In this show we discuss the latest changes on Facebook and ideas to prepare for the upcoming holidays.
Latest Changes on Facebook:
- Facebook moved the scheduler next to the blue post button (arrows on the button) (DEMO at 9:34)
- Like-gate is gone as of November 5, 2014
- Look at your apps and make sure you
- It is not about the number of likes on your page, it is about having the right target market
- With Facebook ads and retarget, you can get in front of the right audience
- Heyo's blog talked about ideas to use instead of like gate (Here's the link to their blog post)
- Remove countries on your Facebook page that are not relevant to your target market (DEMO at 9:34)
- Facebook is about the targeted followers and the reach that happens with those targeted fans
- Meet Janet's cat (12:48)
- Contests
Ideas for the Holiday Season on Facebook
- Apps like Heyo can help you with contests
- Give away an item in your local market or that has to do with your business
- This can be done using a Facebook app or Timeline contest
- Get your fans on your email list
- You can specifically target your email list with ads
- Have fans post pictures of their fun stuff
- Gift idea suggestions
- Come up with bundled packages to sell during the holidays
- People are in the buying mode during this time of year
Take advantage of Facebook ads, Facebook promotions and have a Plan!
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