Background of Dafna Michaelson Jenet:  Dafna had this amazing journey to all fifty states in one year to look for stories of people that have been empowered, in their own ways, to solve problems and building the community. She is the author of of a newly launched book It Takes a Little Crazy to Make a Difference.

What we discussed:

  • Economic depression around 2009 doesn't mean the society would, too.
  • Human capital was so powerful, far beyond the dollars that were being lost in the economy.
  • in our society we continue to look at belief in your own ability as crazy which we need to debunk.
  • The moniker "crazy" shouldn't be an issue if you are using it in context with branding yourself, and it is a memorable one.
  • A good rule for social media is to post something what we would say to everybody.
  • In social media, we should learn to communicate respectfully and use it as a platform for our passions and for elevating people.
  • Everything that you post should re-enforce your brand but don't forget authenticity.
  • 80-20 rule on posting - 80% adding value and 20% may be used for selling.

Action steps to take in the next 24 hours:

  • Create a social media mission statement by answering the following questions in 2 minutes;
  1. What is it that you do?
  2. Why do you do it?
  3. What was that lipo-smashing moment, something that happened in your life that triggered what it is that you do?
  • Pull out the powerful words from your answer and formulate it into a 3-sentence statement which will be your social media mission statement.

Where to find Dafna? You can find Dafna on

Direct download: 44_-_Dafna_Michaelson_Jenet_Podcast.mp3
Category:business -- posted at: 6:00am CDT

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