Terry Bean's Background: Started the Motor City Connect in 2006 where the idea was to empower people and help them grow their business.

What we discussed:

Three main points were discussed about becoming authentic in social media and have a goal and purpose in doing social:

1. What do you do?

Janet's: To help businesses grow with specific strategies to be noticed and heard by trying to simplify marketing, those in-depth marketing strategies and bring it down to elementary levels.

Terry's: To connect, select businesses and individuals with the knowledge, resources and opportunities that they need to succeed.

2. Why do you do it?

Janet's: Love seeing the people's results.

Terry's: Because he spent a bit of time in training and trying to figure out what his place was in the universe.

3. What's in it for them (audience or customer's point of view)?

Janet's: Simplify the way they do business so that they can increase their revenue.

Terry's: Talk about speaking and it's part inspirational, and it's part educational and it's part entertaining.

Direct download: Show_46_Business_Growth_Time.mp3
Category:business -- posted at: 8:30am CDT
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