Business Growth Time

Tech Talk - SEO, Google Analytics & Video Marketing 

Background of Scott Monty: 

Scott Monty has been in the marketing game for a long time, was in social media long before it was social media. He was one of the creative heads with a small agency in Boston before joining Ford Motors to lead their global initiative for social media. Scott has the ability to engage and also to be engaged. He became an entrepreneur and recently started his business Scott Monty Strategies.

What we discussed:

• Scott mentioned Frank Eliason (Comcast) led the industry change when it came to digital customer care.
• Scott and Frank share the notion of how do you make a better experience for customers, whether through  customer service initiative, social media or anything you do in marketing.
• It is important to treat social media as some form of media but it is not quite like earned media or paid media though there are elements of both in it but ultimately about building relationships.
• Social media is building relationships with your colleagues, competitors, customers and people you want to reach.
• Scott thinks social media is not a selling tool but a branding and awareness-building tool.
• Have a good product.
• Have engaging contents, stuff that connects with people emotionally that causes them to engage though not about talking about yourself.
• Speak like the audience that you're trying to reach to build rapport and trust.
• Apply your listening skills twice as hard as your talking skills.
• Monitor the stuff that's coming in, what's being said about you and your competition.
• Scott quoted Adrian Parker (VP - Patron Tequila ) who said, "...monitor unbranded conversations."
• Promote other people's content.
• Scott has a weekly newsletter called The Week In Digital to try and keep up with the changing aspects of technology. This is released every Monday.
• Scoot coins some people he meet as GMOOT managers - "get me one of those"
• Social media needs to be a sustained effort.
• Three basics of what motivates people;
  1. We want what's in it for us and the people we care about.
  2. We want to leave a lasting impression.
  3. We want to to make the world a better place.
• Scott mentioned Maria Popova, a strategic planner who runs Brain Pickings, who looked at an acceptance speech of a Nobel prize in literature that identified four (4) basic universal human desires;
  1. Acquisitiveness
  2. Rivalry
  3. Vanity
  4. Love of power
• Scott has a live video preview every Sunday night using Facebook Mentions for the issues he's touching on his newsletter. Mentions is an app  currently only available to verified public figures.
• Facebook is trying to get the news industry to rely on them more than on Twitter.
• You need an email to get into the social networks.
• To double down on how to reach people and do it in a personalize way and custom content, do emails.
• You can link your email to the different social networks - Facebook, Twitter, Instagram, YouTube and Google Ad services (announced earlier in the week).
• Your email database is your ticket to learning how to better connect with people, as far as business goes, through social networks.
• Action plan suggested by Scott: look at the totality of everything you are doing and revisit the plan and see how you're going.
• Be smarter about advertising on Facebook.

Where to find Scott: 

• scottmonty.com
• Facebook: Scott Monty
• Twitter: @ScottMonty
• Google+: Scott Monty
• LinkedIn: Scott Monty

Where to find us:

• Twitter: @bizgrowthtime
• Blab: blabforbusiness.com 

Be sure to join us in our Facebook group: Business Growth Time.

Insight on the Changing Landscape of Tech & Marketing with Scott Monty

Background of Scott Monty: 

Scott Monty has been in the marketing game for a long time, was in social media long before it was social media. He was one of the creative heads with a small agency in Boston before joining Ford Motors to lead their global initiative for social media. Scott has the ability to engage and also to be engaged. He became an entrepreneur and recently started his business Scott Monty Strategies.

What we discussed:

