What we discussed:

  • We've discussed how to work an event and what you need to do after the event.
  • When attending an event, collect business cards.
  • Terry's tips on notes to put/write on the cards:
    • Who you meet.
    • What you talked about.
    • Where you where.
    • What's the next step for follow up.
  • Tools you can run on your cellphone like CardMunch or CamScan so you can take a picture and write notes directly to your phone.
  • The goal of collecting cards is get those you want to follow up with and not get everybody's.
  • Key to business cards: don't focus on passing out your card, instead you want to make sure you get theirs.
  • On business cards: collect more than you give out.
  • When in networking events, don't dump on people what you do but instead find common ground which would be the building block for a relationship.
  • Limit conversations to few minutes.
  • Don't automatically add people to your email list for a permission-based marketing.
  • Tell people you have an email list, the topic of what you're doing and ask if they'd be interested in it.
  • BNI - Business Networking International, goal of the group is pass business within in the group.
  • Figure out your goal before going to a networking event.
  • Networking events can be compared to planting and harvesting seeds.
  • Tip# 1: go with a need that somebody can solve.
  • Simple rules for follow up via any medium (phone, email, social media, etc.) is to tell people
    • Where we met.
    • What we discussed.
    • Next opportunities that could be there.
    • Suggest for a way to communicate further.
  • Never underestimate the value of a phone call for your next meeting.
  • Do follow ups within the next 72 hours or within 2 weeks.
  • People's favorite subject is themselves.
  • You may talk about what you do by telling them why you do it because that's where the passion is.
  • Tip# 2: Tell people who you do what you're doing for.
  • Tools to use to collate business card details:
    1. Scannable by Evernote
    2. Trello
  • It's okay to follow up late if you had a conversation that may stick to their mind.

Be sure to join us in our Facebook group: Business Growth Time.

 

Direct download: 66_-_Network_Events.mp3
Category:business -- posted at: 9:00am CST
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  • Testing out the show using Blab.im
  • Blab is more fun, more conversational.
  • Periscope has gotten pretty crowded.
  • Blab perhaps need to categorize the streams as currently it's just tech and general. Categorizing makes it easy for people to find what they need, eventually.
  • Biggest area for online business is building the email list by first giving something for free then on the backend focussing on Facebook to market.
  •  You may email direct to the people in the list however when you have a new product, service or other specials, is to break it down to 4 areas thru Facebook ad;
    1. Load email list to Facebook ads and target the list.
    2. Target Facebook fans only.
    3. People who have visited your site by using a tracking pixel and creating custom audience for them. The list of people is building up in the custom audience on Facebook.
    4. Create a lookalike audience that mirror the audience you already have.
  • Targeting them directly through the ads because you don't have to re-sell yourself because your fans have an idea of who you are already, same thing with those who have subscribed to your email list.
  • You may market all sort of things, i.e. shirts, programs, but not so much on social media services we offer. Programs will be something they buy so they may log in and watch videos and learn from the materials.
  • Terry credits his most of his success, the most opportunity and ability to have little level of influence is his ability to be connected, same as the title of his book.
  • TEDx Detroit talk on 6 degrees of connectedness by Terry;
    1. Yourself - understanding who you are and core of your being to know your purpose.
    2. Others - to have relationships.
    3. Technology
    4. Planet
    5. Universe
    6. Bliss
  • The old-fashioned networking is also doing good for Janet's sales recently by going to events.
  • Take the old-fashion networking to the next level by offering consultation then offer an incentive to purchase.
  • People that are having second thoughts takes a while to get to places.
  • As per Terry, to succeed in business you got to have the right combination of brains, balls and bs, specially when getting in front of the camera.
  • When online, 1% creates the content, 9% comments and adding to the discussion while 90% just sit and reading it though they are engaged, learning and getting something out of it.

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: 65.mp3
Category:business -- posted at: 9:00am CST
Comments[0]

What we discussed:

  • Tested out new platform with Stephen Caggiano called Blab.im.
  • The plaform has the ability to have 4 people in a session at one point.
  • Issue with getting 4 together at one time is talking over each other, one obstacle to look out for, but in general it would be a powerful tool.
  • Four participants' faces are shown at once, kind of the the Bradey bunch, unlike in Google Hangouts.
  • Another technical issue to look out for is the audio where it may not be turned up appropriately without disrupting other users.
  • Blab.im and Google Hangouts utilize same hardware (laptop, phone).
  • Blab cannot be recorded and put into YouTube for the SEO side of things.
  • Blab is live interaction, even have the ability to comment back to those commenting even as a presenter by typing back in the thread of conversation.
  • With Periscope you can't really engage with people without aide of tools
  • Katch.me is a tool that saves your replays so you may go back and engage with the people who commented on your Periscope. Katch.me will take you to Twitter where you may send messages.
  • Using the right tools with the applications (Periscope, etc) can make it as a marketing tool.
  • There are already 3rd party developers creating apps to use in conjunction with Blab.im to get it more powerful and user-friendly.
  • Blab.im in not available in the App Store yet.
  • People can come and join in the sessions. The host has the ability to allow different people into the conversation up to 4 people.
  • With Blab, host has the ability to boot people out, too.
  • You can schedule a session for people to know and come.

Be sure to join us in our Facebook group: Business Growth Time.

Direct download: Review_of_Blab_Podcast.mp3
Category:business -- posted at: 7:18pm CST
Comments[0]

What we discussed:

  • You may want to keep your Periscope (live streaming) short, say 5-10 minutes specially if you want to re-purpose it on your YouTube channel.
  • Naming your company (business) is important as you would want something to represent who you are and what you do.
  • If you are marketing yourself, say a speaker, coach, author, consultant, etc, you may want to pick your name as the business/company name.
  • If you are looking to be an agency-type of company then you may want to have a name other than just your name.
  • You have to humanize your brand. If you are the owner of a company you should be branding your name, too. An example would be Janet's several business (Local Likes, Janet's Marketing Biz15-Minute Social, even Business Growth Time) going under one entity which is JanetEJohnson.com.
  • Terry started with Networked Inc although his biggest is Motor City Connect. He also has #313DLove and trybean.com among others.
  • Getting your different websites under one entity and showing up as separate pages will drive the traffic to that one entity and would give you rankings through the roof.
  • Clean up your LinkedIn profile and make sure there are no broken links.
  • Auditing your website(s), top social network profiles and updating them as needed is crucial for your business.
  •  We work for all our clients and sit down with them and do strategies for them but we need to take care of ourselves as a business owner, too.
  • We should probably have a spreadsheet of all the different social media platforms and tools we use just to keep them in one place.

Be sure to join us in our Facebook group: Business Growth Time.

Follow us on Periscope:

Direct download: 63_-_Branding__Picking_a_Name_for_your_Biz.mp3
Category:business -- posted at: 8:30am CST
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