of Next Stage Media Group, a marketing consultancy firm specializing in content strategy, implementation and measurement. Head here to learn more about Pam and Next Stage Media Group.

Pam discusses how to set up a content (or editorial) calendar strategy for all your online marketing.

We discuss the below list of tools that will streamline your efforts:

We also talk about specific strategies:

  • Setting a Timer
  • Breaking down the overall year into quarterly chunks
  • Breaking down your calendar into monthly segments based on your quarters
  • Prescheduling Posts

 Want more content ideas?  Download the Ultimate Guide to Social Media Content Creation.

Direct download: 9-Interview_with_Pamela_Muldoon.mp3
Category:business -- posted at: 7:56am CDT
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Images in Social Media can Grow your Engagement and your Business - with Lisa Saline and Janet E Johnson

Images in social media have an amazing effect on your marketing.  In this episode, Lisa Saline and Janet E Johnson discuss how images can tell stories in your social media. A picture can tell 1,000 words!  Using images to convert your social media efforts into cash!

We discuss ideas on these different types of images:

  • Funny images
  • Eye-Catching images
  • Tips on images
  • Quotes on images
  • Office and Business images
  • Infographic images 

Can you remember what the image is we talk about with the lady and some quote we talk about during the funny images part?

We also discuss our Kimmy and Miss Piggy image that we posted just to have a bit of fun since the Muppet Movie was coming out.  If you missed it, here it is again for you.

 

Direct download: J_and_L_-_Images_-_Podcast_Intro_1.mp3
Category:business -- posted at: 7:00am CDT
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7 - How to Build a Cash Generating Side Business using Social Media with Angela Brooks

Angela Brooks is a former burnt-out mental health nurse who is now a nurse educator, thriving business owner, and online marketing trainer. She is married to an amazing man who has supported her continually on her business journey. Angela is also the mom of two busy boys who are very active in sports (including travel baseball!). She quickly learned how to take her business “on the move” so she could attend her sons’ games and practices.  You can learn more about Angela and her products on her site at: AngelaBrook.com.

What we covered in this interview:

  • How to build a side business using ONLY social media
  • How to schedule posts so you can live your life
  • Specific Blogging/Social Media Process
  • How she uses her unique voice and stories
  • How she went to a top position in her company in 3 years (using social media, of course), when normally most take 10 years to get to that level
  • What her new coaching product is about
Direct download: 7-Interview-Angela_Brook.mp3
Category:business -- posted at: 7:00am CDT
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6 - Simple Twitter Strategies to Grow your Business

You really can build new connections through social media! Janet and Nick met through Google+, now they have a face-to-face chat on a hangout!

Here are some things that are covered in this interview:

  • How to set up Twitter Lists
  • Nick's new Twitter training program: Zero to Twitter
  • The excuse of not having enough time for social media
  • How to use Hootsuite to create lists on Twitter and monitor all social sites
  • Using Hootlet

Where can you find out about Nick Ellison and his products?

He has a FREE social media blueprint you can download:  nickellison.net/blueprint

Here's his new program:  Zero to Twitter

Direct download: 6-Interview-Nick_Ellison.mp3
Category:business -- posted at: 7:00am CDT
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This interview with Mike O'Neil discusses how to make your Linkedin Profile stand out

  • Formula for Success on your profile pic:  Get it cut-out.  Put in a .png file.  Put something as part of your brand behind you.  This will give people a little more attention.  2 Excellent examples: Ron Noden and Pam Demmer.
  • You can put more than one picture.  At least have 5 pictures. Top 2 Pictures are most important.
  • Media Wall background - perfectly blurred
  • Predictions about Salesforce.com (they own Jigsaw.com) and there will be a universal dashboard connecting all the platforms 

Mike shares about his upcoming book, Rock the World with Linkedin Version 3.  

Direct download: Interview_-_Mike_ONeil.mp3
Category:business -- posted at: 11:39am CDT
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Who is Sebastian Rusk? Sebastian has developed a very unique approach to creating vibes and making noise for brands via social media.  His role as an author, emcees, speaker, influencer, personality for brands and social media strategist has enabled him to influence those around him.  His forte has been able to make his crazy ideas to reality or what makes socialbuzztv.com a reality today.  It is no mystery why Sebastian's referred to as a walking billboard and the creator of Buzz.  Now socialbuzztv.com was conceptualized and founded by Sebastian Rusk in March of 2010, so it's been a couple of years. And he's got a large background in the area of marketing online space, he's been doing it for 12 years or more.  And he has a real knack for not only thinking outside the box but showing there could be reasonable thinking inside that box.  He has a passion for social media creating buzz for brands and spreading the word on the power behind through the digital space which has been the driving force to launch socialbuzztv.com. And he has a signature look, as you can see, he has a signature look that we always see the bow tie.  So if you know Sebastian, you know the bow tie.  Sebastian's new book coming out this spring:  Social Media Sucks (If You Don't Know What You're Doing).  So, can you expand on that, how you came up the name of that for your new book coming out? In this interview we discuss:

  • how to write a book with the help of Advantage Media
  • social media interactions, how the world has changed to meeting so many people first online, then we meet face-to-face!
  • being authentic and not hiding behind your business.
  • why does Sebastian wear a bow tie?
  • socialbuzztv.com
  • standing out in this busy social media world

 

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Terry Bean

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2 - 10 Social Media Tips That Work

Janet Johnson and Lisa Saline talk about 10 social media tips that work. 

Direct download: 10_Social_Media_Tips_that_Work.mp3
Category:business -- posted at: 11:00pm CDT
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