33 – How to use LinkedIn Publisher & Linkedin Tagging with Janet E Johnson & Lisa Saline

 What we covered in this Show:

  • Where to find the Publisher Tool (little pencil in status update)
  • Publisher is very similar to a status update
  • Difference between Publisher and Status Update
  • Publisher is more robust and it alerts your connections when you post
  • Be consistent with the Publisher
  • Can you do your blog post on LinkedIn Publisher? Repurpose content used in past
  • Think about where your audience is
  • Helps you position yourself as an authority
  • Use it to capture email addresses to build your list
  • Headlines are key!
  • Is SEO a factor when using Publisher? Incorporate keywords
  • Should you take the readers of LinkedIn to your blog? Think about what the audience wants
  • How often should you publish? Up to you, but stay consistent. Add LinkedIn Publisher as part of your content calendar
  • Also depends on how much content you create to use for this
  • Tagging is sorting contacts based on location, where you met, what they do, etc. Tag when you connect.
  • Tag your target market - specific group
  • Webinars - Tag for potential prospects
  • Use the company pages too.


Listen via Podcast:


24 Hour Action Step:

Post using LinkedIn Publisher and organize your tags on LinkedIn.


Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation...and it is absolutely free.

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Rather read?  Head here for the full transcript

Direct download: 33-LinkedIn_Publisher.mp3
Category:business -- posted at: 6:00am CDT

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