Business Growth Time

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Who is Keri Jaenig?

• Top Social Media Campaign for State of Ohio Tourism, 2013 (Managed)
• Commendation of Social Media Attainment by State of Ohio Senate, 2013
• Honorable Mention, Small Business Influencer Awards, 2013
• Achieved a #1 ranked answer on Quora: How Can You Tell A Good Social Media Strategist From A Bad One Before It’s Too Late.

Her clients typically experience increased traffic to their website, significant fan and follower engagement, new lead generation, collaborative strategic alliances, and even awards given by respected sources of their industries. Those Keri has mentored have seen lucrative growth. From another social media professional:

“You pushed me to bring my A Game to the table in running my company in ways you will never fully grasp. You keep me motivated to do my best work every day.” Keri writes regularly at her own blog, ideagirlmedia.com, SteamFeed, Search Engine People, and she has been featured at Forbes, AOL Small Business, Social Media Today, Business Insider, as well as other leading social media and marketing online publications.

What we discussed in this interview:

• Ways to build an email list. We cover ideas such as Facebook, webinar, training event, real-life event, website/blog
• The website/blog is the place to start
• Need a balance of quality and quantity
• Aim for quality AND quanity
• Visual content grabs attention
• We have 3 seconds to get attention
• Dabbling in using .gif's grabs attention
• What is your purpose for being there?
• Provide Value
• Need value and creativity
• Where is your audience
• Feature customers, tell stories and post to social sites like Instagram
• Using Special Characters
• Variety of type of posts - text only, shared post, blog post, image post
• Look at analytics so you know what is performing well
• Set up an editorial calendar - tie content with theme
• Facebook prefers things in alphabetical order
• Watch what competition is doing and don't do that
• Be the authentic you
• New Baby, Congratulations, etc...is supposedly at the top of news feed - she did a test
• As a general rule, follow a plan

 Action Step to take in the next 24 hours:

Try out the social media tool called Canva. They pre-size the images for social media.

Do hashtag research in your niche. You can use hashtagify to do this.

How can you get in touch with Keri?

Twitter: @keriyaenig and @ideagirlmedia

She also has a new program with a collaboration of businesses called Likeable League Inner Circle.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

• Click here to subscribe via iTunes.
• You can also subscribe via Stitcher, Libsyn and SoundCloud

 

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Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe. 

 

Rather read?  Head here for the full transcript

How to get leads and grow your business with Webinars with Josh Turner

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Who is Josh Turner?

Josh Turner is the founder of Linked Selling, a B2B marketing firm specializing in fully outsourced lead generation campaigns, as well as Webinarli.com, which specializes in webinar lead generation. His company represents clients in the US, Canada, UK, Asia, and Australia, in a wide variety of industries.

Josh's company also operates LinkedUniversity.com, an online training program for LinkedIn marketing, as well as Webinar University, where you can learn how to grow your business using webinars. He has been featured in the Huffington Post, Miami Herald, and many more national publications.

What we covered with Josh:

• Webinars grew his own business at first
• They had been generating thousands of leads a month by doing webinars before he launched Webinarli
• What types of businesses best for using webinars? (Not Kimmy's type of business, unless she wants to position herself as a coach to other salon owners). Targeting other people within the business world (not the best fit for a retail establishment)
• Best way to target: combination of Facebook and Linkedin advertising, with a little bit of organic using Linkedin and email. Highly targeted on Google too.
• Get people to a free webinar landing page for them to sign up. Maybe some bonuses.
• After webinar, try to follow up with a phone call. This has worked really well.
• People like to talk to a real person
• Josh prefers GoToMeeting Webinar system
• Test webinar products out before going live with your audience so you are comfortable and know they work
• Google Hangouts have some webinar systems that interconnect with the hangout
• Webinar University - one funnel webinar breakdown case study - John Lee Dumas is doing a great job of this
• If you want to be on video during presentations, look at the Hangout option. Sharing slides the better option is GoToMeeting.
• When calling, how do you collect phone #'s? You don't want to ask for too much information at first. 2nd step is to add the phone # test reminder option. If you don't have their phone #, have a virtual assistant find their phone # using their name and email
• Integrating all the different pieces
• B2B world - Linkedin is where it is at
• Build a relationship with prospect before you go for the sale
• Putting webinars on auto-pilot after the fact is a huge benefit
• Prioritize according to what is working

24 Hours Take-Action Steps

Never done a webinar or doing webinars and want to up your game?  Find people in your space doing it well and watch what they are doing. You don't have to copy exact, but piggyback and be yourself.

How can you connect with Josh?

