What we discussed:

  • Tip# 1: A buy-right away app you can use on Instagram for $1.99 called the Legend App. This let's you take an image and put in texts for animation.
  • Tip# 2: Stay consistent with all that you're doing, specially in marketing.
  • Tip# 3: One of the best ways to build rapport is to listen first. Honor the people we're communicating with and let them speak first.
  • Hitting Like is the lazy way of interacting online, still it's interaction.
  • Facebook has the reply feature both on profile and pages.
  • Tip# 4: A good way to build rapport is find a common ground. Find things that you both share as an experience.
  • The concept of RelateVertising is finding a common ground, where it is the core of being able to relate with the people you want to.
  • Tip# 5: Ask the right questions.
  • Tip# 6: Be respectful of time, not just theirs but yours, too.
  • Tip# 7: If you're in a conversation whether it's online or real world, actually be part of it, the idea of being present.

If you have’t joined us on Facebook, you may at Business Growth Time.


Direct download: 55_-_Building_Rapport.mp3
Category:business -- posted at: 8:30am CST

Background of Keri Jaehnig: Keri is the founder of Idea Girl Media. Received Honorable Mention in the Expert category, 2013 Small Business Influencer Awards. Featured author at SteamFeed, contributing author at Search Engine People and Social Media Today. Administrator of the Likeable League Inner Circle.

What we discussed:

  • One of the speakers at the LadyBlogger 2015 event last April in St. Louis, MO, sponsored by The Women in Biz, and spoke about Secret Formula For Promoting Blogs With Social Media.
  • As a general rule, when posting to social media, you have to recycle content and continue to share it.
  • Twitter would be the most conducive social platform to promote anything.
  • The golden nugget form of social media is publish your blog then syndicate on all of your social platforms - YouTube, Pinterest, Instagram, Twitter, Facebook, LinkedIn, etc.
  • Post your blog to Twitter possibly 3 to 4 times, depending on your following.
  • The key is to give it a different title/subtitle, giving people a fresh view and be thinking of what is your audience doing at that time.
  • When you post a blog, you want to think what your audience's psychology is at the time of day.
  • Utilize link shortener such as HootsuiteBit.ly in Twitter.
  • Use hashtags in tweets to help you gain followers and attention.
  • Continue to recycle content as long as it's relevant.
  • When sharing a post, introduce it or describe it for people to know your thoughts or comment about it so people may interact and engage with you.
  • There is no icon to share to Instagram however you may put the blog photos in SlideShare and perhaps put in the description like you posted it in  your social network or perhaps link in your bio.
  • You may also post an image in Instagram where the link is on it.
  • You can link your Facebook pages to your Instagram account and switch between your pages and profile.
  • Do not abandon  your own blog simply because you may create content in social networks. The reason for this is you own your blog and you make the decision for that platform.
  • Don't put in a long post in LinkedIn because people's main goal being there is to network.
  • If Google+ is not our major social platform then we, at least, need to have presence there.
  • Google+ is a good place for social media professionals and online marketers to interact.
  • If all of your effort is put out there once, taking into consideration the time it takes to create content, that's a lot of time for little rewards therefore you need to share them more.
  • Utilize content scheduler like Hootsuite or Buffer so to streamline your content marketing.
  • BundlePost, an advance content scheduler may also serve as content bank.
  • Another strategic way to share content is through Triberr.
  • Be part of the group, Likeable Inner Circle where people can collaborate and learn social media.

Where to find  Keri: 

If you have't joined us on Facebook, you may at Business Growth Time.

Direct download: 54_-_Keri_Jaenig_Podcast.mp3
Category:business -- posted at: 8:30am CST

What we discussed:

  • Have a change of scenery in your work every now and then, it makes a difference.
  • Or maybe bring something rejuvenating in your workstation to give you a kick during the days.
  • Believe in your #selfie shirt available from TeeJohnson.com where there are a bunch of fun little ones and even create your own hashtags and shirts.
  • Networking is about what you can do for me, what I can do for you and most importantly what we can do together.
  • When doing a business, figure out what you're looking for and they become your target clients. These are the best people you are going to work with.
  • Your target partners would be the people selling to your target clients.
  • Tip# 1: Find your niche. Narrow it down to specific businesses and don't go after generic businesses. Know who you want to work with.
  • Want to be the first person that people would think of when they hear an opportunity for you.
  • It is counter intuitive if you're asking for anyone but you'd be way better asking for more specific people.
  • You're doing a disservice to yourself, your potential clients and the referrer by being broad and generic.
  • Facebook ads, when you use it, would need to know the specific target market for your specific product.
  • The trap of entrepreneurship is you're always looking at how do I make more money.
  • You create additional sales channels by giving referrals out.
  • Happy clients are the best clients.
  • Tip# 2: Find clients who will pay you on time, though you'll only gauge this as it happens.
  • Tip# 3: Find businesses where you can have more opportunities and build more.
  • Membership programs are good for creating the residual.
  • The ask is something concise, specific, to the point and thrives at the heart of the matter.
  • The main purpose of asking is to allow for the right people to show up.
  • Basic content of the ask: It contains your name, your business name, your business category and then who's the one person or one company or one idea that if someone in the room could connect to you right now will absolutely make your week.

Action steps:

  • Create your ask to be around 15- 20 seconds and practice that in a video.
  • When you've created your ask video, put this in your LinkedIn profile.
  • Figure out 3 to 5 people who you absolutely need to meet to grow your business and start incorporating that into your ask.
  • If you have't joined us on Facebook, you may at Business Growth Time.
Direct download: 53_-_Networking.mp3
Category:business -- posted at: 8:30am CST






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