Here's what we discuss with Ravi in this interview:
- Why a business should use Facebook?
- Advice on Facebook. It does work, but it is not something that happens overnight. It is a long-term plan.
- How to keep the reach up. #1 way is CONTENT.
- Showcase/Spotlight your customers
- What you can learn using your Facebook Insights
- Following Trends - Finding 'trending topics' on Facebook - How to use and why to use it
- Visual content in the form of images and videos is growing - Practical tips on how to do this
- Mobile and Apps
- Importance of website being mobile-optimized
- Facebook ads on mobile - using for targeting
- Using graph search to target ads - why and how to do this