• Scott mentioned Frank Eliason (Comcast) led the industry change when it came to digital customer care.
• Scott and Frank share the notion of how do you make a better experience for customers, whether through  customer service initiative, social media or anything you do in marketing.
• It is important to treat social media as some form of media but it is not quite like earned media or paid media though there are elements of both in it but ultimately about building relationships.
• Social media is building relationships with your colleagues, competitors, customers and people you want to reach.
• Scott thinks social media is not a selling tool but a branding and awareness-building tool.
• Have a good product.
• Have engaging contents, stuff that connects with people emotionally that causes them to engage though not about talking about yourself.
• Speak like the audience that you're trying to reach to build rapport and trust.
• Apply your listening skills twice as hard as your talking skills.
• Monitor the stuff that's coming in, what's being said about you and your competition.
• Scott quoted Adrian Parker (VP - Patron Tequila ) who said, "...monitor unbranded conversations."
• Promote other people's content.
• Scott has a weekly newsletter called The Week In Digital to try and keep up with the changing aspects of technology. This is released every Monday.
• Scoot coins some people he meet as GMOOT managers - "get me one of those"
• Social media needs to be a sustained effort.
• Three basics of what motivates people;
  1. We want what's in it for us and the people we care about.
  2. We want to leave a lasting impression.
  3. We want to to make the world a better place.
• Scott mentioned Maria Popova, a strategic planner who runs Brain Pickings, who looked at an acceptance speech of a Nobel prize in literature that identified four (4) basic universal human desires;
  1. Acquisitiveness
  2. Rivalry
  3. Vanity
  4. Love of power
• Scott has a live video preview every Sunday night using Facebook Mentions for the issues he's touching on his newsletter. Mentions is an app  currently only available to verified public figures.
• Facebook is trying to get the news industry to rely on them more than on Twitter.
• You need an email to get into the social networks.
• To double down on how to reach people and do it in a personalize way and custom content, do emails.
• You can link your email to the different social networks - Facebook, Twitter, Instagram, YouTube and Google Ad services (announced earlier in the week).
• Your email database is your ticket to learning how to better connect with people, as far as business goes, through social networks.
• Action plan suggested by Scott: look at the totality of everything you are doing and revisit the plan and see how you're going.
• Be smarter about advertising on Facebook.

Where to find Scott: 

• scottmonty.com
• Facebook: Scott Monty
• Twitter: @ScottMonty
• Google+: Scott Monty
• LinkedIn: Scott Monty

Where to find us:

• Twitter: @bizgrowthtime
• Blab: blabforbusiness.com 

Be sure to join us in our Facebook group: Business Growth Time.

Key Tips on YouTube - Social Boom Event 2015

Key Tips on Pinterest - Social Boom Event 2015

Key Tips on Webinars - Social Boom Event 2015

What we discussed:

• Used Marcus Sheridan's Facebook page with demos showing what to do right. Company name is River Valley Pool Spas.
• Marcus talked about confronting the fears of what we put out on our website - price, competitors, taking negative side of things and turned it into positive and confronted it. They blogged about problems vs. postive and drove traffic to the website.
• Address the fears that people don't need to hear but has to.
• Cost, problems, versus, reviews and the best are the big 5, according to Marcus Sheridan, to think about when blogging; talk about the "elephant in the room."
• Show, don't tell.
• Value of third-party testimonials is huge.
• Do a Periscope when sitting with a client and have a testimonial of what they learned.
• Honest and transparent contents are the greatest sales and trust building tools in the world.
• Live streaming pieces can't be messed with - pure transparency and authenticity.
• Look at your website and social networks and see how you are showing people the world through your website.
• People buy the person that's selling a product or service to them.
• Facebook ads were discussed by Bob Jenkins from LeadPages.
• Remarketing / retargeting by using pixel; develop a Facebook audience in the Facebook ad, put a code (pixel) on your website and it tracks the people visiting your website.
• People purchase more on warm traffic.
• Carousel ads are mulitple pictures telling a story used on warm traffic for remarketing. Single pictures are used for the cold traffic.
• You can target people that have been in your area, geography-wise, as it is trackable on mobile.
• Twitter chat was discussed by Adam Duns.
• Two most important thing on LinkedIn:
  • Ability to find the people that you need to find.
  • Making sure that the people that need to find you can by having an excellent written profile.
• Joanne Funch talked about LinkedIn social selling as using social networks to do research, to be relevant, to build relationships that drive revenue, quoted from Jill Rowley.
• Networking is leveraging the relationships you have to create the relationships you need.

Where to find us:

• Twitter: @bizgrowthtime
• Blab: blabforbusiness.com 

Be sure to join us in our Facebook group: Business Growth Time.