LinkedSelling.com

Webinarli.com

Josh's Linkedin Profile - Connect with him there

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

• Click here to subscribe via iTunes.
• You can also subscribe via Stitcher, Libsyn and SoundCloud

What Janet and Lisa discuss in this Show:

• Challenges are opportunities
• What makes technology hold people back and how to overcome technology issues? Don't be afraid to ask for help and don't be afraid to spend money
• What makes Google+ different than any of the other platforms? #1: You can actually see what you are interested in due to the organization
• How to organize your Circles, view the specific circles and how to email your circles
• What type of business should be on Google Plus?
• If you have a Gmail account, you are on Google Plus, so you should make sure you add your profile picture and details about your company. Many people do not even realize this.
• Google Plus vs Google Places vs Google Maps vs Google Plus Local ...what are all these broken down????
• A business needs to make sure their Google Places listing that shows on Google links to the right Google+ page. (Explained how to find this in the video)
• Record video through Google Plus with HOA's (Hangouts on Air). We cover some ideas on how to create videos with these hangouts.
• The Google Profile (or Page) needs to be linked to the proper YouTube channel
• Hangouts have more power on YouTube than a regular video uploaded to YouTube
• HOA's can be public or private
• Hangouts on mobile
• Lower 1/3 image - how to set it up (we explain how to set this up...step by step)

Action Steps to take on Google Plus in the next 24 hours

Take an existing Gmail account (or set up a new one if you do not have one). Set up your Profile on Google Plus that is linked to that Gmail account. Fill in the information, links, contact information and your PICTURE...a good headshot (otherwise you are a blue head).

Create a couple circles and start circling some people you know and want to connect you.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

Ways to subscribe to the Social Media Hangout Time Show or Podcast:

• Click here to subscribe via iTunes.
• You can also subscribe via Stitcher, Libsyn and SoundCloud

 

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe. 

Who is Gary Loper?

Gary Loper is a recognized Twitter expert, mindset coach, motivational speaker, trainer, former talk radio host, life and business coach, and highly respected entrepreneur, helping people master the business of life by Building Better Relationships.

In addition, Gary’s strong background in marketing and sales, and his 30+ years of superior customer service and 15 years of direct sales adds more depth to who he is. He teaches his audience strategies and tactics on how to become successful, to produce and maintain positive solutions, to stay in a positive mindset, and attract and manifest true wealth. He empowers people to discover their hidden assets, develop confidence and create better relationships with themselves first, before creating life and business relationships.

With 160,000+ followers on Twitter he has built a huge following based on adding value to people’s lives, sharing his knowledge, beliefs and philosophies in his messages. He has incorporated into his platform ‘Just for Today’ messages, inspirational messages that have helped people renew their hope.

What’s more, Gary has worked with some of the top coaches in the world including Bob Burg, Loral Langemeier and Eric Lofholm. He is platinum certified with the Eric Lofholm Selling System, and a certified Go-Giver Coach through Bob Burg International, and a certified ‘YES! Energy Coach’ through Live Out Loud. Studying from some of the top teachers in coaching, business and financial development, he now has a deep well of tools to assist entrepreneurs to create an abundant business as well as becoming an even better person for themselves, their family, partners, and all the lives they may touch.

What did we cover with Gary in this interview?

• Relationships affect our entire world - work on ourselves first
• People are going to do business with people we know, like and trust
• What differentiates me from everybody else? Consumers are looking for a connection
• How Gary got started on Twitter
• Talk to people vs broadcasting on Twitter and social media
• Let others you'd like to connect with know you exist - get to know each other
• Don't ask for marriage on the first date
• It's not B2B or BtoC...it's P2P... People to People - It's about building connections
• How can I serve you? How can I help you first?
• Blend the leverage of technology - schedule/automate some things
• Create lists on Twitter to follow conversations that you want to add to the conversation
• Write posts that answer other's questions and solve their problems

Action Step to take in the next 24 hours:

Twitter Profile - Most valuable real estate on Twitter. Current picture/headshot of you smiling. 160 characters in profile. These words should be your keywords that people are searching for. These are indexed on Google/Bing/Twitter search. Take out the non-usable words. Jam it full of action words.

How can you get in touch with Gary?

He is the author of 3 eBooks: Master the Twitterverse, Guide to Getting More Followers, and 37 Keys to Building Better Networking Relationships and 20 Secrets to Building Better Love Relationships.

Bring Gary to your conference, speaking engagements, organizations, networking or meet up groups, chambers, or invite him to speak on your BLOG Talk Radio. Schedule Gary to speak at your next event. Or, call 727.374.7652 or email him: Gary@GaryLoper.com.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free. Ways to subscribe to the Social Media Hangout Time Show or Podcast:

• Click here to subscribe via iTunes.
• You can also subscribe via Stitcher, Libsyn and SoundCloud

  Help Us Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet. If you enjoyed this episode of the Social Media Hangout Time podcast, please head over to iTunes, leave a rating, write a review and subscribe.    Rather read?  Head here for the full transcript